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The Purple Carrot is a subscription-based meal kit company dedicated to making plant-based eating easy, accessible, and delicious. Founded in 2014 by Andy Levitt, the company delivers pre-portioned ingredients and globally-inspired vegan recipes directly to customers' homes across the United States. Their offerings cater to various dietary needs and cooking preferences, aiming to help people incorporate more plant-centric meals into their lifestyles. In 2019, The Purple Carrot was acquired by Oisix ra daichi Inc., a prominent Japanese organic food delivery company, to further expand its reach and mission.
Serves as the main administrative hub, overseeing operations, marketing, culinary development, and customer engagement for The Purple Carrot in the U.S.
Likely a modern office environment fostering collaboration, potentially including a test kitchen for recipe innovation and content creation, reflecting its focus on food and wellness.
A mission-driven culture focused on health, sustainability, and the promotion of plant-based diets. The environment is likely dynamic, innovative, and collaborative, reflecting its startup origins within the food-tech industry.
The headquarters is central to strategic decision-making, brand management, and product development, driving The Purple Carrot's growth in the competitive meal kit market.
The Purple Carrot primarily operates within the United States. Its acquisition in 2019 by Oisix ra daichi Inc., a leading Japanese company specializing in organic food delivery, provides a significant international dimension. This relationship supports The Purple Carrot with global insights and resources, and potentially paves the way for future international expansion of its plant-based meal solutions, leveraging Oisix's established presence in other markets.
200 Highland Ave
Needham
Massachusetts
United States
No additional office locations available.
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As of April 2025, Purple Carrot' leadership includes:
Purple Carrot has been backed by several prominent investors over the years, including:
The Purple Carrot strengthened its executive team with a key marketing appointment in early 2024. No major executive departures have been publicly announced in the last 12 months.
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The Purple Carrot likely utilizes standard corporate email address formats. Common patterns include combinations of first name, last name, and initial. For example, '[first].[last]@thepurplecarrot.com' or '[first_initial][last]@thepurplecarrot.com' are frequently used by companies of similar size and structure.
[first].[last]@thepurplecarrot.com
Format
jane.doe@thepurplecarrot.com
Example
70%
Success rate
Green Queen Media • May 14, 2024
Oisix ra daichi Inc., parent company of The Purple Carrot, reported record sales for its fiscal year 2023, highlighting the U.S. business, including The Purple Carrot, for its strong growth and contribution to the overall positive financial results....more
Forbes Advisor • May 1, 2024
The Purple Carrot was recognized by Forbes Advisor as one of the leading vegan meal delivery services in May 2024. The company was praised for its diverse, flavorful plant-based recipes and high-quality ingredients, appealing to both vegans and those looking to eat more plant-based meals....more
TechCrunch • May 8, 2019
The Purple Carrot, a U.S.-based plant-based meal kit company, announced its acquisition by Oisix ra daichi Inc., a major Japanese organic food delivery service. The deal was valued at $12.8 million upfront with potential for an additional $17.2 million based on performance milestones....more
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