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The Specialist Works is a performance media agency renowned for its expertise in TV, print, radio, digital, and out-of-home advertising. They focus on delivering measurable results and significant ROI for their diverse client base. Founded in 2002, The Specialist Works was acquired by What's Possible Group in 2019 and now operates as a key agency within this vibrant collective of marketing specialists. The agency helps brands accelerate growth through data-driven insights, innovative media strategies, and a strong emphasis on client service and transparent partnerships.
Serves as the main operational center for What's Possible Group in the UK, encompassing strategic planning, client management, creative services, and media buying capabilities for its constituent agencies, including The Specialist Works.
Modern office facilities in a prime central London location, designed to foster collaboration and innovation among the specialist agencies within the group. Offers excellent transport links and proximity to key business districts.
A dynamic, collaborative, and results-oriented environment, reflecting the overarching ethos of What's Possible Group. There's a strong emphasis on specialist expertise, integrated marketing solutions, and a fast-paced culture dedicated to client success and media innovation.
The London headquarters is crucial for orchestrating UK-wide and international campaigns, housing key leadership, and serving as a primary point of contact for major client engagements for The Specialist Works and other agencies within the group.
While its core operations are in the UK, The Specialist Works, as an integral part of What's Possible Group, has an international footprint with offices in Dublin (Ireland) and Beijing (China). The agency capably manages global advertising campaigns for its clients by leveraging the group's international network and established partnerships. This allows them to deliver comprehensive media solutions across diverse markets, supporting brands with both local and global growth ambitions.
10 Lower Thames Street
London
England
United Kingdom
Address: Connect House, Lodge Road, Sandling, Maidstone, Kent, ME14 3FE
Serves clients in the South East of England and provides key operational support for the wider group. Offers access to a distinct talent pool and may house specialized service teams.
Address: Programme, 15 Pithay, Bristol, BS1 2BJ
Taps into Bristol's vibrant tech and creative industry, serving clients in the South West and acting as a hub for specialized talent within the group.
Address: South Point, Herbert House, Harmony Row, Dublin 2, D02 XH99
Focuses on the Irish market, providing localized media expertise, client services, and strategic support for brands operating in or targeting Ireland.
Address: Specific street address not publicly listed by What's Possible Group, general presence in Beijing.
Provides a strategic presence in the Chinese market, offering insights, local partnerships, and execution capabilities for brands aiming to engage with Chinese consumers.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, The Specialist Works' leadership includes:
The Specialist Works has been backed by several prominent investors over the years, including:
Recent leadership evolution at The Specialist Works includes key promotions to CEO and CSO, reflecting its strategic importance within What's Possible Group. The former CEO of The Specialist Works transitioned to a significant group-level role, further integrating the agency's expertise.
Discover the tools The Specialist Works uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Specialist Works, operating under the What's Possible Group, most commonly utilizes the email format [first].[last]@thespecialistworks.com. This pattern is widely observed for communication with agency personnel.
[first].[last]@thespecialistworks.com
Format
john.smith@thespecialistworks.com
Example
85%
Success rate
Campaign Magazine / What's Possible Group • April 23, 2024
What's Possible Group, the parent organization of The Specialist Works, has been recognized as one of Campaign's Best Places to Work in 2024 for the fourth consecutive year, highlighting its positive work culture and employee satisfaction across its agencies....more
Campaign Live • May 16, 2023
The Specialist Works announced its rebrand and official integration into What's Possible Group. This strategic move included key leadership changes, with Pete Kemp appointed CEO and Verity Brown as CSO for The Specialist Works, while former CEO Martin Woolley transitioned to a group role at What's Possible Group....more
Campaign Live • January 26, 2023
Home appliances brand Gtech consolidated its £7 million media planning and buying account into What's Possible Group. The Specialist Works plays a key role in servicing this significant account, demonstrating the group's integrated media capabilities and strength....more
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