What Does The Spruce Do?

Total employees4600
HeadquartersNew York
Founded2017

The Spruce is a leading home and lifestyle digital brand offering practical, real-life tips and inspiration to help users create homes they love. It covers a wide range of topics including home decor, home improvement, gardening, cleaning, organizing, and repairs. The Spruce aims to provide clear, actionable advice and beautiful imagery to guide users through home projects and everyday living. It is part of the Dotdash Meredith family of brands, known for its high-quality, expert-driven content.

Where Is The Spruce's Headquarters?

The Spruce officeThe Spruce officeThe Spruce officeThe Spruce office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Dotdash Meredith's operations, including executive leadership, editorial strategy, technology development, marketing, and sales for all its brands, including The Spruce.

Notable Features:

Modern office spaces within the Brookfield Place complex, offering views of the Hudson River and close proximity to other major financial and media companies. The complex itself features retail and dining options.

Work Culture:

Dotdash Meredith promotes an innovative, fast-paced, and data-driven work culture. Collaboration, creativity, and a focus on producing high-quality digital content are emphasized.

HQ Significance:

The NYC headquarters is crucial for strategic decision-making, brand oversight, technological innovation, and market presence that drive the success and direction of The Spruce and other Dotdash Meredith properties.

Values Reflected in HQ: The headquarters' location and design reflect values of modernity, innovation, resilience, and a commitment to being at the forefront of digital media.

Location:

While The Spruce's primary operational base (via Dotdash Meredith) is in the United States, its digital content reaches a global audience. Functions supported globally include worldwide content accessibility through its website, international search engine optimization to reach users in different countries, and digital advertising sales that can target global markets. Dotdash Meredith's technology infrastructure is built to serve a worldwide readership.

Street Address:

225 Liberty Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does The Spruce Operate Around the World?

Des Moines, Iowa, USA

Address: 1716 Locust St, Des Moines, IA 50309, USA

Supports large-scale publishing operations and leverages talent and infrastructure in the Midwest, crucial for integrating and managing extensive media assets.

Birmingham, Alabama, USA

Address: 4100 Old Montgomery Hwy, Birmingham, AL 35209, USA (approximate, for Southern Progress campus)

Serves as a creative and operational hub for iconic Southern brands, maintaining their distinct voice and connection with their regional audience.

Seattle, Washington, USA

Address: Undisclosed specific address, general Dotdash Meredith presence

Taps into the West Coast tech talent pool and supports digital innovation and platform development for various Dotdash Meredith brands.

Buying Intent Signals for The Spruce

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Spruce? Meet the Executive Team

As of April 2025, The Spruce' leadership includes:

Neil Vogel - CEO, Dotdash Meredith
Alysia Borsa - Chief Business Officer & President of Lifestyle
Tim Quinn - Chief Financial Officer
Alex Ellerson - Chief Operating Officer
Dr. Jon Roberts - Chief Innovation Officer
Amanda Dameron - Chief Digital Content Officer

Who's Investing in The Spruce?

The Spruce has been backed by several prominent investors over the years, including:

IAC (InterActiveCorp)

What Leadership Changes Has The Spruce Seen Recently?

Hire1
Exits0

Dotdash Meredith has focused on strengthening its digital content leadership. Key appointments in the last year include roles enhancing digital strategy and content creation capabilities. No major C-suite departures significantly impacting The Spruce's core oversight have been prominently announced.

New Appointments:

Amanda Dameron, Amanda Dameron was appointed as Chief Digital Content Officer for Dotdash Meredith, overseeing digital content strategy across the company's portfolio of brands.

What Technology (Tech Stack) Is Used byThe Spruce?

Discover the tools The Spruce uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Spruce Email Formats and Examples

Email communications for The Spruce, as part of Dotdash Meredith, typically utilize standard corporate email formats of its parent company, Dotdash Meredith. The most common format is [first_initial][last]@[domain].

jdoe@dotdashmdp.com

Format

example.jdoe@dotdashmdp.com

Example

80%

Success rate

What's the Latest News About The Spruce?

PR Newswire / Webby Awards • April 23, 2024

The Spruce Wins Webby Award for Best Lifestyle Website

The Spruce, a Dotdash Meredith brand, was honored at the 28th Annual Webby Awards, winning the award for Websites and Mobile Sites - Lifestyle. This recognizes its excellence in digital content and user experience in the home and lifestyle category....more

PR Newswire • September 13, 2023

The Spruce Launches Inaugural Small Home Awards

The Spruce introduced its first-ever Small Home Awards, a program designed to celebrate innovative and stylish small-space living solutions, products, and design ideas, highlighting functionality and aesthetics in compact environments....more

Dotdash Meredith Press Release • February 6, 2024

Dotdash Meredith Continues to Lead in Digital Content Engagement (General News)

While not specific to The Spruce, Dotdash Meredith regularly reports on its brands' performance. For instance, reports like the Investopedia Anxiety Index (Q4 2023 released Feb 2024) showcase the company's commitment to providing timely and relevant data-driven content, a philosophy that extends to all its brands, including The Spruce's focus on home and lifestyle....more

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