What Does Alchemy Group Do?

Total employees127
HeadquartersLondon
Founded2015

TAG (The Alchemy Group) is a global leader in marketing production and creative content services. We partner with brands and agencies worldwide to deliver impactful marketing campaigns across all channels. Our expertise spans creative production, technology-driven content adaptation, transcreation, CGI, VFX, video, digital marketing, shopper marketing, and strategic sourcing, helping clients achieve efficiency, scale, and creativity in their marketing efforts.

Where Is Alchemy Group's Headquarters?

Alchemy Group officeAlchemy Group officeAlchemy Group officeAlchemy Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

The London headquarters serves as the central command for global strategy, operations, client management, and corporate functions, coordinating TAG's worldwide network.

Notable Features:

Modern office facilities located in a central London area, designed to foster collaboration, innovation, and support a global workforce. Specific architectural details are not publicly highlighted.

Work Culture:

TAG's headquarters cultivates a dynamic, fast-paced, and client-focused work culture. It emphasizes innovation, collaboration among diverse global teams, creativity, and the strategic use of technology to deliver marketing excellence.

HQ Significance:

The London HQ is pivotal for orchestrating TAG's global service delivery, maintaining relationships with multinational clients, and driving the company's strategic growth in the competitive marketing production landscape.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect TAG's core values: passion, ingenuity, integrity, and collaboration, supporting its mission to deliver exceptional marketing solutions.

Location:

TAG (The Alchemy Group) operates a vast global network with over 50 office locations and production hubs across the Americas, EMEA (Europe, Middle East, Africa), and APAC (Asia-Pacific). This extensive footprint enables TAG to provide localized and scalable marketing solutions worldwide. Functions supported globally include creative campaign development, content production (video, CGI, print, digital), transcreation and cultural adaptation, language services, technology platform solutions for marketing operations, shopper marketing activation, and strategic sourcing of marketing materials.

Street Address:

12 Macklin Street

City:

London

State/Province:

N/A

Country:

United Kingdom

Where Else Does Alchemy Group Operate Around the World?

New York, NY, USA

Address: 100 Avenue of the Americas, New York, NY 10013, USA

Supports business development, client relationship management, and project execution for the Americas, adapting global capabilities to meet regional market demands.

Singapore, Singapore

Address: 108 Pasir Panjang Road, #03-01 Golden Agri Plaza, Singapore 118535

Manages operations and drives growth across Asia-Pacific, focusing on cultural adaptation, production efficiency, and client service for diverse markets.

Paris, France

Address: 27-29 Rue de Bassano, 75008 Paris, France

Facilitates engagement with European brands, offering localized solutions and leveraging TAG's global network to meet regional marketing objectives.

Buying Intent Signals for Alchemy Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Alchemy Group? Meet the Executive Team

As of April 2025, Alchemy Group' leadership includes:

Andria Vidler - Chief Executive Officer
Mike Stevenson - Chief Financial Officer
Simon Ward - Chief Operating Officer
Clare Meredith - Chief People Officer
Frank Fumai - CEO, Americas
Toby Codrington - CEO, EMEA
Andrew Hall - CEO, APAC

Who's Investing in Alchemy Group?

Alchemy Group has been backed by several prominent investors over the years, including:

Dentsu Group Inc. (Current Parent Company, acquired in 2023)
Advent International (Previous Majority Shareholder)

What Leadership Changes Has Alchemy Group Seen Recently?

Hire1
Exits1

In the past year, TAG (The Alchemy Group) saw a significant leadership change with the appointment of Andria Vidler as the new Chief Executive Officer in September 2023, succeeding David Kassler.

Departures

David Kassler, David Kassler stepped down from his role as Global CEO, coinciding with the appointment of Andria Vidler.

New Appointments:

Andria Vidler, Andria Vidler joined TAG as its new Chief Executive Officer to lead the company's next phase of growth.

What Technology (Tech Stack) Is Used byAlchemy Group?

Discover the tools Alchemy Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Alchemy Group Email Formats and Examples

TAG (The Alchemy Group) most commonly uses the email format [first].[last]@tagww.com. This is a frequent pattern for companies in the professional services and marketing industries. Other variations might exist but are less common.

[first].[last]@tagww.com

Format

jane.doe@tagww.com

Example

85%

Success rate

What's the Latest News About Alchemy Group?

TAG Website • October 26, 2023

TAG (The Alchemy Group) Partners with Adobe to Power Content Creation with Generative AI

TAG announced a strategic partnership with Adobe to integrate Adobe's generative AI capabilities, including Adobe Firefly and Adobe Sensei GenAI, into its Digital Interact content creation platform. This collaboration aims to enhance speed, scale, and personalization for global brands' content needs....more

Campaign UK • September 5, 2023

TAG (The Alchemy Group) appoints former Centaur Media boss Andria Vidler as CEO

TAG (The Alchemy Group) named Andria Vidler as its new chief executive, succeeding David Kassler. Vidler, previously CEO of Centaur Media and with experience at EMI and Channel 5, took up the role in September 2023....more

Dentsu Press Release • January 10, 2023

Dentsu Group Inc. Announces Agreement to Acquire Tag

Dentsu Group Inc. announced it has entered into a definitive agreement to acquire Tag Worldwide Holdings Ltd (Tag), a global omnichannel digital marketing production powerhouse. The acquisition was set to significantly bolster Dentsu's creative, data-driven customer experience management (CXM) capabilities....more

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