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The Richards Group is an independent branding and advertising agency based in Dallas, Texas. Founded in 1976 by Stan Richards, the agency has a long history of creating iconic campaigns for a diverse range of clients. After a period of significant change and restructuring starting in 2020, The Richards Group is focused on rebuilding its team, culture, and creative offerings in the modern marketing landscape, emphasizing its 'fiercely independent' spirit and a renewed commitment to creative excellence and inclusivity.
Serves as the central hub for all agency operations, including creative development, strategic planning, client services, media planning and buying, digital innovation, and administrative functions.
Located in The Stack Deep Ellum, a modern, LEED Gold certified, mixed-use development known for its innovative architecture, tenant amenities (such as a fitness center and rooftop terrace), and vibrant atmosphere within a revitalized historic neighborhood. The office space is designed to promote collaboration and creativity.
The Richards Group aims to foster a collaborative, creative, and dynamic work environment. Following its transformation, the agency is cultivating a culture of resilience, innovation, transparency, and a renewed focus on diverse perspectives and employee well-being.
The headquarters in Deep Ellum symbolizes a new era for The Richards Group, reflecting its commitment to evolution, modernity, and growth in a rapidly changing industry. Its location in a renowned creative and cultural district aligns with the agency's core business of branding and advertising.
The Richards Group is primarily based at its headquarters in Dallas, Texas. While they do not maintain a network of international offices, the agency serves clients with national and, in some cases, international campaigns. Global marketing functions and campaign executions are managed and coordinated from their Dallas hub, leveraging partnerships as needed for international markets.
2700 Commerce Street, Suite 600
Dallas
TX
USA
No additional office locations available.
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As of April 2025, The Richards Group' leadership includes:
The Richards Group has been backed by several prominent investors over the years, including:
Over the past 12 months (mid-2023 to mid-2024), The Richards Group has maintained stability within its core C-suite leadership, with no major high-profile executive hires or departures publicly announced. The agency continues its focus on team development and strategic growth following earlier leadership transitions. Key strategic appointments, such as Nikki Wilson becoming Principal and Head of PR, occurred slightly prior to this 12-month window, in early 2023.
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The Richards Group commonly uses standard corporate email address formats. The most probable patterns include the employee's first name initial followed by their last name, or first name separated from the last name by a period, all preceding '@richards.com'.
[first_initial][last]@richards.com, [first].[last]@richards.com
Format
jdoe@richards.com, jane.doe@richards.com
Example
85%
Success rate
Dallas Morning News • March 25, 2024
Dallas-based advertising agency The Richards Group has won the creative agency of record business for restaurant and entertainment chain Dave & Buster's. This marks a significant new client acquisition as the agency continues its rebuilding and growth efforts....more
Adweek • March 25, 2024
Following a competitive review, Dave & Buster's has selected The Richards Group as its creative agency of record. This win signifies continued positive momentum and a key partnership for the Dallas-based independent agency....more
The Richards Group News • October 2, 2023
The Richards Group announced a pro bono partnership with Make-A-Wish North Texas, aiming to elevate the non-profit's storytelling and outreach efforts to grant more wishes for children with critical illnesses in the region....more
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