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The Orchard is a pioneering music, film, and video distribution company and a subsidiary of Sony Music Entertainment. Founded in 1997, it provides comprehensive artist and label services, including digital and physical distribution, marketing, sync licensing, video monetization, and data analytics. The Orchard empowers independent artists and labels worldwide, offering them tools and expertise to navigate the evolving music landscape and reach global audiences.
Serves as the global operational hub, overseeing worldwide distribution, artist and label services, technology development, and corporate functions.
Located in a vibrant part of New York City, known for its cultural and musical heritage. The office space is designed to foster collaboration and creativity.
A dynamic and innovative environment, reflecting its roots in independent music and its position at the forefront of digital distribution. Emphasis on passion for music, artist advocacy, and technological advancement.
Strategically positioned in a major global music industry center, facilitating close relationships with partners, artists, and industry stakeholders.
The Orchard operates in over 45 markets worldwide, providing global digital and physical distribution, localized marketing and promotion, performance rights collection, and comprehensive artist and label services. Their extensive network ensures artists and labels can reach audiences across diverse international territories and platforms, with dedicated teams offering local market expertise.
23 East 4th Street
New York
New York
USA
Address: Bonhill Street, London (General area, specific address may vary or not be publicly listed for all offices)
To serve the vibrant UK and European music markets, manage local repertoire, and provide on-the-ground support for regional partners.
Address: Music Row area, Nashville (General area)
To cater to the specific needs of the Nashville music scene and its associated genres, leveraging local industry connections.
Address: Sydney, NSW (General area)
To support artists and labels in the Australasian region and expand The Orchard's presence in the Asia-Pacific music market.
Address: Berlin (General area)
To provide localized support and services for artists and labels in the DACH region, fostering growth and market penetration.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, The Orchard' leadership includes:
The Orchard has been backed by several prominent investors over the years, including:
The Orchard has made strategic appointments in the last year to bolster its leadership in key international markets and enhance its service offerings. No major high-level global executive departures have been publicly announced.
Discover the tools The Orchard uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Orchard primarily utilizes email formats such as [first].[last]@theorchard.com and [first_initial][last]@theorchard.com for its employees. These are common conventions within the company.
[first].[last]@theorchard.com, [f][last]@theorchard.com
Format
jane.doe@theorchard.com
Example
85%
Success rate
Music Business Worldwide • February 28, 2024
The Orchard partnered with financial wellness platform Jungle to offer resources aimed at improving financial literacy among independent artists, covering topics like budgeting, taxes, and royalties....more
Music Business Worldwide • February 14, 2024
Sony Music's financial report for calendar Q4 2023 (fiscal Q3) highlighted strong revenue growth, with The Orchard's performance in music distribution and services for independent artists and labels being a significant contributor....more
Billboard • July 12, 2023
The Orchard appointed Liz Cimarelli as its new Managing Director for Australia and New Zealand, reinforcing its commitment to the region and enhancing support for local artists and labels....more
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