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The New Primal is a pioneering food company dedicated to producing high-quality, minimally processed meat snacks, marinades, and seasonings. They focus on using responsibly sourced ingredients like grass-fed beef and free-range poultry, catering to health-conscious consumers, including those following Paleo, Keto, and Whole30 lifestyles. Their mission is to make healthy eating easy and delicious with convenient, nutrient-dense options that don't compromise on flavor or quality. The brand has gained significant traction for its commitment to transparency and 'good for you' ingredients.
The headquarters serves as the central hub for product innovation and development, brand marketing, sales strategy, supply chain management, and corporate administration.
Likely a modern office space combined with facilities conducive to a food company, possibly including test kitchens for recipe development and quality control, reflecting their hands-on approach to product creation.
The work culture at The New Primal is expected to be dynamic, collaborative, and mission-driven, with a strong emphasis on health, wellness, and sustainability. Employees likely share a passion for quality food and an active lifestyle.
Locating in North Charleston provides The New Primal with access to a supportive business environment, logistical advantages for distribution, and a talent pool interested in the growing natural foods sector.
The New Primal's primary market is the United States, where its products are widely available in national retail chains, natural food stores, and online platforms. While their core operational focus is domestic, they may engage in limited international distribution to select markets, primarily through online channels or specialized distributors catering to health-conscious consumers.
4500 Leeds Ave Suite 200
North Charleston
SC
USA
No additional office locations available.
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As of April 2025, The New Primal' leadership includes:
The New Primal has been backed by several prominent investors over the years, including:
The New Primal has seen some strategic leadership appointments over the past year or so, aimed at bolstering its growth and operational expertise. Specific recent changes in the last 12 months are not always broadly publicized for private companies unless part of major announcements.
Discover the tools The New Primal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The New Primal likely utilizes common professional email formats. Based on typical company structures and available information, the most probable formats include first name or first initial and last name.
first.last@thenewprimal.com or first@thenewprimal.com
Format
jason.burke@thenewprimal.com
Example
80%
Success rate
Perishable News • May 11, 2023
The New Primal expanded its product line with the launch of new Zero Sugar Meat Sticks, available in three flavors: Original Recipe Beef, Spicy Recipe Beef, and Original Recipe Turkey. These products cater to consumers seeking sugar-free, high-protein snack options....more
PR Newswire • May 10, 2023
The New Primal was named to Inc. magazine's annual Best Workplaces list, recognized for creating an exceptional workplace and company culture. This award highlights their commitment to employee engagement and satisfaction....more
NOSH • June 14, 2022
The New Primal announced new additions to its leadership team, including Scott Renger as Chief Operating Officer and Kevin Phelan as Chief Financial Officer, to support its continued growth and expansion in the CPG market....more
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