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The Vita Coco Company is a leading producer and distributor of coconut water and other healthy, plant-based beverages. Founded in 2004, the company has grown to become a globally recognized brand, promoting a lifestyle of health and wellness. Its product portfolio extends beyond coconut water to include coconut milk, oil, and other functional beverages like PWR LIFT and Runa. The Vita Coco Company is committed to ethical sourcing and sustainability through its Vita Coco Project, working closely with coconut farming communities.
Serves as the central hub for global operations, strategic decision-making, marketing leadership, finance, investor relations, and corporate administration.
Located in a well-known commercial building in Manhattan, providing excellent access to a dynamic business ecosystem, transportation, and a diverse talent pool. The office space is designed to be modern and collaborative.
Characterized by a fast-paced, entrepreneurial, and innovative spirit. Employees often describe it as a passionate and collaborative environment, driven by the company's health and wellness mission. There's an emphasis on teamwork and a 'can-do' attitude.
The New York headquarters is pivotal due to its location in a major global business and financial center, facilitating key partnerships, talent acquisition, brand visibility, and access to capital markets as a publicly traded company.
The Vita Coco Company operates on a global scale, with key functions distributed internationally. This includes sourcing coconuts and other raw materials primarily from Southeast Asia and South America, global manufacturing and co-packing partnerships, international sales and marketing operations managed through its New York HQ and regional offices in London and Singapore, extensive distribution networks across North America, Europe, and Asia-Pacific, and regional business development efforts to enter new markets and expand existing ones. Its products are sold in over 30 countries.
250 Park Avenue South, Floor 11
New York
NY
USA
Address: Runway East London Bridge, 20 St Thomas St, London SE1 9RS, United Kingdom
To expand Vita Coco's market share and brand presence in Europe and adjacent regions, focusing on retail partnerships, distribution networks, and targeted marketing campaigns.
Address: Central Business District, Singapore (Specific address may vary, often within flexible office spaces)
To spearhead growth in diverse Asian markets, manage relationships with regional distributors and retailers, and tailor product offerings to local consumer preferences in the APAC region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Vita Coco' leadership includes:
Vita Coco has been backed by several prominent investors over the years, including:
The Vita Coco Company experienced a significant leadership change in its marketing department over the past year, with the transition of its long-standing Chief Marketing Officer and the subsequent appointment of a new executive to lead global marketing efforts.
Discover the tools Vita Coco uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Vita Coco Company commonly uses standardized email formats for its employees. The most prevalent patterns are typically a combination of the employee's first and last name, or first initial and last name, followed by the company domain '@thevitacococompany.com'.
[first_initial][last]@thevitacococompany.com
Format
jdoe@thevitacococompany.com
Example
80%
Success rate
PR Newswire • May 14, 2024
The Vita Coco Company announced the appointment of Mike Goldstein as its new Chief Marketing Officer, effective May 13, 2024. Goldstein brings over two decades of CPG marketing experience from roles at PASTEVE, Inc., and Chobani, and will spearhead global marketing strategy and execution....more
GlobeNewswire • May 7, 2024
The Vita Coco Company reported its first quarter 2024 financial results, achieving $112 million in net sales, a 2% increase year-over-year. The company saw strong performance in its Vita Coco Coconut Water brand and reaffirmed its full-year 2024 guidance....more
GlobeNewswire • February 29, 2024
The Vita Coco Company announced its financial results for the fourth quarter and full year ended December 31, 2023. Full-year net sales reached $494 million, a 16% increase compared to 2022, driven by strong demand for its flagship coconut water products....more
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