Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
The Whisky Exchange
What Does The Whisky Exchange Do?
The Whisky Exchange is a renowned multi-award-winning online and physical specialist retailer of whiskies, fine spirits, and liqueurs. Founded in 1999 by brothers Sukhinder and Rajbir Singh, the company has grown from a passionate endeavor into a global leader, offering an extensive catalogue of over 10,000 products, including rare, old, and exclusive bottlings. Known for its unparalleled range, expert knowledge, and exceptional customer service, The Whisky Exchange caters to connoisseurs, collectors, and curious newcomers alike. In October 2021, The Whisky Exchange was acquired by Pernod Ricard, a move aimed at leveraging Pernod Ricard's global distribution network while preserving The Whisky Exchange's unique identity, expertise, and specialist approach.
Where Is The Whisky Exchange's Headquarters?
HQ Function
Serves as the central operations hub including e-commerce fulfillment, inventory management for a vast range of spirits, customer service operations, marketing, procurement, and general administrative functions for the company.
Notable Features:
Modern office and warehouse facility, likely equipped with climate-controlled storage for valuable and delicate spirits, specialized tasting rooms for quality control, staff training, and content creation, alongside advanced logistics infrastructure to support global shipping.
Work Culture:
A dynamic, fast-paced, and passionate work environment, driven by a deep collective knowledge and enthusiasm for whisky and fine spirits. The culture emphasizes expertise, customer satisfaction, collaboration, and continuous learning in the world of spirits.
HQ Significance:
The Park Royal headquarters is strategically vital for maintaining The Whisky Exchange's reputation for an extensive in-stock range, efficient global delivery, and responsive customer service. It is the operational core of their international retail business.
Values Reflected in HQ: The headquarters' design and functionality reflect The Whisky Exchange's core values: operational excellence, commitment to product integrity through specialized storage, dedication to customer service, and ambition for global reach.
Location:
While its physical stores and primary operational headquarters are based in the United Kingdom, The Whisky Exchange commands a significant global presence through its comprehensive e-commerce platform. The company ships to a wide array of countries worldwide, adhering to local shipping regulations and duties. Their website supports international customers with features like multi-currency display and tailored delivery options, making their extensive catalogue of whiskies and fine spirits accessible to a global audience. The acquisition by Pernod Ricard further enhances its capacity for international market development and logistical reach.
Street Address:
Elixir House, Whitby Avenue, Park Royal
City:
London
State/Province:
Greater London
Country:
United Kingdom
Where Else Does The Whisky Exchange Operate Around the World?
London, United Kingdom
Address: 2 Bedford Street, Covent Garden, London, WC2E 9HH, UK
Acts as a key physical brand touchpoint, facilitating direct customer engagement, product discovery, and enhancing brand prestige in a high-footfall, iconic London retail area.
London, United Kingdom
Address: 88 Borough High Street, London Bridge, London, SE1 1LL, UK
Caters to a busy commercial and residential zone, offering convenient access to The Whisky Exchange's extensive product portfolio and specialist knowledge.
London, United Kingdom
Address: 90-92 Great Portland Street, Fitzrovia, London, W1W 7NT, UK
Expands brand visibility and accessibility within a distinct central London neighborhood, serving both seasoned connoisseurs and new customers exploring the world of spirits.
London, United Kingdom
Address: Unit 10, Cabot Place, Canary Wharf, London, E14 4QT, UK
Strengthens brand presence in a key London commercial and high-net-worth hub, targeting a discerning customer base with luxury products and specialized services.
Buying Intent Signals for The Whisky Exchange
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Whisky Exchange? Meet the Executive Team
As of April 2025, The Whisky Exchange' leadership includes:
Who's Investing in The Whisky Exchange?
The Whisky Exchange has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Whisky Exchange Seen Recently?
No major top-level executive C-suite hires or departures have been publicly announced for The Whisky Exchange's direct leadership team in the last 12 months. The leadership structure, notably with Nicolas Oudinot as CEO (appointed October 2021 following the Pernod Ricard acquisition), has maintained stability. Co-founders Sukhinder and Rajbir Singh remain influential figures for the brand.
What Technology (Tech Stack) Is Used byThe Whisky Exchange?
Discover the tools The Whisky Exchange uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Whisky Exchange Email Formats and Examples
The Whisky Exchange typically uses standard corporate email formats, most commonly a combination of first name and last name, or first initial and last name, associated with their domain. While integrated into Pernod Ricard, The Whisky Exchange maintains its distinct brand identity in communications.
[first].[last]@thewhiskyexchange.com
Format
jane.doe@thewhiskyexchange.com
Example
70%
Success rate
What's the Latest News About The Whisky Exchange?
Drinks Retailing News • October 19, 2023
The Whisky Exchange expands retail footprint with new Canary Wharf store
The Whisky Exchange announced the opening of its latest retail store, located in Cabot Place, Canary Wharf, London. This new store is designed to cater to gifting and luxury spirits shoppers in the bustling financial district....more
Pernod Ricard • August 31, 2023
The Whisky Exchange contributes to strong growth in Pernod Ricard's Specialty Brands
Within Pernod Ricard's FY23 financial results, The Whisky Exchange, as a key part of its Specialty Brands portfolio, was noted for its contribution to a 10% growth in the category, highlighting its continued strong performance and successful integration post-acquisition....more
The Whisky Exchange Blog • October 10, 2023
The Whisky Exchange successfully hosts annual Whisky Show attracting global enthusiasts
The Whisky Exchange's flagship event, Whisky Show, returned in 2023, drawing thousands of spirits enthusiasts to London for exclusive masterclasses, extensive tastings, and new product launches, reinforcing its position as a leading authority and community hub in the whisky world....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including The Whisky Exchange, are just a search away.