HQ Function

The New York headquarters oversees global brand strategy, hotel development, operations management, marketing, finance, and human resources for The Standard Hotels portfolio worldwide.

Notable Features:

The headquarters are co-located with The Standard, East Village, allowing corporate staff to be immersed in the brand's dynamic hotel environment. Office spaces are likely modern, fostering creativity and collaboration, reflecting the brand's aesthetic.

Work Culture:

The work culture is typically dynamic, creative, and fast-paced, mirroring the brand's avant-garde, sophisticated, and culturally attuned identity. There's an emphasis on innovation, individuality, and delivering unique guest experiences.

HQ Significance:

Being headquartered in New York City provides strategic advantages, including access to global talent, proximity to financial markets, and a direct line to cultural trends that influence the lifestyle hospitality sector.

Values Reflected in HQ: The headquarters' location and likely design reflect The Standard's core values of creativity, boldness, community engagement, and a deep connection to urban culture and the arts.

Location:

The Standard Hotels, through its parent company Standard International, supports a global network of iconic properties. Centralized functions include global brand management, marketing strategy, design and development standards, financial oversight, and talent management. Regionally, it provides operational oversight, food & beverage concept development, sales support, and ensures guest experience consistency across its locations in North America, Europe, and Asia.

Street Address:

50 Cooper Square

City:

New York

State/Province:

NY

Country:

USA