NotCo
NotCo's Overview
NotCo is a pioneering food technology company that leverages a proprietary artificial intelligence platform, named Giuseppe, to create plant-based alternatives to animal-based food products. Their mission is to reinvent the food industry by developing sustainable, delicious, and accessible plant-based options that replicate the taste, texture, and nutritional value of their animal counterparts. By analyzing molecular structures, NotCo aims to reduce reliance on animal agriculture and contribute to a more sustainable food system, making a positive impact on the planet.
Where is NotCo's Headquarters?
HQ Function
Serves as the central hub for NotCo's global operations, foundational research and development using its AI platform Giuseppe, and strategic decision-making.
Notable Features:
Features advanced R&D labs dedicated to food science and AI-driven product development. The environment is designed to foster collaboration and innovation among its scientists, chefs, and engineers.
Work Culture:
Characterized by a dynamic, mission-driven, and innovative atmosphere typical of a disruptive tech startup. There's a strong emphasis on sustainability, scientific rigor, collaboration, and agile problem-solving to reinvent the food system.
HQ Significance:
The birthplace of NotCo's revolutionary AI technology, Giuseppe, and the heart of its mission to create a more sustainable and ethical food system globally. It represents the company's roots in Latin American innovation.
Values Reflected in HQ: The headquarters embodies NotCo's core values of innovation (through its R&D focus), sustainability (mission-driven work), and a pioneering spirit to challenge and change the traditional food industry.
Location:
NotCo supports its mission to transform the food industry globally through a network of offices, R&D facilities, and manufacturing partnerships. Key functions supported internationally include advanced AI-driven research and development, localized product development, manufacturing and supply chain management across multiple countries, and targeted sales and marketing strategies tailored to regional consumer preferences. NotCo products are available in countries including the United States, Canada, Brazil, Argentina, Chile, Mexico, Colombia, Peru, Ecuador, Paraguay, Bolivia, Uruguay and Australia, with ongoing expansion into new international markets.
Street Address:
Av. Vitacura 2939, Oficina 501, Las Condes
City:
Santiago
State/Province:
Región Metropolitana
Country:
Chile
NotCo's Global Presence
New York, New York, USA
Address: General presence in New York, NY; specific public street address for a central office varies.
Driving growth and adoption of NotCo products across North America, managing relationships with major retailers and food service partners, and leading marketing efforts for the region.
São Paulo, Brazil
Address: General presence in São Paulo; specific public street address for a central office varies.
Catering to the strong consumer demand for plant-based foods in Brazil, adapting products to local tastes, and managing logistics within this significant South American market.
San Francisco, California, USA
Address: General presence in San Francisco Bay Area; specific public street address for a central office varies.
Focuses on R&D, particularly AI development and food science innovation, tapping into the rich tech talent pool and innovation culture of Silicon Valley to enhance Giuseppe's capabilities.
Buying Intent Signals for NotCo
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of NotCo
As of April 2025, NotCo' leadership includes:
Investors of NotCo
NotCo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
NotCo has bolstered its marketing leadership over the past year with strategic appointments, including a new Global CMO and a U.S. CMO, to accelerate brand growth and market expansion. No major executive departures have been widely publicized in the same period.
New Appointments:
Technology (Tech Stack) used by NotCo
Discover the tools NotCo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NotCo Email Formats and Examples
NotCo commonly uses the [first_name].[last_name]@notco.com email format for its employees. This is a standard professional email structure. While other formats might exist internally for specific roles or legacy systems, this pattern is the most widely recognized for external communications.
[first].[last]@notco.com
Format
matias.muchnick@notco.com
Example
85%
Success rate
News and media
fooddive.com • March 7, 2024
NotCo cuts 6% of its global workforce amid restructuring
AI-powered food tech company NotCo reduced its global workforce by approximately 6%, impacting around 30 employees. The company stated this move is part of a restructuring effort to focus on achieving profitability and ensuring sustainable long-term growth....more
vegconomist.com • February 20, 2024
NotCo Appoints Former MAC Cosmetics Exec Aida Moudachirou-Rebois as US CMO
NotCo has named Aida Moudachirou-Rebois as its new U.S. Chief Marketing Officer. Previously the Global Chief Marketing Officer at MAC Cosmetics, Moudachirou-Rebois is expected to lead NotCo's marketing strategies and brand expansion in the United States....more
forbes.com • October 26, 2023
NotCo Expands Its NotMilk Line With New Chocolate Flavor In The U.S.
The Not Company (NotCo) announced the launch of NotMilk Chocolate in the U.S. market, further expanding its popular plant-based milk portfolio. This new addition aims to cater to growing consumer demand for flavored dairy-free alternatives....more
foodbev.com • April 26, 2023
NotCo names Fernando Machado as CMO
The Not Company (NotCo) has appointed Fernando Machado as its new chief marketing officer (CMO). Machado, known for his award-winning campaigns at Restaurant Brands International (Burger King, Popeyes) and Activision Blizzard, joined NotCo to lead its global marketing efforts....more
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