HQ Function

Serves as the central operational hub for all resort activities, including hotel lodging, casino gaming, entertainment, dining, and guest services.

Notable Features:

Iconic artificial volcano, expansive tropical atrium, former Siegfried & Roy's Secret Garden and Dolphin Habitat, multiple pools including BARE Pool Lounge, diverse restaurants, and entertainment venues.

Work Culture:

Historically a high-energy, guest-focused environment typical of major Las Vegas resorts, emphasizing customer service, entertainment, and a dynamic work experience. Currently in a transitional phase with the upcoming closure and rebranding.

HQ Significance:

The Mirage was a trailblazer in the Las Vegas resort scene, setting new standards for luxury, theming, and entertainment. Its success heavily influenced subsequent developments on the Strip.

Values Reflected in HQ: Historically reflected values of spectacle, luxury, entertainment, and innovative guest experiences. The upcoming Hard Rock transformation will likely introduce values centered around music, high-energy entertainment, and the Hard Rock brand's signature style.

Location:

As a single resort property, The Mirage's direct global presence is its status as an internationally recognized tourist destination, attracting visitors from around the world to Las Vegas. Its brand has global recognition within the hospitality and entertainment sectors. The current operator, Hard Rock International, has a significant global presence with venues in over 70 countries, including hotels, casinos, Rock Shops®, and cafes, which will extend to the rebranded Las Vegas property.

Street Address:

3400 S Las Vegas Blvd

City:

Las Vegas

State/Province:

Nevada

Country:

USA