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Natori's Overview

Total employees108
HeadquartersNew York
Founded1977

The Natori Company, founded by Josie Natori in 1977, is a celebrated American fashion brand specializing in high-end women's lingerie, sleepwear, loungewear, ready-to-wear apparel, and more recently, home goods and fragrances. Known for its distinctive 'East-meets-West' design philosophy, Natori seamlessly blends the sensuality and artistry of Asian aesthetics with the comfort and functionality desired by the modern Western woman. The brand emphasizes intricate details, luxurious fabrics, and a sophisticated sense of style, offering products that empower women to feel beautiful and comfortable in their own skin. From its iconic caftans and robes to its meticulously crafted bras and elegant dresses, Natori has established itself as a symbol of affordable luxury and timeless design in the fashion industry.

Where is Natori's Headquarters?

Natori officeNatori officeNatori officeNatori office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for design, product development, merchandising, marketing, sales, and corporate operations, driving the brand's global strategy.

Notable Features:

Features modern office spaces, design studios, and showrooms that reflect the brand's elegant and artistic East-meets-West aesthetic. Likely includes areas for collection presentations and buyer meetings.

Work Culture:

A creative, collaborative, and dynamic environment characteristic of the fashion industry. The culture is likely influenced by Josie Natori's entrepreneurial spirit and emphasis on quality, artistry, and a family-like atmosphere with a strong sense of heritage.

HQ Significance:

The New York City headquarters is strategically important, placing Natori at the epicenter of the global fashion industry, facilitating access to talent, trends, media, and key retail partners.

Values Reflected in HQ: The headquarters likely reflects Natori's core values of artistry, luxury, quality craftsmanship, entrepreneurial spirit, and the fusion of cultural influences in its interior design and operational flow.

Location:

The Natori Company supports its global operations through its New York headquarters, design influences from its Paris studio, and significant manufacturing and operational facilities in the Philippines. Its products are sold internationally in major department stores (such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale's), specialty boutiques, and through its own e-commerce website, reaching customers across North America, Europe, Asia, and other regions. The brand's global presence is built on a strategy of providing luxury and comfort with a unique East-meets-West aesthetic to a worldwide clientele.

Street Address:

102 Madison Avenue, Floor 5

City:

New York

State/Province:

NY

Country:

USA

Natori's Global Presence

Manila, National Capital Region, Philippines

Address: Natori's manufacturing facilities are primarily based in the Philippines; specific public addresses for these operational offices are not detailed.

Key to Natori's production capabilities, ethical manufacturing practices, and supply chain management for its global distribution. Reflects Josie Natori's Filipino heritage and commitment to the region.

Paris, France

Address: Specific address not publicly listed; functions primarily as a design studio and possibly a showroom.

Enhances Natori's global design perspective, drawing from Parisian fashion influences, and supports its presence in the European luxury market.

Buying Intent Signals for Natori

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Natori

As of April 2025, Natori' leadership includes:

Josie Natori - Founder & Chief Executive Officer (CEO)
Kenneth Natori - President
Heidi Maund - Executive Vice President, Sales & Merchandising
Yvonne French - Senior Vice President, Marketing & Ecommerce

Investors of Natori

Natori has been backed by several prominent investors over the years, including:

Privately Held / Family Owned

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and recent news searches (as of May 2024), there have been no major C-suite or high-profile executive hires or departures announced for The Natori Company in the last 12 months. The leadership team appears stable.

Technology (Tech Stack) used by Natori

Discover the tools Natori uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Natori Email Formats and Examples

The Natori Company likely uses common corporate email formats for its employees. While specific internal patterns are not publicly disclosed, standard structures involving first name, last name, and initials are typical for companies of this nature. The most common formats usually include [firstinitial][last]@natori.com or [first].[last]@natori.com.

[firstinitial][last]@natori.com

Format

jnatori@natori.com

Example

75%

Success rate

News and media

FashionNetwork.comMay 11, 2023

The Natori Company President Kenneth Natori on Brand’s Diversification Strategy and Future Outlook

Kenneth Natori, President of The Natori Company, discusses the brand's ongoing diversification into new product categories beyond lingerie, its approach to reaching new consumer demographics, and the company's strategy for sustained growth in the evolving retail landscape....more

ForbesDecember 5, 2023

The Natori Company: Josie Natori On Building A Global Lifestyle Brand And Why Retirement Is Not An Option

An interview with founder Josie Natori discussing the longevity and evolution of The Natori Company, her business philosophy, the brand's expansion into a full lifestyle offering, and her continued passion for the business after nearly five decades....more

The Lingerie JournalFebruary 15, 2023

The Natori Company Unveils Fall 2023 Lingerie and Sleepwear Collections

The Natori Company presented its Fall 2023 collections, showcasing new designs in lingerie, sleepwear, and loungewear. The collections continue to embody the brand's signature East-meets-West aesthetic, featuring luxurious fabrics, intricate details, and new silhouettes for the upcoming season....more

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