HQ Function

Served as the global headquarters for The NPD Group, overseeing worldwide market research operations, data analytics, product development, client engagement strategies, and corporate functions before its merger into Circana.

Notable Features:

A modern corporate office environment designed to support a data-intensive business, fostering collaboration among analysts, client service teams, and technology specialists. Emphasis on facilities for data processing and secure information handling.

Work Culture:

Characterized by a data-driven, analytical, and client-focused environment. The culture valued expertise in specific industries, collaborative problem-solving, and the delivery of actionable market insights to a diverse client base.

HQ Significance:

This location was the nerve center for NPD's global operations for many years, playing a crucial role in establishing the company as a trusted authority in market intelligence and consumer trends across numerous sectors worldwide.

Values Reflected in HQ: The headquarters embodied NPD's commitment to data accuracy, deep industry expertise, innovation in research methodologies, and strong, lasting partnerships with its clients.

Location:

Prior to becoming part of Circana, The NPD Group had a significant global presence, operating offices and providing services in the Americas (North and Latin America), Europe (including UK, France, Germany, Italy, Spain, Netherlands), and Asia Pacific (including Japan, China, South Korea, Australia). They supported global clients with consistent methodologies and local expertise across numerous industries, tracking consumer purchases and trends worldwide.

Street Address:

900 West Shore Road

City:

Port Washington

State/Province:

New York

Country:

USA