highperformr logo

The Mirage's Overview

Total employees948
HeadquartersLas Vegas
Founded

The Mirage is an iconic Polynesian-themed resort and casino located on the Las Vegas Strip in Paradise, Nevada. Opened in 1989 by Steve Wynn, it was a pivotal development that ushered in the era of mega-resorts in Las Vegas. Known for its erupting volcano, lush atrium, and former attractions like Siegfried & Roy's show and their Secret Garden and Dolphin Habitat, The Mirage has been a premier destination for entertainment, gaming, dining, and nightlife. In December 2022, Hard Rock International acquired the operations of The Mirage from MGM Resorts International, with plans to extensively renovate and rebrand the property into Hard Rock Hotel & Casino Las Vegas. The Mirage is scheduled to cease operations on July 17, 2024, to begin this transformation.

Where is The Mirage's Headquarters?

The Mirage officeThe Mirage officeThe Mirage officeThe Mirage office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central operational hub for all resort activities, including hotel lodging, casino gaming, entertainment, dining, and guest services.

Notable Features:

Iconic artificial volcano, expansive tropical atrium, former Siegfried & Roy's Secret Garden and Dolphin Habitat, multiple pools including BARE Pool Lounge, diverse restaurants, and entertainment venues.

Work Culture:

Historically a high-energy, guest-focused environment typical of major Las Vegas resorts, emphasizing customer service, entertainment, and a dynamic work experience. Currently in a transitional phase with the upcoming closure and rebranding.

HQ Significance:

The Mirage was a trailblazer in the Las Vegas resort scene, setting new standards for luxury, theming, and entertainment. Its success heavily influenced subsequent developments on the Strip.

Values Reflected in HQ: Historically reflected values of spectacle, luxury, entertainment, and innovative guest experiences. The upcoming Hard Rock transformation will likely introduce values centered around music, high-energy entertainment, and the Hard Rock brand's signature style.

Location:

As a single resort property, The Mirage's direct global presence is its status as an internationally recognized tourist destination, attracting visitors from around the world to Las Vegas. Its brand has global recognition within the hospitality and entertainment sectors. The current operator, Hard Rock International, has a significant global presence with venues in over 70 countries, including hotels, casinos, Rock Shops®, and cafes, which will extend to the rebranded Las Vegas property.

Street Address:

3400 S Las Vegas Blvd

City:

Las Vegas

State/Province:

Nevada

Country:

USA

The Mirage's Global Presence

Davie, Florida, USA

Address: 5701 Stirling Rd, Davie, FL 33314, USA

Global headquarters overseeing all Hard Rock International operations, including the upcoming transformation of The Mirage.

Buying Intent Signals for The Mirage

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of The Mirage

As of April 2025, The Mirage' leadership includes:

Joe Lupo - President (of the future Hard Rock Hotel & Casino Las Vegas)
Jim Allen - Chairman of Hard Rock International (Parent Company)

Investors of The Mirage

The Mirage has been backed by several prominent investors over the years, including:

Hard Rock International (Operator, owned by the Seminole Tribe of Florida)
VICI Properties (Real Estate Owner)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

The primary executive news revolves around Hard Rock International's acquisition and the planned rebranding, leading to new leadership for the future Hard Rock property and the departure of previous MGM-appointed executives. The impending closure in July 2024 also signifies a major transition for all staff.

New Appointments:

Joe Lupo, Joe Lupo was appointed to spearhead the transformation of The Mirage into the Hard Rock Hotel & Casino Las Vegas.

Technology (Tech Stack) used by The Mirage

Discover the tools The Mirage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Mirage Email Formats and Examples

While specific email formats for The Mirage itself are transitioning, employees of Hard Rock International, the current operator, typically use a standardized corporate format. Common formats include first name initial followed by last name, or first name dot last name.

[first_initial][last]@hrihc.com or [first].[last]@hrihc.com (Hard Rock International)

Format

jdoe@hrihc.com or john.doe@hrihc.com

Example

75%

Success rate

News and media

CNN BusinessMay 15, 2024

The Mirage, a Las Vegas Strip icon, is closing its doors

The Mirage hotel and casino in Las Vegas will close its doors on July 17 to make way for a three-year renovation and rebranding project that will transform the property into Hard Rock Las Vegas. More than 3,000 employees will be laid off....more

Associated PressMay 15, 2024

The Mirage, the Las Vegas Strip casino that ushered in an era of megaresorts, is closing in July

The Mirage, the Polynesian-themed hotel and casino that marked the beginning of the Las Vegas Strip’s megaresort era, will close its doors July 17. It will be renovated and rebranded as Hard Rock Las Vegas, featuring a guitar-shaped hotel tower....more

Hard Rock International NewsDecember 19, 2022

Hard Rock International Completes The Mirage Las Vegas Acquisition

Hard Rock International announced the completion of its acquisition of The Mirage Hotel and Casino in Las Vegas from MGM Resorts International. Hard Rock plans to develop a new guitar-shaped hotel tower on the property and rebrand it as Hard Rock Hotel & Casino Las Vegas....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including The Mirage, are just a search away.