What Does The Vitamin Shoppe Do?

Total employees3456
HeadquartersSecaucus
Founded1977

The Vitamin Shoppe is an omni-channel specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. It provides a wide range of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, and natural beauty products. The company aims to help customers become their best selves by offering quality products, guidance, and services through its retail stores, website (vitaminshoppe.com), and VShoppe app.

Where Is The Vitamin Shoppe's Headquarters?

The Vitamin Shoppe officeThe Vitamin Shoppe officeThe Vitamin Shoppe officeThe Vitamin Shoppe office
*Images sourced via web search. Rights belong to original owners

HQ Function

Corporate headquarters housing executive leadership, strategic planning, marketing, merchandising, e-commerce operations, finance, IT, human resources, and supply chain management for The Vitamin Shoppe brand.

Notable Features:

Modern office facilities designed to support collaboration and employee well-being. The specific architectural details are not widely publicized, but the location in Harmon Meadow provides access to various amenities and transportation links.

Work Culture:

The Vitamin Shoppe promotes a work culture centered around health, wellness, and continuous learning, aligning with its product offerings. It fosters a collaborative, customer-focused environment, encouraging employees (referred to as 'Health Enthusiasts') to be passionate and knowledgeable about healthy living.

HQ Significance:

Serves as the central hub for all strategic decision-making, brand management, product innovation, and operational oversight for The Vitamin Shoppe's national network of retail stores and its digital commerce platforms.

Values Reflected in HQ: The headquarters aims to embody The Vitamin Shoppe's core values, including quality, expertise, innovation, and a commitment to customer wellness, through its operational practices and employee engagement initiatives.

Location:

The Vitamin Shoppe primarily operates in the United States and Puerto Rico with a network of retail stores. While its physical store presence is domestic, the company offers international shipping to a selection of countries through its e-commerce platform, extending its reach to global customers seeking health and wellness products. Historically, it has also had limited franchise operations in some international markets.

Street Address:

300 Harmon Meadow Blvd

City:

Secaucus

State/Province:

NJ

Country:

USA

Where Else Does The Vitamin Shoppe Operate Around the World?

Ashland, VA, USA

Address: 11200 N Lakeridge Pkwy, Ashland, VA 23005, USA

Serves as a primary logistics and fulfillment hub for the Eastern U.S. region, ensuring timely product availability for customers and stores.

Avondale, AZ, USA

Address: 10801 W. Salado Dr, Avondale, AZ 85392, USA

Acts as a key logistics and fulfillment center for the Western U.S. region, enhancing distribution efficiency and product accessibility.

Buying Intent Signals for The Vitamin Shoppe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Vitamin Shoppe? Meet the Executive Team

As of April 2025, The Vitamin Shoppe' leadership includes:

Lee Wright - Chief Executive Officer
Murvin O. Ford - Executive Vice President, Chief Technology Officer
Stacey Renfro - Executive Vice President, Chief Customer & Digital Experience Officer
Laura Mulleady - Senior Vice President, Merchandising & Private Brands

Who's Investing in The Vitamin Shoppe?

The Vitamin Shoppe has been backed by several prominent investors over the years, including:

BayPine LP (as part of the consortium that took Franchise Group, Inc. private)
B. Riley Financial, Inc. (as part of the consortium that took Franchise Group, Inc. private)
Franchise Group Management (as part of the consortium that took Franchise Group, Inc. private)

What Leadership Changes Has The Vitamin Shoppe Seen Recently?

Hire1
Exits1

In the past year, The Vitamin Shoppe experienced a significant leadership change with the appointment of Lee Wright as CEO. He succeeded Sharon Leite, who transitioned to an advisory capacity within the parent company, Franchise Group.

Departures

Sharon Leite, Sharon Leite transitioned from CEO of The Vitamin Shoppe to an advisory role at Franchise Group.

New Appointments:

Lee Wright, Lee Wright appointed as new CEO of The Vitamin Shoppe.

What Technology (Tech Stack) Is Used byThe Vitamin Shoppe?

Discover the tools The Vitamin Shoppe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Vitamin Shoppe Email Formats and Examples

The Vitamin Shoppe likely utilizes common corporate email formats for its employees. While specific internal structures can vary, a typical pattern involves a combination of the employee's first and last name with the company domain.

[first_initial][last]@vitaminshoppe.com

Format

jdoe@vitaminshoppe.com

Example

75%

Success rate

What's the Latest News About The Vitamin Shoppe?

PR NewswireMarch 5, 2024

The Vitamin Shoppe and FRSH KDS Expand Exclusive Assortment of Innovative Sports Nutrition Products From NFL All-Pro Brothers Travis and Jason Kelce

The Vitamin Shoppe and FRSH KDS announced an expansion of their exclusive partnership, offering a wider range of innovative sports nutrition products developed with NFL stars Travis and Jason Kelce, available in stores and online....more

GlobeNewswireFebruary 20, 2024

The Vitamin Shoppe Launches Extensive Range of Nutrabolt’s Leading Performance Energy Brands, C4 Energy and Cellucor

The Vitamin Shoppe announced the launch of an extensive range of products from Nutrabolt's C4 Energy and Cellucor brands, significantly expanding its offerings in the sports nutrition and energy drink categories across its retail stores and online platform....more

PR NewswireJanuary 9, 2024

The Vitamin Shoppe Appoints Lee Wright as Chief Executive Officer

The Vitamin Shoppe announced the appointment of Lee Wright as its new Chief Executive Officer, effective January 2024. Wright succeeded Sharon Leite, who transitioned to an advisory role with parent company Franchise Group....more

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