The Kooples is a French contemporary fashion brand founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. Known for its distinctive rock-chic aesthetic, sharp tailoring, and often androgynous designs, the brand offers ready-to-wear collections for men and women, along with accessories. The Kooples emphasizes couples and shared wardrobes, drawing inspiration from music icons and vintage styles, with a focus on Parisian cool and effortless sophistication. It was acquired by Swiss family-owned group MF Brands Group in 2019.
Global headquarters, encompassing design, brand strategy, marketing, and corporate operations for the French fashion label.
Situated in a classic Parisian building within the 17th arrondissement, reflecting the brand's chic and urban aesthetic. The interior is likely designed to foster creativity and collaboration.
A dynamic, fast-paced, and creative environment, fostering innovation in fashion design and brand communication. The culture likely emphasizes the brand's rock-chic, rebellious, and effortlessly cool identity.
The Parisian headquarters serves as the central hub for The Kooples' global operations, driving its unique brand vision, design direction, and international expansion strategy.
The Kooples supports global functions including retail operations (both standalone boutiques and department store concessions), e-commerce, marketing, and customer service. The brand has a significant presence across Europe (including France, UK, Germany, Spain), North America (USA, Canada), and parts of Asia. While global strategy and design are driven from Paris, regional teams and offices manage local market adaptations, retail operations, and brand activations.
11 Rue de Prony
Paris
Île-de-France
France
Address: c/o WeWork, 50 W 23rd St, 10th Floor, New York, NY 10010
To facilitate brand presence, support retail partners and e-commerce, and manage business development within the key United States fashion market.
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As of April 2025, The Kooples' leadership includes:
The Kooples has been backed by several prominent investors over the years, including:
In the past 12-18 months, the most notable executive change at The Kooples was the departure of its Creative Director. The company continues its strategic direction under CEO Marie Schott.
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The Kooples most commonly utilizes the email format [first].[last]@thekooples.com (e.g., jane.doe@thekooples.com). While other formats might exist within the organization, this pattern is reported as the most prevalent for professional correspondence.
[first].[last]@thekooples.com
Format
jane.doe@thekooples.com
Example
85%
Success rate
FashionUnited • May 16, 2023
Capucine Safyurtlu, who served as the creative director for The Kooples since May 2021, departed from the French contemporary fashion brand. Her work focused on re-energizing the brand's signature rock-chic aesthetic and modern appeal....more
Numéro Netherlands • August 29, 2023
The Kooples launched its Fall/Winter 2023 campaign, notably featuring actor Vincent Cassel alongside model Lilla Laczo. Shot in black and white, the campaign aimed to embody the brand's timeless rebellious spirit, sophisticated style, and themes of connection....more
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