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The Long Run is a global community of nature-based tourism businesses dedicated to driving positive change for the planet and its people. As a flagship initiative of Preferred by Nature, we champion the 4Cs—Conservation, Community, Culture, and Commerce—as a holistic framework for sustainable excellence. Our members are pioneers in responsible tourism, committed to directly managing or significantly influencing the management of nature conservation areas of a globally significant scale. The Long Run provides a platform for collaboration, knowledge sharing, and continuous improvement, empowering businesses to become leaders in conservation and sustainable development through achieving Global Ecosphere Retreats® (GER®) standard, a tourism-specific standard recognized by the Global Sustainable Tourism Council (GSTC).
Serves as the central hub for Preferred by Nature's global operations, including the strategic direction, program development, membership services, communications, and partnership management for The Long Run initiative.
Modern office facilities designed to support a global non-profit organization, likely emphasizing sustainability, collaboration, and an international work environment.
A mission-driven, collaborative, and international environment characterized by a strong commitment to sustainability, conservation, and ethical practices. Team members are typically passionate about creating a positive global impact.
This location acts as the operational and strategic nerve center for Preferred by Nature's worldwide activities, including the stewardship and growth of The Long Run initiative, guiding its efforts in promoting sustainable tourism and conservation globally.
The Long Run cultivates a significant global presence primarily through its diverse membership of nature-based tourism businesses spanning Africa, Asia, Australasia, Europe, and the Americas. These members collectively manage or significantly influence millions of acres of critical ecosystems. The initiative's activities are supported by Preferred by Nature's extensive international network, with staff and projects in over 100 countries. This global reach enables The Long Run to offer worldwide support, facilitate the exchange of best practices across continents, and advocate for sustainable tourism on an international stage. Key functions supported globally include member accreditation to the GER® standard, capacity building workshops, development of sustainability tools, knowledge sharing via forums and resources, marketing and communication of sustainable travel experiences, and fostering a robust global community dedicated to the 4Cs (Conservation, Community, Culture, Commerce).
Rosenørns Allé 9, 5th floor
Frederiksberg C
N/A
Denmark
Address: Filosoofi 31, 50108 Tartu, Estonia
Supports European members and projects of The Long Run, contributes to the development and refinement of sustainability tools and resources utilized by the initiative, and facilitates engagement with European conservation organizations and sustainable tourism networks.
Address: Sabana Norte, Edificio No. 29, Apartado Postal 1151-1200 Pavas, San José, Costa Rica
To advance sustainable tourism and conservation practices in Latin America, offer technical assistance and capacity building to The Long Run members in the region, and foster partnerships for landscape-level conservation and community development initiatives.
Address: N/A (Distributed Network)
To provide flexible, on-the-ground support to The Long Run members worldwide, adapt strategies to local contexts, and foster a truly global community of practice in sustainable tourism.
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As of April 2025, The Long Run' leadership includes:
The Long Run has been backed by several prominent investors over the years, including:
Specific executive hires or exits within The Long Run's core leadership team are not frequently publicized. As a focused initiative within Preferred by Nature, team adjustments are often managed internally. Major leadership changes would typically be announced on their official website or through Preferred by Nature's communication channels.
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Team members of The Long Run, as part of Preferred by Nature, primarily use email addresses associated with the Preferred by Nature domain (preferredbynature.org). The most common email format is the first initial followed by the last name.
[first_initial][last_name]@preferredbynature.org
Format
dking@preferredbynature.org (example for Delphine King)
Example
80%
Success rate
The Long Run Website • May 8, 2024
The Long Run has published its 2023 Impact Report, showcasing the collective efforts and significant achievements of its members in biodiversity conservation, community empowerment, cultural stewardship, and sustainable commerce (the 4Cs)....more
The Long Run Website • October 26, 2023
The Long Run announced the addition of Wolwedans (Namibia) and The Grootberg Lodge (Namibia) to its global community as new Global Ecosphere Retreat® (GER®) members, recognizing their profound commitment to sustainability and conservation in line with the 4Cs....more
The Long Run Website • May 30, 2023
The Long Run has formed a strategic partnership with Regenerative Travel to further champion and support tourism businesses that are deeply committed to generating positive environmental and social impacts, reflecting shared values for a regenerative approach to the travel industry....more
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