What Does Sportsman's Guide Do?

Total employees223
HeadquartersSouth St. Paul
Founded1977

The Sportsman's Guide is a well-known American online and catalog retailer of hunting and fishing gear, ammunition, military surplus, camping supplies, and outdoor sporting goods. Founded in 1970, the company offers a wide selection of products catering to outdoor enthusiasts, hunters, and preparedness-minded individuals. They emphasize value, selection, and customer satisfaction, providing gear for various outdoor activities and lifestyles. The Sportsman's Guide is a subsidiary of Northern Tool + Equipment.

Where Is Sportsman's Guide's Headquarters?

Sportsman's Guide officeSportsman's Guide officeSportsman's Guide officeSportsman's Guide office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for corporate operations, merchandising, marketing, customer service, and includes a major distribution center for their products.

Notable Features:

The facility is a large-scale operation combining corporate offices with extensive warehouse and distribution capabilities, essential for their mail-order and e-commerce business model.

Work Culture:

The work culture likely emphasizes a passion for the outdoors, product knowledge, customer focus, and operational efficiency typical of a large retail and distribution company. It may foster a collaborative environment geared towards serving outdoor enthusiasts.

HQ Significance:

The South St. Paul headquarters is critical to The Sportsman's Guide's operations, centralizing management, product curation, and the logistics network that serves customers across the United States.

Values Reflected in HQ: The headquarters' co-location of corporate and distribution functions reflects values of efficiency, integrated operations, and a direct line from management to product fulfillment, aiming to serve their customer base effectively.

Location:

The Sportsman's Guide primarily serves customers within the United States, including Alaska, Hawaii, P.O. Boxes, and APO/FPO addresses. For international customers, The Sportsman's Guide has partnered with third-party services like GlobalShopex to facilitate order fulfillment and shipping to many countries worldwide, thereby extending its reach globally.

Street Address:

411 Farwell Avenue

City:

South St. Paul

State/Province:

Minnesota

Country:

USA

Where Else Does Sportsman's Guide Operate Around the World?

No additional office locations available.

Buying Intent Signals for Sportsman's Guide

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sportsman's Guide? Meet the Executive Team

As of April 2025, Sportsman's Guide' leadership includes:

John Parrott - President, Retail Direct to Consumer (overseeing The Sportsman's Guide and The Golf Warehouse at Northern Tool + Equipment)
Suresh Krishna - President & CEO, Northern Tool + Equipment (Parent Company)
Jeff Landis - SVP, Chief Merchandising & Marketing Officer, Northern Tool + Equipment (Parent Company, relevant to The Sportsman's Guide)
Anthony Paduano - SVP, Chief Supply Chain Officer, Northern Tool + Equipment (Parent Company, relevant to The Sportsman's Guide)

Who's Investing in Sportsman's Guide?

Sportsman's Guide has been backed by several prominent investors over the years, including:

The Sportsman's Guide was acquired by Northern Tool + Equipment in 2012. Northern Tool + Equipment is a privately held company, owned by the Kotula family.

What Leadership Changes Has Sportsman's Guide Seen Recently?

Hire1
Exits0

In the past 12 months, notable executive changes relevant to The Sportsman's Guide primarily involve leadership appointments at its parent company, Northern Tool + Equipment, which impact its subsidiary brands. Jeff Landis joined Northern Tool + Equipment as SVP, Chief Merchandising and Marketing Officer.

New Appointments:

Jeff Landis, Jeff Landis appointed as Senior Vice President, Chief Merchandising and Marketing Officer for Northern Tool + Equipment. His role includes driving merchandising and marketing strategies across Northern Tool's portfolio, which includes The Sportsman's Guide.

What Technology (Tech Stack) Is Used bySportsman's Guide?

Discover the tools Sportsman's Guide uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sportsman's Guide Email Formats and Examples

The most common email format for The Sportsman's Guide is [first_initial][last]@sportsmansguide.com. This format is widely used for employee communication.

[first_initial][last]@sportsmansguide.com

Format

jdoe@sportsmansguide.com

Example

98%

Success rate

What's the Latest News About Sportsman's Guide?

Northern Tool + Equipment Press Release • October 4, 2023

Northern Tool + Equipment Hires Jeff Landis as Senior Vice President, Chief Merchandising and Marketing Officer

Northern Tool + Equipment announced the hiring of Jeff Landis as its new SVP, Chief Merchandising and Marketing Officer. Landis will lead all merchandising and marketing strategies for Northern Tool + Equipment, including its direct-to-consumer brands like The Sportsman's Guide....more

Northern Tool + Equipment Press Release • February 1, 2023

Northern Tool + Equipment Names Stephen Mort MRO and New Business Development Senior Vice President

Northern Tool + Equipment announced that Stephen Mort has been named Senior Vice President, MRO and New Business Development. While not directly about The Sportsman's Guide, it shows executive activity in the parent company. The release also mentions John Parrott as President, Retail Direct to Consumer (The Sportsman’s Guide and The Golf Warehouse)....more

Twin Cities Pioneer Press • January 23, 2020

Sportsman’s Guide to close South St. Paul outlet store

The Sportsman's Guide announced the closure of its only retail outlet store, located at its headquarters in South St. Paul, MN, effective March 2020, to focus on its online and catalog business....more

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