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The Ridge designs and sells minimalist, durable everyday carry (EDC) products, famously starting with their RFID-blocking metal wallet. Their mission is to help people carry less and live more by offering streamlined, high-quality alternatives to traditional bulky items. Their product line has expanded to include phone cases, key organizers, bags, and other accessories, all emphasizing functionality, durability, and sleek design, catering to a global customer base through a strong e-commerce presence.
Serves as the primary center for corporate leadership, product design and development, marketing strategy, brand management, and global operations coordination.
Located in a modern office environment in a prime Santa Monica location, fostering creativity and collaboration. While specific architectural details are not broadly publicized, the strategic location itself is a significant feature, offering access to a rich talent pool.
The Ridge cultivates a dynamic, innovative, and fast-paced work culture, typical of successful direct-to-consumer brands. There's a strong emphasis on customer satisfaction, quality craftsmanship, and collaborative problem-solving.
The Santa Monica headquarters strategically positions The Ridge at the heart of Southern California's thriving tech and e-commerce ecosystem, enabling access to top talent, industry partnerships, and design inspiration.
The Ridge operates globally primarily through its direct-to-consumer e-commerce platform, shipping its minimalist wallets and EDC gear to numerous countries. This is supported by international marketing campaigns, localized customer service for key markets, and strategically located distribution centers (like the one in the UK for Europe) to ensure efficient delivery and a consistent brand experience worldwide.
2448 Main St
Santa Monica
CA
USA
Address: Unit 13, Quadrant Park, Welwyn Garden City, AL7 1FS, UK
To streamline operations, ensure timely delivery of products to UK and European customers, and support the company's growing international market presence in the everyday carry sector.
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As of April 2025, Ridge' leadership includes:
Ridge has been backed by several prominent investors over the years, including:
Over the past year, The Ridge has strategically bolstered its executive leadership, notably with the appointment of a new Chief Financial Officer, signaling a focus on continued growth and financial scaling.
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The Ridge likely utilizes standard corporate email address formats common for companies of its size and structure. Common patterns include using the first name or a combination of first name and last name.
[first]@ridge.com or [first].[last]@ridge.com
Format
paul@ridge.com
Example
75%
Success rate
Shop Eat Surf • November 8, 2023
The Ridge, known for its minimalist wallets and everyday carry gear, opened its first-ever physical retail store in the Westfield Century City mall in Los Angeles. This marks a significant step for the direct-to-consumer brand into brick-and-mortar retail....more
PR Newswire • August 17, 2022
The Ridge announced a strategic growth investment from Gallant Capital Partners, a Los Angeles-based private equity firm. The partnership aims to accelerate The Ridge's growth, expand its product offerings, and enhance its market position in the everyday carry space....more
Company Announcement / LinkedIn • May 2023
The Ridge strengthened its executive team with the appointment of Jeff Rudes as its new Chief Financial Officer. Rudes brings significant financial expertise to support the company's ongoing expansion and strategic initiatives....more
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