The Mirage
The Mirage's Overview
The Mirage is an iconic Polynesian-themed resort and casino located on the Las Vegas Strip in Paradise, Nevada. Opened in 1989 by Steve Wynn, it was a pivotal development that ushered in the era of mega-resorts in Las Vegas. Known for its erupting volcano, lush atrium, and former attractions like Siegfried & Roy's show and their Secret Garden and Dolphin Habitat, The Mirage has been a premier destination for entertainment, gaming, dining, and nightlife. In December 2022, Hard Rock International acquired the operations of The Mirage from MGM Resorts International, with plans to extensively renovate and rebrand the property into Hard Rock Hotel & Casino Las Vegas. The Mirage is scheduled to cease operations on July 17, 2024, to begin this transformation.
Where is The Mirage's Headquarters?
HQ Function
Serves as the central operational hub for all resort activities, including hotel lodging, casino gaming, entertainment, dining, and guest services.
Notable Features:
Iconic artificial volcano, expansive tropical atrium, former Siegfried & Roy's Secret Garden and Dolphin Habitat, multiple pools including BARE Pool Lounge, diverse restaurants, and entertainment venues.
Work Culture:
Historically a high-energy, guest-focused environment typical of major Las Vegas resorts, emphasizing customer service, entertainment, and a dynamic work experience. Currently in a transitional phase with the upcoming closure and rebranding.
HQ Significance:
The Mirage was a trailblazer in the Las Vegas resort scene, setting new standards for luxury, theming, and entertainment. Its success heavily influenced subsequent developments on the Strip.
Values Reflected in HQ: Historically reflected values of spectacle, luxury, entertainment, and innovative guest experiences. The upcoming Hard Rock transformation will likely introduce values centered around music, high-energy entertainment, and the Hard Rock brand's signature style.
Location:
As a single resort property, The Mirage's direct global presence is its status as an internationally recognized tourist destination, attracting visitors from around the world to Las Vegas. Its brand has global recognition within the hospitality and entertainment sectors. The current operator, Hard Rock International, has a significant global presence with venues in over 70 countries, including hotels, casinos, Rock Shops®, and cafes, which will extend to the rebranded Las Vegas property.
Street Address:
3400 S Las Vegas Blvd
City:
Las Vegas
State/Province:
Nevada
Country:
USA
The Mirage's Global Presence
Davie, Florida, USA
Address: 5701 Stirling Rd, Davie, FL 33314, USA
Global headquarters overseeing all Hard Rock International operations, including the upcoming transformation of The Mirage.
Buying Intent Signals for The Mirage
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Executive Team of The Mirage
As of April 2025, The Mirage' leadership includes:
Investors of The Mirage
The Mirage has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The primary executive news revolves around Hard Rock International's acquisition and the planned rebranding, leading to new leadership for the future Hard Rock property and the departure of previous MGM-appointed executives. The impending closure in July 2024 also signifies a major transition for all staff.
New Appointments:
Technology (Tech Stack) used by The Mirage
Discover the tools The Mirage uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Mirage Email Formats and Examples
While specific email formats for The Mirage itself are transitioning, employees of Hard Rock International, the current operator, typically use a standardized corporate format. Common formats include first name initial followed by last name, or first name dot last name.
[first_initial][last]@hrihc.com or [first].[last]@hrihc.com (Hard Rock International)
Format
jdoe@hrihc.com or john.doe@hrihc.com
Example
75%
Success rate
News and media
CNN Business • May 15, 2024
The Mirage, a Las Vegas Strip icon, is closing its doors
The Mirage hotel and casino in Las Vegas will close its doors on July 17 to make way for a three-year renovation and rebranding project that will transform the property into Hard Rock Las Vegas. More than 3,000 employees will be laid off....more
Associated Press • May 15, 2024
The Mirage, the Las Vegas Strip casino that ushered in an era of megaresorts, is closing in July
The Mirage, the Polynesian-themed hotel and casino that marked the beginning of the Las Vegas Strip’s megaresort era, will close its doors July 17. It will be renovated and rebranded as Hard Rock Las Vegas, featuring a guitar-shaped hotel tower....more
Hard Rock International News • December 19, 2022
Hard Rock International Completes The Mirage Las Vegas Acquisition
Hard Rock International announced the completion of its acquisition of The Mirage Hotel and Casino in Las Vegas from MGM Resorts International. Hard Rock plans to develop a new guitar-shaped hotel tower on the property and rebrand it as Hard Rock Hotel & Casino Las Vegas....more
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