What Does Ridge Do?

Total employees375
HeadquartersSanta Monica
Founded2013

The Ridge designs and sells minimalist, durable everyday carry (EDC) products, famously starting with their RFID-blocking metal wallet. Their mission is to help people carry less and live more by offering streamlined, high-quality alternatives to traditional bulky items. Their product line has expanded to include phone cases, key organizers, bags, and other accessories, all emphasizing functionality, durability, and sleek design, catering to a global customer base through a strong e-commerce presence.

Where Is Ridge's Headquarters?

Ridge officeRidge officeRidge officeRidge office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary center for corporate leadership, product design and development, marketing strategy, brand management, and global operations coordination.

Notable Features:

Located in a modern office environment in a prime Santa Monica location, fostering creativity and collaboration. While specific architectural details are not broadly publicized, the strategic location itself is a significant feature, offering access to a rich talent pool.

Work Culture:

The Ridge cultivates a dynamic, innovative, and fast-paced work culture, typical of successful direct-to-consumer brands. There's a strong emphasis on customer satisfaction, quality craftsmanship, and collaborative problem-solving.

HQ Significance:

The Santa Monica headquarters strategically positions The Ridge at the heart of Southern California's thriving tech and e-commerce ecosystem, enabling access to top talent, industry partnerships, and design inspiration.

Values Reflected in HQ: The headquarters' modern setup in a forward-thinking location like Santa Monica mirrors The Ridge's core values of innovation, quality, minimalist design, and efficiency.

Location:

The Ridge operates globally primarily through its direct-to-consumer e-commerce platform, shipping its minimalist wallets and EDC gear to numerous countries. This is supported by international marketing campaigns, localized customer service for key markets, and strategically located distribution centers (like the one in the UK for Europe) to ensure efficient delivery and a consistent brand experience worldwide.

Street Address:

2448 Main St

City:

Santa Monica

State/Province:

CA

Country:

USA

Where Else Does Ridge Operate Around the World?

Welwyn Garden City, Hertfordshire, UK

Address: Unit 13, Quadrant Park, Welwyn Garden City, AL7 1FS, UK

To streamline operations, ensure timely delivery of products to UK and European customers, and support the company's growing international market presence in the everyday carry sector.

Buying Intent Signals for Ridge

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ridge? Meet the Executive Team

As of April 2025, Ridge' leadership includes:

Paul Kane - Co-Founder & CEO
Daniel Kane - Co-Founder
Connor Kane - Chief Operating Officer
Sean Frank - Chief Marketing Officer
Jeff Rudes - Chief Financial Officer
Jenna Flateman Posner - Chief Digital Officer

Who's Investing in Ridge?

Ridge has been backed by several prominent investors over the years, including:

Gallant Capital Partners

What Leadership Changes Has Ridge Seen Recently?

Hire1
Exits0

Over the past year, The Ridge has strategically bolstered its executive leadership, notably with the appointment of a new Chief Financial Officer, signaling a focus on continued growth and financial scaling.

New Appointments:

Jeff Rudes, Jeff Rudes joined The Ridge as Chief Financial Officer to oversee the company's financial strategy and operations during a period of significant growth.

What Technology (Tech Stack) Is Used byRidge?

Discover the tools Ridge uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ridge Email Formats and Examples

The Ridge likely utilizes standard corporate email address formats common for companies of its size and structure. Common patterns include using the first name or a combination of first name and last name.

[first]@ridge.com or [first].[last]@ridge.com

Format

paul@ridge.com

Example

75%

Success rate

What's the Latest News About Ridge?

Shop Eat Surf • November 8, 2023

The Ridge Debuts First Retail Store At Century City Mall

The Ridge, known for its minimalist wallets and everyday carry gear, opened its first-ever physical retail store in the Westfield Century City mall in Los Angeles. This marks a significant step for the direct-to-consumer brand into brick-and-mortar retail....more

PR Newswire • August 17, 2022

The Ridge Receives Strategic Growth Investment from Gallant Capital Partners

The Ridge announced a strategic growth investment from Gallant Capital Partners, a Los Angeles-based private equity firm. The partnership aims to accelerate The Ridge's growth, expand its product offerings, and enhance its market position in the everyday carry space....more

Company Announcement / LinkedIn • May 2023

The Ridge Appoints Jeff Rudes as Chief Financial Officer

The Ridge strengthened its executive team with the appointment of Jeff Rudes as its new Chief Financial Officer. Rudes brings significant financial expertise to support the company's ongoing expansion and strategic initiatives....more

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