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The Idea Factory
What Does The Idea Factory Do?
The Idea Factory (Idea Factory Co., Ltd.) is a prominent Japanese video game developer and publisher founded in 1994. The company is renowned for creating popular and niche series, particularly in the Japanese Role-Playing Game (JRPG), visual novel, and otome game genres. Notable franchises include Hyperdimension Neptunia, Hakuoki, Record of Agarest War, and Date A Live. The Idea Factory group also includes subsidiary brands like Compile Heart. Through its international arm, Idea Factory International, Inc., based in California, the company localizes and distributes its titles to a global audience, primarily for PC (Steam) and major console platforms like PlayStation and Nintendo Switch, making its unique Japanese gaming experiences accessible worldwide.
Where Is The Idea Factory's Headquarters?
HQ Function
The headquarters in Tokyo serves as the central hub for core game development, intellectual property creation and management, overarching business strategy, and corporate operations for the entire Idea Factory group.
Notable Features:
Located in a modern office building in the vibrant Ikebukuro district of Tokyo, an area known for its pop culture, entertainment, and commercial activity. The office likely features specialized development studios, collaborative workspaces, and facilities to support the creative process of game design and production.
Work Culture:
A creative, dynamic, and collaborative environment focused on developing unique and engaging JRPGs and visual novels. The culture likely emphasizes teamwork, innovation, and a deep passion for gaming, reflecting typical Japanese game development studio ethos combined with an international outlook pursued through its subsidiaries.
HQ Significance:
The Tokyo headquarters is the birthplace of Idea Factory's original game concepts and flagship franchises. It drives the company's creative vision and global expansion strategies, maintaining its distinct identity in the competitive gaming industry.
Values Reflected in HQ: The headquarters' operations reflect Idea Factory's commitment to creativity, originality in game design, quality entertainment, and catering to dedicated fanbases of Japanese-style games.
Location:
The Idea Factory maintains a significant global presence primarily through its Japanese headquarters (Idea Factory Co., Ltd.) responsible for game creation and overall strategy, and its US-based subsidiary (Idea Factory International, Inc.) which handles publishing, localization, and marketing for North American and European markets. Their games are distributed worldwide via digital platforms such as Steam, PlayStation Store, Nintendo eShop, and through physical retail partnerships, reaching a global community of JRPG and visual novel fans.
Street Address:
Sumitomo Fudosan Nishi-Ikebukuro Building 5F, 3-28-13 Nishi-Ikebukuro
City:
Tokyo
State/Province:
Tokyo
Country:
Japan
Where Else Does The Idea Factory Operate Around the World?
Torrance, California, USA
Address: 3655 Torrance Blvd. Suite 370, Torrance, CA 90503, USA
To effectively bring Idea Factory's diverse portfolio of Japanese games to audiences in North America and Europe, ensuring titles are appropriately adapted and promoted to resonate with Western players. It also manages relationships with regional partners and media.
Buying Intent Signals for The Idea Factory
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Idea Factory? Meet the Executive Team
As of April 2025, The Idea Factory' leadership includes:
Who's Investing in The Idea Factory?
The Idea Factory has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Idea Factory Seen Recently?
As of early 2024, there have been no widely publicized major executive hires or departures at the highest levels of The Idea Factory or Idea Factory International within the last 12 months. The leadership team appears to be stable.
What Technology (Tech Stack) Is Used byThe Idea Factory?
Discover the tools The Idea Factory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Idea Factory Email Formats and Examples
While specific internal email format structures for The Idea Factory (Japan) or Idea Factory International (USA) are not publicly confirmed, companies in the gaming and tech industries often use standardized patterns. Common formats could include first initial followed by last name, or firstname.lastname, at their respective domains (e.g., ideaf.co.jp for Japan, ideafintl.com for the international branch).
Commonly used formats: [first_initial][last]@[domain].com (e.g., jdoe@ideafintl.com) or [first].[last]@[domain].com (e.g., jane.doe@ideafintl.com). For the Japanese HQ, it might be [last][first_initial]@ideaf.co.jp.
Format
example@ideafintl.com
Example
70%
Success rate
What's the Latest News About The Idea Factory?
Gematsu • February 20, 2024
Neptunia Game Maker R:Evolution Release Date Announced for West by Idea Factory International
Idea Factory International announced that the RPG Neptunia Game Maker R:Evolution will be released for PlayStation 5, PlayStation 4, and Nintendo Switch on May 14 in North America and May 17 in Europe. The game features Older Neptune as the protagonist as she aims to revive a fallen game studio....more
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