What Does The Action Network Do?

Total employees300
HeadquartersNew York
Founded2017

The Action Network is a leading US sports media and betting intelligence company. It provides premium content, proprietary tools, data, and analytics to sports fans and bettors. Their offerings include expert picks, live odds tracking, betting calculators, and comprehensive sports coverage, aiming to empower users to make more informed wagering decisions. Acquired by Better Collective in 2021, The Action Network continues to operate as a prominent brand in the North American market.

Where Is The Action Network's Headquarters?

The Action Network officeThe Action Network officeThe Action Network officeThe Action Network office
*Images sourced via web search. Rights belong to original owners

HQ Function

Central hub for strategic operations, content creation, product development, marketing, and business development for The Action Network brand.

Notable Features:

Likely a modern office space designed for collaboration, equipped with technology for data analysis, content production, and potentially podcast/video recording studios.

Work Culture:

Fast-paced, data-driven, and passionate about sports. The culture likely encourages innovation, analytical thinking, and a strong focus on providing value to sports bettors and fans. Collaboration and a 'work hard, play hard' mentality may be prevalent.

HQ Significance:

Being in New York City offers access to a rich talent pool, proximity to major sports leagues, media partners, and financial markets, crucial for a company in the sports betting information sector.

Values Reflected in HQ: The headquarters would aim to reflect values such as innovation, accuracy, speed, and a deep connection to the sports and betting community.

Location:

While The Action Network's primary focus is the North American market, particularly the United States, its digital content and tools are accessible globally to sports enthusiasts where permitted by local regulations. As part of Better Collective, a global sports betting media group, it benefits from a wider international footprint and operational expertise, though the brand itself is most prominent in the US.

Street Address:

Undisclosed specific street address for general public (Likely a commercial office building in Manhattan or Brooklyn).

City:

New York

State/Province:

NY

Country:

USA

Where Else Does The Action Network Operate Around the World?

Primarily New York, with remote teams

Address: N/A - Distributed remote workforce supplementing NY HQ.

To tap into specialized talent across different regions and maintain operational flexibility, especially for roles not requiring daily physical presence at the main headquarters.

Buying Intent Signals for The Action Network

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Action Network? Meet the Executive Team

As of April 2025, The Action Network' leadership includes:

Patrick Keane - CEO, Better Collective US (Formerly CEO of The Action Network)
Chad Millman - Chief Content Officer
Ari Borod - Chief Operating Officer, Better Collective US (Formerly with The Action Network)

Who's Investing in The Action Network?

The Action Network has been backed by several prominent investors over the years, including:

Better Collective (Acquirer & Parent Company)
The Chernin Group (Former Key Investor)
Fertitta Capital (Former Key Investor)
Antenna Group (Former Key Investor)

What Leadership Changes Has The Action Network Seen Recently?

Hire0
Exits0

Following its acquisition by Better Collective, executive leadership for The Action Network is largely integrated within the Better Collective US structure. Specific high-profile executive hires or exits solely for The Action Network brand are less frequent and typically managed within the broader parent company strategy. No major, publicly announced standalone executive changes at The Action Network brand level have been noted in the last 12 months.

What Technology (Tech Stack) Is Used byThe Action Network?

Discover the tools The Action Network uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Action Network Email Formats and Examples

Common email formats for The Action Network (and now likely under Better Collective's systems) typically use a combination of first name and last name. The most probable formats are [first].[last]@actionnetwork.com or [first_initial][last]@actionnetwork.com.

[first].[last]@actionnetwork.com

Format

jane.doe@actionnetwork.com

Example

70%

Success rate

What's the Latest News About The Action Network?

Front Office Sports • 2023-10-24

The Action Network to Power Content Hub on ESPN BET

The Action Network announced a commercial agreement with PENN Entertainment to provide sports betting content for ESPN BET. This includes written content, betting tools, and potentially data integration to enhance the user experience on the new ESPN-branded sportsbook....more

Barrett Sports Media • 2023-07-26

Action Network Launches ‘Props & Locks’ Podcast with NBA Star Austin Reaves

The Action Network launched a new NBA-focused podcast, 'Props & Locks,' co-hosted by Los Angeles Lakers guard Austin Reaves and Action Network's own betting expert Stuckey. The show aims to provide unique player insights and betting angles for NBA games....more

Better Collective • 2021-05-03

Better Collective Strengthens Its US Position With Transformational Acquisition of The Action Network

Better Collective announced its acquisition of The Action Network for $240 million. This landmark deal significantly expanded Better Collective's footprint in the burgeoning U.S. sports betting market by integrating Action Network's established brand, content, and technology....more

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