What Does Purple Carrot Do?

Total employees105
HeadquartersNeedham
Founded2014

The Purple Carrot is a subscription-based meal kit company dedicated to making plant-based eating easy, accessible, and delicious. Founded in 2014 by Andy Levitt, the company delivers pre-portioned ingredients and globally-inspired vegan recipes directly to customers' homes across the United States. Their offerings cater to various dietary needs and cooking preferences, aiming to help people incorporate more plant-centric meals into their lifestyles. In 2019, The Purple Carrot was acquired by Oisix ra daichi Inc., a prominent Japanese organic food delivery company, to further expand its reach and mission.

Where Is Purple Carrot's Headquarters?

Purple Carrot officePurple Carrot officePurple Carrot officePurple Carrot office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main administrative hub, overseeing operations, marketing, culinary development, and customer engagement for The Purple Carrot in the U.S.

Notable Features:

Likely a modern office environment fostering collaboration, potentially including a test kitchen for recipe innovation and content creation, reflecting its focus on food and wellness.

Work Culture:

A mission-driven culture focused on health, sustainability, and the promotion of plant-based diets. The environment is likely dynamic, innovative, and collaborative, reflecting its startup origins within the food-tech industry.

HQ Significance:

The headquarters is central to strategic decision-making, brand management, and product development, driving The Purple Carrot's growth in the competitive meal kit market.

Values Reflected in HQ: The headquarters' operations and environment likely reflect The Purple Carrot's core values of health consciousness, environmental sustainability, culinary creativity, and customer-centricity.

Location:

The Purple Carrot primarily operates within the United States. Its acquisition in 2019 by Oisix ra daichi Inc., a leading Japanese company specializing in organic food delivery, provides a significant international dimension. This relationship supports The Purple Carrot with global insights and resources, and potentially paves the way for future international expansion of its plant-based meal solutions, leveraging Oisix's established presence in other markets.

Street Address:

200 Highland Ave

City:

Needham

State/Province:

Massachusetts

Country:

United States

Where Else Does Purple Carrot Operate Around the World?

No additional office locations available.

Buying Intent Signals for Purple Carrot

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Purple Carrot? Meet the Executive Team

As of April 2025, Purple Carrot' leadership includes:

Rishi Bhatia - Chief Executive Officer
Kevin Hanley - Chief Financial Officer
Andrea Tarte - Chief Marketing Officer

Who's Investing in Purple Carrot?

Purple Carrot has been backed by several prominent investors over the years, including:

Oisix ra daichi Inc. (Parent Company)

What Leadership Changes Has Purple Carrot Seen Recently?

Hire1
Exits0

The Purple Carrot strengthened its executive team with a key marketing appointment in early 2024. No major executive departures have been publicly announced in the last 12 months.

New Appointments:

Andrea Tarte, Andrea Tarte joined The Purple Carrot as Chief Marketing Officer, bringing extensive experience to lead the company's marketing efforts and drive growth.

What Technology (Tech Stack) Is Used byPurple Carrot?

Discover the tools Purple Carrot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Purple Carrot Email Formats and Examples

The Purple Carrot likely utilizes standard corporate email address formats. Common patterns include combinations of first name, last name, and initial. For example, '[first].[last]@thepurplecarrot.com' or '[first_initial][last]@thepurplecarrot.com' are frequently used by companies of similar size and structure.

[first].[last]@thepurplecarrot.com

Format

jane.doe@thepurplecarrot.com

Example

70%

Success rate

What's the Latest News About Purple Carrot?

Green Queen Media • May 14, 2024

Purple Carrot Contributes to Oisix ra daichi's Record Sales in FY2023

Oisix ra daichi Inc., parent company of The Purple Carrot, reported record sales for its fiscal year 2023, highlighting the U.S. business, including The Purple Carrot, for its strong growth and contribution to the overall positive financial results....more

Forbes Advisor • May 1, 2024

The Purple Carrot Featured in Forbes Advisor's Best Vegan Meal Delivery Services of May 2024

The Purple Carrot was recognized by Forbes Advisor as one of the leading vegan meal delivery services in May 2024. The company was praised for its diverse, flavorful plant-based recipes and high-quality ingredients, appealing to both vegans and those looking to eat more plant-based meals....more

TechCrunch • May 8, 2019

Plant-based meal kit The Purple Carrot gets acquired by Japanese online grocer Oisix

The Purple Carrot, a U.S.-based plant-based meal kit company, announced its acquisition by Oisix ra daichi Inc., a major Japanese organic food delivery service. The deal was valued at $12.8 million upfront with potential for an additional $17.2 million based on performance milestones....more

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