What Does Vita Coco Do?

Total employees758
HeadquartersNew York
Founded2004

The Vita Coco Company is a leading producer and distributor of coconut water and other healthy, plant-based beverages. Founded in 2004, the company has grown to become a globally recognized brand, promoting a lifestyle of health and wellness. Its product portfolio extends beyond coconut water to include coconut milk, oil, and other functional beverages like PWR LIFT and Runa. The Vita Coco Company is committed to ethical sourcing and sustainability through its Vita Coco Project, working closely with coconut farming communities.

Where Is Vita Coco's Headquarters?

Vita Coco officeVita Coco officeVita Coco officeVita Coco office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global operations, strategic decision-making, marketing leadership, finance, investor relations, and corporate administration.

Notable Features:

Located in a well-known commercial building in Manhattan, providing excellent access to a dynamic business ecosystem, transportation, and a diverse talent pool. The office space is designed to be modern and collaborative.

Work Culture:

Characterized by a fast-paced, entrepreneurial, and innovative spirit. Employees often describe it as a passionate and collaborative environment, driven by the company's health and wellness mission. There's an emphasis on teamwork and a 'can-do' attitude.

HQ Significance:

The New York headquarters is pivotal due to its location in a major global business and financial center, facilitating key partnerships, talent acquisition, brand visibility, and access to capital markets as a publicly traded company.

Values Reflected in HQ: The headquarters' location in a dynamic urban center reflects the company's global ambition and growth mindset. The internal office design likely promotes wellness, collaboration, and innovation, aligning with its brand values.

Location:

The Vita Coco Company operates on a global scale, with key functions distributed internationally. This includes sourcing coconuts and other raw materials primarily from Southeast Asia and South America, global manufacturing and co-packing partnerships, international sales and marketing operations managed through its New York HQ and regional offices in London and Singapore, extensive distribution networks across North America, Europe, and Asia-Pacific, and regional business development efforts to enter new markets and expand existing ones. Its products are sold in over 30 countries.

Street Address:

250 Park Avenue South, Floor 11

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Vita Coco Operate Around the World?

London, United Kingdom

Address: Runway East London Bridge, 20 St Thomas St, London SE1 9RS, United Kingdom

To expand Vita Coco's market share and brand presence in Europe and adjacent regions, focusing on retail partnerships, distribution networks, and targeted marketing campaigns.

Singapore, Singapore

Address: Central Business District, Singapore (Specific address may vary, often within flexible office spaces)

To spearhead growth in diverse Asian markets, manage relationships with regional distributors and retailers, and tailor product offerings to local consumer preferences in the APAC region.

Buying Intent Signals for Vita Coco

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Vita Coco? Meet the Executive Team

As of April 2025, Vita Coco' leadership includes:

Michael Kirban - Co-Founder and Executive Chairman
Martin Roper - Chief Executive Officer
Corey Baker - Chief Financial Officer
Jonathan Burth - Chief Commercial Officer
Charles van Es - President, International
Mike Goldstein - Chief Marketing Officer

Who's Investing in Vita Coco?

Vita Coco has been backed by several prominent investors over the years, including:

Verlinvest SA
The Vanguard Group, Inc.
BlackRock Fund Advisors
Wasatch Advisors LP
Renaissance Technologies Corp.
Point72 Asset Management, L.P.

What Leadership Changes Has Vita Coco Seen Recently?

Hire1
Exits1

The Vita Coco Company experienced a significant leadership change in its marketing department over the past year, with the transition of its long-standing Chief Marketing Officer and the subsequent appointment of a new executive to lead global marketing efforts.

Departures

Jane Prior, Jane Prior departed from her role as Chief Marketing Officer after a notable tenure with the company.

New Appointments:

Mike Goldstein, Mike Goldstein was appointed as the new Chief Marketing Officer to drive the company's global marketing strategies.

What Technology (Tech Stack) Is Used byVita Coco?

Discover the tools Vita Coco uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Vita Coco Email Formats and Examples

The Vita Coco Company commonly uses standardized email formats for its employees. The most prevalent patterns are typically a combination of the employee's first and last name, or first initial and last name, followed by the company domain '@thevitacococompany.com'.

[first_initial][last]@thevitacococompany.com

Format

jdoe@thevitacococompany.com

Example

80%

Success rate

What's the Latest News About Vita Coco?

PR Newswire • May 14, 2024

The Vita Coco Company Appoints Mike Goldstein as Chief Marketing Officer

The Vita Coco Company announced the appointment of Mike Goldstein as its new Chief Marketing Officer, effective May 13, 2024. Goldstein brings over two decades of CPG marketing experience from roles at PASTEVE, Inc., and Chobani, and will spearhead global marketing strategy and execution....more

GlobeNewswire • May 7, 2024

Vita Coco Reports First Quarter 2024 Financial Results

The Vita Coco Company reported its first quarter 2024 financial results, achieving $112 million in net sales, a 2% increase year-over-year. The company saw strong performance in its Vita Coco Coconut Water brand and reaffirmed its full-year 2024 guidance....more

GlobeNewswire • February 29, 2024

Vita Coco Reports Fourth Quarter and Full-Year 2023 Financial Results

The Vita Coco Company announced its financial results for the fourth quarter and full year ended December 31, 2023. Full-year net sales reached $494 million, a 16% increase compared to 2022, driven by strong demand for its flagship coconut water products....more

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