What Does The New Primal Do?

Total employees45
HeadquartersNorth Charleston
Founded2012

The New Primal is a pioneering food company dedicated to producing high-quality, minimally processed meat snacks, marinades, and seasonings. They focus on using responsibly sourced ingredients like grass-fed beef and free-range poultry, catering to health-conscious consumers, including those following Paleo, Keto, and Whole30 lifestyles. Their mission is to make healthy eating easy and delicious with convenient, nutrient-dense options that don't compromise on flavor or quality. The brand has gained significant traction for its commitment to transparency and 'good for you' ingredients.

Where Is The New Primal's Headquarters?

The New Primal officeThe New Primal officeThe New Primal officeThe New Primal office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for product innovation and development, brand marketing, sales strategy, supply chain management, and corporate administration.

Notable Features:

Likely a modern office space combined with facilities conducive to a food company, possibly including test kitchens for recipe development and quality control, reflecting their hands-on approach to product creation.

Work Culture:

The work culture at The New Primal is expected to be dynamic, collaborative, and mission-driven, with a strong emphasis on health, wellness, and sustainability. Employees likely share a passion for quality food and an active lifestyle.

HQ Significance:

Locating in North Charleston provides The New Primal with access to a supportive business environment, logistical advantages for distribution, and a talent pool interested in the growing natural foods sector.

Values Reflected in HQ: The headquarters likely embodies the company's values of transparency, quality, and innovation, potentially featuring an open-plan design to foster collaboration and a focus on employee well-being.

Location:

The New Primal's primary market is the United States, where its products are widely available in national retail chains, natural food stores, and online platforms. While their core operational focus is domestic, they may engage in limited international distribution to select markets, primarily through online channels or specialized distributors catering to health-conscious consumers.

Street Address:

4500 Leeds Ave Suite 200

City:

North Charleston

State/Province:

SC

Country:

USA

Where Else Does The New Primal Operate Around the World?

No additional office locations available.

Buying Intent Signals for The New Primal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The New Primal? Meet the Executive Team

As of April 2025, The New Primal' leadership includes:

Jason Burke - Founder & Chief Executive Officer
Kevin M Phelan - Chief Financial Officer
Scott Renger - Chief Operating Officer
Meghan Tarmey - Vice President of Marketing

Who's Investing in The New Primal?

The New Primal has been backed by several prominent investors over the years, including:

CAVU Venture Partners
Encore Consumer Capital

What Leadership Changes Has The New Primal Seen Recently?

Hire0
Exits0

The New Primal has seen some strategic leadership appointments over the past year or so, aimed at bolstering its growth and operational expertise. Specific recent changes in the last 12 months are not always broadly publicized for private companies unless part of major announcements.

What Technology (Tech Stack) Is Used byThe New Primal?

Discover the tools The New Primal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The New Primal Email Formats and Examples

The New Primal likely utilizes common professional email formats. Based on typical company structures and available information, the most probable formats include first name or first initial and last name.

first.last@thenewprimal.com or first@thenewprimal.com

Format

jason.burke@thenewprimal.com

Example

80%

Success rate

What's the Latest News About The New Primal?

Perishable News • May 11, 2023

The New Primal Introduces Zero Sugar Meat Sticks

The New Primal expanded its product line with the launch of new Zero Sugar Meat Sticks, available in three flavors: Original Recipe Beef, Spicy Recipe Beef, and Original Recipe Turkey. These products cater to consumers seeking sugar-free, high-protein snack options....more

PR Newswire • May 10, 2023

The New Primal Honored for Its Workplace Culture by Inc. Magazine's Best Workplaces for 2023

The New Primal was named to Inc. magazine's annual Best Workplaces list, recognized for creating an exceptional workplace and company culture. This award highlights their commitment to employee engagement and satisfaction....more

NOSH • June 14, 2022

The New Primal Beefs Up Leadership Team With CPG Veterans

The New Primal announced new additions to its leadership team, including Scott Renger as Chief Operating Officer and Kevin Phelan as Chief Financial Officer, to support its continued growth and expansion in the CPG market....more

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