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The Vitamin Shoppe is an omni-channel specialty retailer and wellness lifestyle company based in Secaucus, New Jersey. It provides a wide range of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, and natural beauty products. The company aims to help customers become their best selves by offering quality products, guidance, and services through its retail stores, website (vitaminshoppe.com), and VShoppe app.
Corporate headquarters housing executive leadership, strategic planning, marketing, merchandising, e-commerce operations, finance, IT, human resources, and supply chain management for The Vitamin Shoppe brand.
Modern office facilities designed to support collaboration and employee well-being. The specific architectural details are not widely publicized, but the location in Harmon Meadow provides access to various amenities and transportation links.
The Vitamin Shoppe promotes a work culture centered around health, wellness, and continuous learning, aligning with its product offerings. It fosters a collaborative, customer-focused environment, encouraging employees (referred to as 'Health Enthusiasts') to be passionate and knowledgeable about healthy living.
Serves as the central hub for all strategic decision-making, brand management, product innovation, and operational oversight for The Vitamin Shoppe's national network of retail stores and its digital commerce platforms.
The Vitamin Shoppe primarily operates in the United States and Puerto Rico with a network of retail stores. While its physical store presence is domestic, the company offers international shipping to a selection of countries through its e-commerce platform, extending its reach to global customers seeking health and wellness products. Historically, it has also had limited franchise operations in some international markets.
300 Harmon Meadow Blvd
Secaucus
NJ
USA
Address: 11200 N Lakeridge Pkwy, Ashland, VA 23005, USA
Serves as a primary logistics and fulfillment hub for the Eastern U.S. region, ensuring timely product availability for customers and stores.
Address: 10801 W. Salado Dr, Avondale, AZ 85392, USA
Acts as a key logistics and fulfillment center for the Western U.S. region, enhancing distribution efficiency and product accessibility.
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As of April 2025, The Vitamin Shoppe' leadership includes:
The Vitamin Shoppe has been backed by several prominent investors over the years, including:
In the past year, The Vitamin Shoppe experienced a significant leadership change with the appointment of Lee Wright as CEO. He succeeded Sharon Leite, who transitioned to an advisory capacity within the parent company, Franchise Group.
Discover the tools The Vitamin Shoppe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Vitamin Shoppe likely utilizes common corporate email formats for its employees. While specific internal structures can vary, a typical pattern involves a combination of the employee's first and last name with the company domain.
[first_initial][last]@vitaminshoppe.com
Format
jdoe@vitaminshoppe.com
Example
75%
Success rate
PR Newswire • March 5, 2024
The Vitamin Shoppe and FRSH KDS announced an expansion of their exclusive partnership, offering a wider range of innovative sports nutrition products developed with NFL stars Travis and Jason Kelce, available in stores and online....more
GlobeNewswire • February 20, 2024
The Vitamin Shoppe announced the launch of an extensive range of products from Nutrabolt's C4 Energy and Cellucor brands, significantly expanding its offerings in the sports nutrition and energy drink categories across its retail stores and online platform....more
PR Newswire • January 9, 2024
The Vitamin Shoppe announced the appointment of Lee Wright as its new Chief Executive Officer, effective January 2024. Wright succeeded Sharon Leite, who transitioned to an advisory role with parent company Franchise Group....more
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