The Lacek Group
The Lacek Group's Overview
The Lacek Group is a customer engagement agency that designs, builds, and manages loyalty programs and customer relationship management (CRM) initiatives for leading brands worldwide. They focus on creating personalized, data-driven experiences that foster stronger customer bonds and drive profitable behavior. Acquired by Ogilvy in 2001, and thus part of WPP, The Lacek Group combines specialized loyalty expertise with the global reach and resources of a major marketing communications network. They serve clients across various industries, including travel, hospitality, retail, and financial services.
Where is The Lacek Group's Headquarters?
HQ Function
Serves as the central hub for strategic planning, creative development, data analytics, technology solutions, and client management for their loyalty and customer engagement programs.
Notable Features:
Located in the downtown Minneapolis business district, offering a modern office environment designed for collaboration and innovation. Specific architectural details are not widely publicized, but it likely features open workspaces and advanced technology infrastructure.
Work Culture:
The Lacek Group promotes a collaborative, innovative, and data-driven work culture. Employees are encouraged to be curious and client-focused, with an emphasis on delivering measurable results and fostering long-term partnerships.
HQ Significance:
The Minneapolis headquarters is the birthplace of the agency and remains its operational and strategic core, housing key leadership and specialized teams that drive its global loyalty solutions.
Values Reflected in HQ: The headquarters likely reflects values of professionalism, innovation, client-centricity, and collaboration through its layout, technology, and work environment.
Location:
The Lacek Group supports global client programs by leveraging the worldwide network of Ogilvy and WPP. This enables them to offer localized strategic insight, campaign management, data analysis, and technology deployment across North America, Europe, Asia-Pacific, and other key international markets, ensuring consistent brand experiences for multinational corporations.
Street Address:
90 S 9th St, Ste 300
City:
Minneapolis
State/Province:
MN
Country:
USA
The Lacek Group's Global Presence
Global Network via Ogilvy/WPP
Address: N/A (Leverages Ogilvy's global office network)
To provide client service, strategic support, and program implementation across various international markets by tapping into Ogilvy's existing infrastructure and local market expertise.
Buying Intent Signals for The Lacek Group
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Executive Team of The Lacek Group
As of April 2025, The Lacek Group' leadership includes:
Investors of The Lacek Group
The Lacek Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, The Lacek Group's core executive team appears stable, with no major widely publicized hires or departures within the last 12 months. Minor shuffles or internal promotions may occur that are not broadly announced.
Technology (Tech Stack) used by The Lacek Group
Discover the tools The Lacek Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Lacek Group Email Formats and Examples
The Lacek Group commonly utilizes an email format that combines the employee's first initial with their last name, followed by the company domain.
firstinitialLast@lacek.com
Format
jdoe@lacek.com
Example
90%
Success rate
News and media
lacek.com • March 1, 2024
The Lacek Group Wins Big at the 2024 Loyalty & Awards Conference in Rio De Janeiro
The Lacek Group, in partnership with U.S. Bank, received multiple accolades at the 2024 Loyalty & Awards conference, including 'Best Loyalty Programme of the Year – Financial Services' for the U.S. Bank Shopper Cash Rewards® Visa Signature® Card....more
lacek.com • November 15, 2023
The Lacek Group and U.S. Bank Win Big at the 2023 Loyalty360 Awards
The Lacek Group and its client U.S. Bank were honored with several awards at the 2023 Loyalty360 Awards, including Gold for Customer Analytics & Data, Silver for Program Partnership, and Bronze for Customer Loyalty Strategy, for their work on the U.S. Bank Altitude Go Visa Signature Card....more
lacek.com • February 28, 2023
The Lacek Group Named a 'Leader' in Loyalty Services by Independent Research Firm
The Lacek Group was recognized as a 'Leader' in The Forrester Wave™: Loyalty Services, Q1 2023 report, receiving the highest scores possible in 15 criteria, including loyalty strategy services, loyalty marketing and engagement services, and data science, insights, and analytics services....more
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