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The Silver Line is a dedicated, free, and confidential helpline available 24/7 for older people across the United Kingdom. Founded by Dame Esther Rantzen in 2013, it provides a vital source of information, friendship, and advice, specifically aiming to combat loneliness and isolation among the elderly. In 2019, The Silver Line merged with Age UK and now operates as part of their extensive services, continuing its mission to support vulnerable older individuals.
Serves as the central administrative and operational hub for Age UK, which now includes The Silver Line's services. This includes strategic planning, national campaign management, fundraising, policy work, and support for local Age UK partners and The Silver Line helpline.
A modern office space within a commercial building in the City of London, equipped to support the diverse functions of a large national charity. Specific architectural details are not a public focus.
As a leading charity, the work culture at Age UK (and for The Silver Line's integrated staff) is mission-driven, compassionate, and focused on supporting older people. It emphasizes collaboration, professionalism, and dedication to making a positive societal impact.
The headquarters is significant as it's the nerve center for one of the UK's largest charities for older people, coordinating national efforts to improve the lives of the elderly, including the vital helpline services of The Silver Line, impacting millions.
The Silver Line's services are exclusively focused on supporting older people within the United Kingdom. It does not maintain an international operational presence or deliver direct services in other countries. However, its successful model for combating loneliness in older adults has garnered international attention and may have inspired similar initiatives elsewhere.
One America Square, 17 Crosswall
London
N/A
United Kingdom
Address: Historically, Hannah House, 12-16 Houndshill, Blackpool, FY1 1EP (Operations may have been consolidated post-Age UK merger).
To ensure consistent, round-the-clock helpline availability across the UK. The Blackpool centre was instrumental in handling the high volume of calls and managing volunteer shifts for The Silver Line's core service.
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As of April 2025, The Silver Line' leadership includes:
The Silver Line has been backed by several prominent investors over the years, including:
In October 2023, Age UK appointed Paul Farmer CBE as its new Chief Executive Officer, succeeding Steph Harland. This significant leadership change impacts the overall direction of Age UK, which includes The Silver Line's services.
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As The Silver Line is part of Age UK, communications would typically use Age UK's email system. Common corporate email formats often include [first].[last]@ageuk.org.uk or [first_initial][last]@ageuk.org.uk. For general enquiries, it's best to use official contact forms or email addresses provided on the Age UK website.
[first].[last]@ageuk.org.uk or [firstinitial][last]@ageuk.org.uk
Format
paul.farmer@ageuk.org.uk (Example, actual address may vary)
Example
75%
Success rate
BBC News • December 19, 2023
Dame Esther Rantzen, founder of The Silver Line helpline, shared that her lung cancer has progressed to stage four and that she has joined the assisted dying organization Dignitas. Her announcement brought renewed attention to end-of-life issues and her advocacy for older people....more
Third Sector • October 5, 2023
Paul Farmer CBE was appointed as the new chief executive of Age UK, the charity that The Silver Line helpline is part of. He succeeded Steph Harland, bringing extensive experience from his previous role as CEO of Mind....more
Age UK Website • June 15, 2023
During Loneliness Awareness Week, The Silver Line, as part of Age UK, emphasized the ongoing issue of loneliness among older people and the critical role its helpline plays in providing support and connection. The charity encouraged reaching out to combat isolation....more
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