The Natori Company, founded by Josie Natori in 1977, is a celebrated American fashion brand specializing in high-end women's lingerie, sleepwear, loungewear, ready-to-wear apparel, and more recently, home goods and fragrances. Known for its distinctive 'East-meets-West' design philosophy, Natori seamlessly blends the sensuality and artistry of Asian aesthetics with the comfort and functionality desired by the modern Western woman. The brand emphasizes intricate details, luxurious fabrics, and a sophisticated sense of style, offering products that empower women to feel beautiful and comfortable in their own skin. From its iconic caftans and robes to its meticulously crafted bras and elegant dresses, Natori has established itself as a symbol of affordable luxury and timeless design in the fashion industry.
Serves as the central hub for design, product development, merchandising, marketing, sales, and corporate operations, driving the brand's global strategy.
Features modern office spaces, design studios, and showrooms that reflect the brand's elegant and artistic East-meets-West aesthetic. Likely includes areas for collection presentations and buyer meetings.
A creative, collaborative, and dynamic environment characteristic of the fashion industry. The culture is likely influenced by Josie Natori's entrepreneurial spirit and emphasis on quality, artistry, and a family-like atmosphere with a strong sense of heritage.
The New York City headquarters is strategically important, placing Natori at the epicenter of the global fashion industry, facilitating access to talent, trends, media, and key retail partners.
The Natori Company supports its global operations through its New York headquarters, design influences from its Paris studio, and significant manufacturing and operational facilities in the Philippines. Its products are sold internationally in major department stores (such as Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale's), specialty boutiques, and through its own e-commerce website, reaching customers across North America, Europe, Asia, and other regions. The brand's global presence is built on a strategy of providing luxury and comfort with a unique East-meets-West aesthetic to a worldwide clientele.
102 Madison Avenue, Floor 5
New York
NY
USA
Address: Natori's manufacturing facilities are primarily based in the Philippines; specific public addresses for these operational offices are not detailed.
Key to Natori's production capabilities, ethical manufacturing practices, and supply chain management for its global distribution. Reflects Josie Natori's Filipino heritage and commitment to the region.
Address: Specific address not publicly listed; functions primarily as a design studio and possibly a showroom.
Enhances Natori's global design perspective, drawing from Parisian fashion influences, and supports its presence in the European luxury market.
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As of April 2025, Natori' leadership includes:
Natori has been backed by several prominent investors over the years, including:
Based on publicly available information and recent news searches (as of May 2024), there have been no major C-suite or high-profile executive hires or departures announced for The Natori Company in the last 12 months. The leadership team appears stable.
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The Natori Company likely uses common corporate email formats for its employees. While specific internal patterns are not publicly disclosed, standard structures involving first name, last name, and initials are typical for companies of this nature. The most common formats usually include [firstinitial][last]@natori.com or [first].[last]@natori.com.
[firstinitial][last]@natori.com
Format
jnatori@natori.com
Example
75%
Success rate
FashionNetwork.com • May 11, 2023
Kenneth Natori, President of The Natori Company, discusses the brand's ongoing diversification into new product categories beyond lingerie, its approach to reaching new consumer demographics, and the company's strategy for sustained growth in the evolving retail landscape....more
Forbes • December 5, 2023
An interview with founder Josie Natori discussing the longevity and evolution of The Natori Company, her business philosophy, the brand's expansion into a full lifestyle offering, and her continued passion for the business after nearly five decades....more
The Lingerie Journal • February 15, 2023
The Natori Company presented its Fall 2023 collections, showcasing new designs in lingerie, sleepwear, and loungewear. The collections continue to embody the brand's signature East-meets-West aesthetic, featuring luxurious fabrics, intricate details, and new silhouettes for the upcoming season....more
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