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The Tot's Overview

Total employees75
HeadquartersDallas
Founded2016

The Tot is a curated e-commerce platform and content hub offering a selection of safe, non-toxic, and stylish products for babies, children, and mothers. Founded with the mission to provide parents with trusted advice and meticulously vetted items, The Tot focuses on sustainability, quality craftsmanship, and developmental appropriateness. They champion brands that align with their values of health, innovation, and eco-consciousness, making it easier for parents to make informed choices for their families.

Where is The Tot's Headquarters?

The Tot officeThe Tot officeThe Tot officeThe Tot office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary retail flagship, brand experience center, and central hub for business operations, including product curation, merchandising, marketing, content creation, and customer engagement.

Notable Features:

The Tot Playhouse is an experiential retail space featuring curated product displays, often including play areas and spaces for community events, embodying the brand's child-centric and parent-friendly approach.

Work Culture:

Emphasizes a passion for child well-being, sustainability, and providing high-quality, trusted products. The culture likely fosters collaboration, creativity, and a strong customer-first mindset, driven by a team dedicated to conscious parenting.

HQ Significance:

The Dallas HQ and Playhouse are central to The Tot's brand identity, offering a physical manifestation of their online curation and a direct connection point with their community. It serves as a vital touchpoint for brand storytelling and customer interaction.

Values Reflected in HQ: The headquarters and Playhouse reflect The Tot's core values of quality, safety, sustainability, thoughtful design, community engagement, and a joyful, curated experience for parents and children.

Location:

The Tot serves a global audience primarily through its robust e-commerce platform, shipping its curated selection of baby and children's products to numerous countries worldwide. While its physical headquarters and flagship store are in Dallas, Texas, its digital storefront and international shipping capabilities allow it to reach and support customers internationally. They also engage in global content creation and digital community building.

Street Address:

4607 W Lovers Ln

City:

Dallas

State/Province:

TX

Country:

USA

The Tot's Global Presence

Various (Logistics/Support)

Address: Not publicly listed

These facilities support efficient order fulfillment, inventory management, and operational needs for their broad customer base, rather than serving as public-facing offices.

Buying Intent Signals for The Tot

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of The Tot

As of April 2025, The Tot' leadership includes:

Nasiba Adilova - Founder & CEO
Alex Sbordone - Chief Operating Officer
Samantha Liles - Chief Merchandising Officer

Investors of The Tot

The Tot has been backed by several prominent investors over the years, including:

Forerunner Ventures
Boutique 1 Group (via Ziad Matta)
Founder-led funding (Nasiba Adilova)
Private Angel Investors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information regarding specific executive hires or departures at The Tot within the last 12 months is limited. The company's leadership team appears stable, focusing on strategic growth and brand development.

Departures

N/A, No publicly announced executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced executive new appointments in the last 12 months.

Technology (Tech Stack) used by The Tot

Discover the tools The Tot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Tot Email Formats and Examples

The Tot likely uses standard professional email formats for its employees, such as combinations of first name, last name, or initials. For customer support and general inquiries, they use dedicated email addresses like help@the-tot.com.

[first].[last]@the-tot.com or [first_initial][last]@the-tot.com

Format

jane.doe@the-tot.com

Example

80%

Success rate

News and media

Scary MommyMay 14, 2024

The Tot’s Fourth Annual State Of The Tot Report Reveals What Parents *Really* Think

The Tot released its fourth annual 'State of The Tot Report,' based on a survey of over 1,000 U.S. parents. The report uncovers current trends, challenges, and priorities in modern parenting, covering topics such as screen time, mental health, and eco-consciousness in product choices....more

The Tot Official ChannelsOngoing Initiative (Highlighted 2023-2024)

The Tot Emphasizes 'The Tot Test' and Responsibility Standards for Product Curation

The Tot continues to highlight its rigorous 'Tot Test' vetting process and Responsibility Standards, ensuring that all products offered meet stringent criteria for safety, non-toxicity, sustainability, ethical production, and quality. This commitment reinforces their mission to provide trusted, consciously-curated items for families....more

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