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The O Group is a New York-based, award-winning branding and design agency specializing in luxury, lifestyle, and corporate brands. Founded in 1986, they partner with clients to create compelling brand strategies, visual identities, packaging, digital experiences, and marketing communications, focusing on delivering impactful and sophisticated solutions.
Serves as the primary hub for all agency operations, including client strategy sessions, creative development, design execution, and business management.
A creatively designed studio space in Manhattan's Flatiron District, fostering collaboration and innovative thinking, equipped with modern design tools and meeting areas.
A dynamic, collaborative, and creative environment where team members are passionate about design and brand strategy. The culture emphasizes partnership with clients and delivering high-impact results, fostering a boutique agency feel with big-brand expertise.
Its New York City location places The O Group at the epicenter of global business, fashion, and luxury markets, providing direct access to a diverse client base and top-tier creative talent.
While headquartered in New York City, The O Group serves a diverse clientele that includes international brands and projects across various sectors. Their global reach is achieved through strategic execution for brands with worldwide distribution and by working with international clients, supported by digital collaboration tools and a global market understanding. They do not maintain physical branch offices in other countries but operate with a global mindset.
20 West 22nd Street, Suite 1201
New York
NY
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, The O Group' leadership includes:
The O Group has been backed by several prominent investors over the years, including:
Publicly available information on specific executive team hires or exits for The O Group in the last 12 months is limited. As a privately held boutique agency, such internal staffing announcements are not always widely publicized through major news channels. Key leadership roles appear consistent based on available public profiles.
Discover the tools The O Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The O Group most commonly uses the email format where the employee's first name is followed by '@theo-group.com'. This pattern (firstname@domain.com) is frequently observed for companies of its profile.
[first]@theo-group.com
Format
jane@theo-group.com
Example
90%
Success rate
theo-group.com • May 2, 2024
The O Group announced it has been honored with three awards in the 2024 Indigo Design Awards. The agency received accolades for its work in branding for Oศาสตร์ (O-Sart), packaging design for Reserveage, and integrated graphic design for The O Group's own holiday gift project....more
theo-group.com • December 7, 2023
The O Group celebrated multiple wins at the 2023 GDUSA American Graphic Design Awards, receiving recognition for their exceptional work in various categories including branding for Hain Celestial and Verdure, packaging for Reserveage, and web design for their own agency website....more
GDUSA (Graphic Design USA) • October 19, 2023
The O Group partnered with Hain Celestial to rebrand its Live Clean line of personal care products. The redesign aimed to modernize the brand's visual identity, improve shelf appeal, and communicate its eco-conscious values more effectively to consumers....more
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