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The Sportsman's Guide is a well-known American online and catalog retailer of hunting and fishing gear, ammunition, military surplus, camping supplies, and outdoor sporting goods. Founded in 1970, the company offers a wide selection of products catering to outdoor enthusiasts, hunters, and preparedness-minded individuals. They emphasize value, selection, and customer satisfaction, providing gear for various outdoor activities and lifestyles. The Sportsman's Guide is a subsidiary of Northern Tool + Equipment.
The headquarters serves as the central hub for corporate operations, merchandising, marketing, customer service, and includes a major distribution center for their products.
The facility is a large-scale operation combining corporate offices with extensive warehouse and distribution capabilities, essential for their mail-order and e-commerce business model.
The work culture likely emphasizes a passion for the outdoors, product knowledge, customer focus, and operational efficiency typical of a large retail and distribution company. It may foster a collaborative environment geared towards serving outdoor enthusiasts.
The South St. Paul headquarters is critical to The Sportsman's Guide's operations, centralizing management, product curation, and the logistics network that serves customers across the United States.
The Sportsman's Guide primarily serves customers within the United States, including Alaska, Hawaii, P.O. Boxes, and APO/FPO addresses. For international customers, The Sportsman's Guide has partnered with third-party services like GlobalShopex to facilitate order fulfillment and shipping to many countries worldwide, thereby extending its reach globally.
411 Farwell Avenue
South St. Paul
Minnesota
USA
No additional office locations available.
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As of April 2025, Sportsman's Guide' leadership includes:
Sportsman's Guide has been backed by several prominent investors over the years, including:
In the past 12 months, notable executive changes relevant to The Sportsman's Guide primarily involve leadership appointments at its parent company, Northern Tool + Equipment, which impact its subsidiary brands. Jeff Landis joined Northern Tool + Equipment as SVP, Chief Merchandising and Marketing Officer.
Discover the tools Sportsman's Guide uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The most common email format for The Sportsman's Guide is [first_initial][last]@sportsmansguide.com. This format is widely used for employee communication.
[first_initial][last]@sportsmansguide.com
Format
jdoe@sportsmansguide.com
Example
98%
Success rate
Northern Tool + Equipment Press Release • October 4, 2023
Northern Tool + Equipment announced the hiring of Jeff Landis as its new SVP, Chief Merchandising and Marketing Officer. Landis will lead all merchandising and marketing strategies for Northern Tool + Equipment, including its direct-to-consumer brands like The Sportsman's Guide....more
Northern Tool + Equipment Press Release • February 1, 2023
Northern Tool + Equipment announced that Stephen Mort has been named Senior Vice President, MRO and New Business Development. While not directly about The Sportsman's Guide, it shows executive activity in the parent company. The release also mentions John Parrott as President, Retail Direct to Consumer (The Sportsman’s Guide and The Golf Warehouse)....more
Twin Cities Pioneer Press • January 23, 2020
The Sportsman's Guide announced the closure of its only retail outlet store, located at its headquarters in South St. Paul, MN, effective March 2020, to focus on its online and catalog business....more
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