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TAG (The Alchemy Group) is a global leader in marketing production and creative content services. We partner with brands and agencies worldwide to deliver impactful marketing campaigns across all channels. Our expertise spans creative production, technology-driven content adaptation, transcreation, CGI, VFX, video, digital marketing, shopper marketing, and strategic sourcing, helping clients achieve efficiency, scale, and creativity in their marketing efforts.
The London headquarters serves as the central command for global strategy, operations, client management, and corporate functions, coordinating TAG's worldwide network.
Modern office facilities located in a central London area, designed to foster collaboration, innovation, and support a global workforce. Specific architectural details are not publicly highlighted.
TAG's headquarters cultivates a dynamic, fast-paced, and client-focused work culture. It emphasizes innovation, collaboration among diverse global teams, creativity, and the strategic use of technology to deliver marketing excellence.
The London HQ is pivotal for orchestrating TAG's global service delivery, maintaining relationships with multinational clients, and driving the company's strategic growth in the competitive marketing production landscape.
TAG (The Alchemy Group) operates a vast global network with over 50 office locations and production hubs across the Americas, EMEA (Europe, Middle East, Africa), and APAC (Asia-Pacific). This extensive footprint enables TAG to provide localized and scalable marketing solutions worldwide. Functions supported globally include creative campaign development, content production (video, CGI, print, digital), transcreation and cultural adaptation, language services, technology platform solutions for marketing operations, shopper marketing activation, and strategic sourcing of marketing materials.
12 Macklin Street
London
N/A
United Kingdom
Address: 100 Avenue of the Americas, New York, NY 10013, USA
Supports business development, client relationship management, and project execution for the Americas, adapting global capabilities to meet regional market demands.
Address: 108 Pasir Panjang Road, #03-01 Golden Agri Plaza, Singapore 118535
Manages operations and drives growth across Asia-Pacific, focusing on cultural adaptation, production efficiency, and client service for diverse markets.
Address: 27-29 Rue de Bassano, 75008 Paris, France
Facilitates engagement with European brands, offering localized solutions and leveraging TAG's global network to meet regional marketing objectives.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Alchemy Group' leadership includes:
Alchemy Group has been backed by several prominent investors over the years, including:
In the past year, TAG (The Alchemy Group) saw a significant leadership change with the appointment of Andria Vidler as the new Chief Executive Officer in September 2023, succeeding David Kassler.
Discover the tools Alchemy Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
TAG (The Alchemy Group) most commonly uses the email format [first].[last]@tagww.com. This is a frequent pattern for companies in the professional services and marketing industries. Other variations might exist but are less common.
[first].[last]@tagww.com
Format
jane.doe@tagww.com
Example
85%
Success rate
TAG Website • October 26, 2023
TAG announced a strategic partnership with Adobe to integrate Adobe's generative AI capabilities, including Adobe Firefly and Adobe Sensei GenAI, into its Digital Interact content creation platform. This collaboration aims to enhance speed, scale, and personalization for global brands' content needs....more
Campaign UK • September 5, 2023
TAG (The Alchemy Group) named Andria Vidler as its new chief executive, succeeding David Kassler. Vidler, previously CEO of Centaur Media and with experience at EMI and Channel 5, took up the role in September 2023....more
Dentsu Press Release • January 10, 2023
Dentsu Group Inc. announced it has entered into a definitive agreement to acquire Tag Worldwide Holdings Ltd (Tag), a global omnichannel digital marketing production powerhouse. The acquisition was set to significantly bolster Dentsu's creative, data-driven customer experience management (CXM) capabilities....more
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