What Does The Richards Group Do?

Total employees300
HeadquartersDallas
Founded1976

The Richards Group is an independent branding and advertising agency based in Dallas, Texas. Founded in 1976 by Stan Richards, the agency has a long history of creating iconic campaigns for a diverse range of clients. After a period of significant change and restructuring starting in 2020, The Richards Group is focused on rebuilding its team, culture, and creative offerings in the modern marketing landscape, emphasizing its 'fiercely independent' spirit and a renewed commitment to creative excellence and inclusivity.

Where Is The Richards Group's Headquarters?

The Richards Group officeThe Richards Group officeThe Richards Group officeThe Richards Group office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for all agency operations, including creative development, strategic planning, client services, media planning and buying, digital innovation, and administrative functions.

Notable Features:

Located in The Stack Deep Ellum, a modern, LEED Gold certified, mixed-use development known for its innovative architecture, tenant amenities (such as a fitness center and rooftop terrace), and vibrant atmosphere within a revitalized historic neighborhood. The office space is designed to promote collaboration and creativity.

Work Culture:

The Richards Group aims to foster a collaborative, creative, and dynamic work environment. Following its transformation, the agency is cultivating a culture of resilience, innovation, transparency, and a renewed focus on diverse perspectives and employee well-being.

HQ Significance:

The headquarters in Deep Ellum symbolizes a new era for The Richards Group, reflecting its commitment to evolution, modernity, and growth in a rapidly changing industry. Its location in a renowned creative and cultural district aligns with the agency's core business of branding and advertising.

Values Reflected in HQ: The contemporary headquarters reflects values of innovation, collaboration, transparency, and adaptability. The choice of a vibrant, redeveloped urban area also suggests a commitment to community and forward momentum.

Location:

The Richards Group is primarily based at its headquarters in Dallas, Texas. While they do not maintain a network of international offices, the agency serves clients with national and, in some cases, international campaigns. Global marketing functions and campaign executions are managed and coordinated from their Dallas hub, leveraging partnerships as needed for international markets.

Street Address:

2700 Commerce Street, Suite 600

City:

Dallas

State/Province:

TX

Country:

USA

Where Else Does The Richards Group Operate Around the World?

No additional office locations available.

Buying Intent Signals for The Richards Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Richards Group? Meet the Executive Team

As of April 2025, The Richards Group' leadership includes:

Glenn Dady - Principal / Creative Director
Nancy Dedman - Chief Financial Officer
Sue Batterton - Principal / Creative Director
Chris Ferrel - Principal / Brand Management
Rob VanGorden - Principal / Brand Management & Strategy
Dale Hruby - Principal / Brand Media
Trent Walters - Principal / Digital & Tech
Nikki Wilson - Principal / Public Relations
Eugene Lee - Principal / Intelligence
Liz Lyons - Principal / Project Management & Production

Who's Investing in The Richards Group?

The Richards Group has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has The Richards Group Seen Recently?

Hire0
Exits0

Over the past 12 months (mid-2023 to mid-2024), The Richards Group has maintained stability within its core C-suite leadership, with no major high-profile executive hires or departures publicly announced. The agency continues its focus on team development and strategic growth following earlier leadership transitions. Key strategic appointments, such as Nikki Wilson becoming Principal and Head of PR, occurred slightly prior to this 12-month window, in early 2023.

What Technology (Tech Stack) Is Used byThe Richards Group?

Discover the tools The Richards Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Richards Group Email Formats and Examples

The Richards Group commonly uses standard corporate email address formats. The most probable patterns include the employee's first name initial followed by their last name, or first name separated from the last name by a period, all preceding '@richards.com'.

[first_initial][last]@richards.com, [first].[last]@richards.com

Format

jdoe@richards.com, jane.doe@richards.com

Example

85%

Success rate

What's the Latest News About The Richards Group?

Dallas Morning News • March 25, 2024

The Richards Group lands Dave & Buster’s creative account after review

Dallas-based advertising agency The Richards Group has won the creative agency of record business for restaurant and entertainment chain Dave & Buster's. This marks a significant new client acquisition as the agency continues its rebuilding and growth efforts....more

Adweek • March 25, 2024

Dave & Buster’s Names Richards Group Creative AOR

Following a competitive review, Dave & Buster's has selected The Richards Group as its creative agency of record. This win signifies continued positive momentum and a key partnership for the Dallas-based independent agency....more

The Richards Group News • October 2, 2023

The Richards Group Partners with Make-A-Wish North Texas

The Richards Group announced a pro bono partnership with Make-A-Wish North Texas, aiming to elevate the non-profit's storytelling and outreach efforts to grant more wishes for children with critical illnesses in the region....more

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