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The Workshop - Inventors of Play is a dynamic and innovative game development studio specializing in creating high-quality casino games and gaming platforms. They are dedicated to crafting engaging and entertaining experiences for players worldwide. As part of Bally's Corporation (formerly Gamesys Group), they contribute significantly to the group's interactive entertainment offerings, focusing on cutting-edge technology and creative game design. Their portfolio includes slots, table games, and other iGaming solutions.
Serves as a primary hub for game design, software development, strategic partnerships, and global operations management.
Located in the iconic Sea Containers building on the South Bank, offering a modern and inspiring workspace with views of the River Thames.
A collaborative and creative environment that encourages innovation, technical excellence, and a passion for gaming. The culture supports 'inventing play' through agile methodologies and a focus on teamwork.
Strategically positioned in a major global tech and gaming hub, allowing access to top talent and proximity to key industry partners and events.
The Workshop - Inventors of Play primarily operates from its key locations in London, UK, and Málaga, Spain. These offices support the full lifecycle of game development, from concept and design to engineering, testing, and deployment. Their games and platforms are utilized by online gaming operators globally, giving them an international reach through their digital products and partnerships within the Bally's Corporation network.
Sea Containers, 18 Upper Ground
London
England
United Kingdom
Address: Muelle Uno, Local 56-57, Puerto de Málaga, 29016 Málaga, Spain
Leverages the vibrant tech ecosystem in Southern Spain, providing access to skilled developers and contributing to the company's 24/7 development capabilities.
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As of April 2025, The Workshop' leadership includes:
The Workshop has been backed by several prominent investors over the years, including:
No major high-profile executive changes (hires or exits) have been publicly announced for The Workshop - Inventors of Play in the past 12 months. The leadership team appears relatively stable under Bally's Corporation.
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Common email formats for The Workshop - Inventors of Play likely follow standard professional patterns, often incorporating the first name, last name, or initials.
[first].[last]@theworkshop.com
Format
jane.doe@theworkshop.com
Example
80%
Success rate
EGR Global • November 3, 2021
Bally’s Interactive has appointed former Ladbrokes Coral and Betsson exec Chris Ford as the new CEO of The Workshop – Inventors of Play. Ford has taken up the reins at the software development house after it was acquired by Bally’s as part of its £2bn mega-merger with Gamesys Group....more
Bally's Corporation Press Release • October 1, 2021
Bally's Corporation announced the completion of its acquisition of Gamesys Group plc, a leading global online gaming operator. This acquisition includes Gamesys' diverse portfolio of brands and technology, including its in-house development studios like The Workshop - Inventors of Play....more
LinkedIn Post by The Workshop • May 12, 2023
The Workshop - Inventors of Play highlighted their Art Team, emphasizing their creativity and the collaborative process behind designing visually appealing games. They showcased the journey from concept art to final in-game assets....more
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