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The Modist
What Does The Modist Do?
The Modist was a pioneering luxury e-commerce platform launched in 2017 by Ghizlan Guenez, dedicated to serving the globally growing modest fashion market. It curated high-end apparel and accessories from over 100 international designer brands, catering to women seeking stylish, contemporary yet modest clothing options. Headquartered in Dubai with a significant presence in London, The Modist aimed to be the definitive global destination for luxury modest style, shipping to over 120 countries. Despite initial success and significant investment from notable backers, the company unfortunately ceased operations in April 2020, citing financial challenges exacerbated by the COVID-19 pandemic.
Where Is The Modist's Headquarters?
HQ Function
Served as the central hub for e-commerce operations, technology development, marketing, curation, logistics coordination, and executive leadership for the global platform.
Notable Features:
Located in Dubai Design District (d3), a purpose-built creative neighborhood fostering innovation in fashion and design. The office likely featured a modern, open-plan design conducive to collaboration.
Work Culture:
The work culture at The Modist was likely dynamic, fast-paced, and entrepreneurial, reflecting its status as a venture-backed startup in the competitive luxury fashion tech space. It probably fostered creativity, diversity, and a passion for modest fashion.
HQ Significance:
The Dubai HQ was significant as it anchored The Modist in a key growth region for luxury and modest fashion, allowing it to understand and serve its core customer base effectively while managing global operations.
Values Reflected in HQ: The choice of d3 likely reflected values of innovation, modernity, global outlook, and a commitment to the design and fashion industry.
Location:
As an e-commerce platform, The Modist had a significant global reach, shipping to over 120 countries. Its operations were supported by teams in Dubai and London, managing global digital marketing, customer service, international logistics, and brand partnerships worldwide. While it didn't have numerous physical offices, its digital storefront and fulfillment capabilities made it a global player in the luxury modest fashion sector before its closure.
Street Address:
Building 7, Dubai Design District (d3)
City:
Dubai
State/Province:
Dubai
Country:
United Arab Emirates
Where Else Does The Modist Operate Around the World?
London, United Kingdom
Address: Specific street address not publicly available; office was located in central London.
To establish a strong presence in a key global fashion capital, manage relationships with European luxury brands, and cater to the European modest fashion consumer base.
Buying Intent Signals for The Modist
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Modist? Meet the Executive Team
As of April 2025, The Modist' leadership includes:
Who's Investing in The Modist?
The Modist has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Modist Seen Recently?
In the 12-18 months prior to its closure in April 2020, The Modist appointed a new Chief Marketing Officer to bolster its growth efforts. The most significant 'executive event' was the unfortunate cessation of operations in April 2020, which led to the departure of the entire executive team and all employees.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byThe Modist?
Discover the tools The Modist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Modist Email Formats and Examples
While The Modist is no longer operational and its email servers are inactive, its email formats likely followed common corporate structures. The formats provided are speculative based on typical patterns for companies of its type and era.
Common formats included `[first_initial][last]@themodist.com` (e.g., jdoe@themodist.com) or `[first].[last]@themodist.com` (e.g., jane.doe@themodist.com).
Format
gguenez@themodist.com (example for Ghizlan Guenez, Founder)
Example
0 (Company is defunct, emails are inactive)%
Success rate
What's the Latest News About The Modist?
Vogue Business • April 2, 2020
The Modist shutters e-commerce
Luxury modest fashion e-tailer The Modist has ceased operations. Founder Ghizlan Guenez confirmed the closure to Vogue Business, citing the 'challenging environment for new businesses' which was 'exacerbated by the Covid-19 crisis.'...more
WWD (Women's Wear Daily) • March 12, 2019
The Modist Gets New Investor Vaultier7
The Modist, the global e-commerce site for luxury modest fashion, secured a new round of funding led by Vaultier7 (V7), a U.K.-based specialist consumer fund. The investment was intended to fuel the company's global expansion, technological advancements, and portfolio growth....more
Business of Fashion • March 8, 2017
The Modist: New E-Commerce Player Takes on Modest Dressing
Ghizlan Guenez launched The Modist, a first-of-its-kind global luxury e-commerce platform dedicated to modest fashion. The platform debuted offering curated selections from over 75 contemporary and luxury designer brands, aiming to tap into the significant and underserved modest fashion market....more
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