The RealReal
The RealReal's Overview
The RealReal is the world's largest and most trusted online marketplace for authenticated luxury resale. With a mission to extend the life of luxury goods and promote sustainable fashion, The RealReal offers a curated selection of pre-owned designer clothing, fine jewelry, watches, fine art, and home decor. The company employs a rigorous, multi-point authentication process led by a team of experts, ensuring every item sold is genuine. Through its e-commerce platform and network of retail stores and luxury consignment offices, The RealReal provides a seamless experience for both consignors looking to sell their valuable items and buyers seeking authenticated luxury at a compelling value. It champions the circular economy, making luxury accessible and sustainable.
Where is The RealReal's Headquarters?
HQ Function
Serves as the central hub for corporate operations, strategic decision-making, technology development, and marketing efforts that drive the global luxury resale platform.
Notable Features:
Located in a modern office building in the North Waterfront district, offering proximity to other tech companies and amenities. The space is designed to reflect the company's brand, balancing luxury aesthetics with a dynamic, tech-forward environment.
Work Culture:
The RealReal's HQ fosters a fast-paced, innovative, and collaborative work environment. Employees are passionate about luxury, sustainability, and technology, contributing to a culture that values creativity, expertise, and a commitment to transforming the fashion industry.
HQ Significance:
The San Francisco headquarters is significant as it places The RealReal at the heart of the tech industry, enabling it to attract top talent in engineering, data science, and product development crucial for its online marketplace. It also underscores its identity as a technology-driven luxury company.
Values Reflected in HQ: The HQ reflects values of innovation (tech-focused environment), sophistication (luxury brand), sustainability (core to business model), and collaboration (dynamic workspaces).
Location:
While The RealReal's primary operations, including its e-commerce centers and physical retail/consignment offices, are concentrated in the United States, its online platform serves a global audience of buyers. The company ships to numerous countries worldwide, making authenticated luxury accessible internationally. Its sourcing of consignments is also increasingly global, although physical intake points are predominantly US-based. The technology, marketing, and customer service operations support this international reach, enabling transactions and engagement with a diverse customer base across continents.
Street Address:
55 Francisco Street, Suite 450
City:
San Francisco
State/Province:
CA
Country:
USA
The RealReal's Global Presence
Secaucus, NJ, USA
Address: 300 Lighting Way, Secaucus, NJ 07094, USA (Example e-commerce center)
Supports East Coast operations and logistics, ensuring timely fulfillment of orders and processing of consignments from a key luxury market region.
New York, NY, USA
Address: 80 Wooster St, New York, NY 10012, USA (SoHo Flagship Store & LCO)
Serves the high-density luxury market of New York City, providing convenient access for consignors and a premium retail experience for buyers in a major fashion capital, enhancing brand presence.
Los Angeles, CA, USA
Address: 8500 Melrose Avenue, West Hollywood, CA 90069, USA (Melrose Retail Store)
Caters to the affluent Los Angeles market, a key center for luxury fashion and lifestyle, enhancing brand visibility and customer engagement on the West Coast.
Phoenix, AZ, USA
Address: Undisclosed specific address for e-commerce center, located in Phoenix, Arizona metro area.
Supports Southwest and West Coast logistics and operations, enhancing fulfillment capacity and speed, and diversifying operational footprint.
Buying Intent Signals for The RealReal
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of The RealReal
As of April 2025, The RealReal' leadership includes:
Investors of The RealReal
The RealReal has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months (approx. June 2023 - June 2024), The RealReal has made key strategic appointments to its executive team, notably bringing in a new Chief Financial Officer and a new Chief Marketing Officer to help steer the company's growth and financial strategy. These changes reflect a period of leadership transition and focus on strengthening core business functions.
Departures
New Appointments:
Technology (Tech Stack) used by The RealReal
Discover the tools The RealReal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The RealReal Email Formats and Examples
The RealReal commonly utilizes the email format [first].[last]@therealreal.com for its employees. While other formats might exist within the organization, this structure is widely observed for professional communication. For example, an employee named Jane Doe would likely have an email address such as jane.doe@therealreal.com.
[first].[last]@therealreal.com
Format
jane.doe@therealreal.com
Example
85%
Success rate
News and media
Retail Dive • May 7, 2024
The RealReal narrows losses as active buyers dip
The RealReal reported Q1 2024 earnings showing a decrease in net loss compared to the previous year, despite a slight dip in gross merchandise value (GMV) and active buyers. The company highlighted progress in its consignment strategy and cost optimization efforts....more
PR Newswire • February 29, 2024
The RealReal Appoints Ajay Gopal as Chief Financial Officer
The RealReal announced the appointment of Ajay Gopal as its new Chief Financial Officer, effective March 25, 2024. Gopal brings extensive experience from companies like Outside Interactive, Inc., Good Eggs, StubHub, and eBay....more
PR Newswire • February 20, 2024
The RealReal Appoints Orr Shakked as Chief Marketing Officer
The RealReal announced Orr Shakked as its new Chief Marketing Officer, effective February 20, 2024. Shakked previously held marketing leadership roles at Poshmark and TripAdvisor....more
Business of Fashion • November 9, 2023
The RealReal Narrows Losses, But Challenges Remain
The RealReal reported its third-quarter 2023 results, showing progress in its path to profitability with narrowing losses. However, the company still faces challenges in boosting active buyer growth and gross merchandise value in a competitive resale market....more
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