What Does The Good Guys Do?

Total employees2017
HeadquartersSouthbank
Founded1952

The Good Guys is a prominent Australian retailer specializing in consumer electronics, home appliances, and white goods. Originally known for its 'Pay Less, Pay Cash' slogan, the company has evolved to offer a wide range of products from leading brands, both online and through its extensive network of over 100 physical stores across Australia. Acquired by JB Hi-Fi in 2016, The Good Guys focuses on providing competitive pricing, a broad product selection, and strong customer service. They are also involved in various community initiatives and emphasize providing value to Australian consumers.

Where Is The Good Guys's Headquarters?

The Good Guys officeThe Good Guys officeThe Good Guys officeThe Good Guys office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central command for The Good Guys' national operations, encompassing strategic planning, merchandising, marketing, finance, supply chain management, human resources, and IT.

Notable Features:

Modern office facilities within a prominent commercial building, designed to foster collaboration and efficiency. It supports the extensive retail network and online operations of the brand across Australia.

Work Culture:

The work culture at The Good Guys HQ, integrated within the JB Hi-Fi group, likely emphasizes a fast-paced retail environment, customer-centricity, commercial acumen, and collaborative teamwork. Values such as passion, integrity, and empowerment often feature in such organizations, fostering a dynamic and results-oriented workplace.

HQ Significance:

The headquarters is crucial as it directs the strategy and operations for one of Australia's largest home appliance and electronics retailers, influencing its market position, customer experience, and overall business performance.

Values Reflected in HQ: The headquarters' operations likely reflect values such as customer focus, efficiency, innovation in retail, teamwork, and a commitment to delivering value, which are core to The Good Guys' brand.

Location:

The Good Guys' operations are exclusively focused within Australia, where it maintains a significant retail footprint with over 100 stores and a robust e-commerce platform. While the company sources products through international supply chains, its brand, sales operations, and corporate functions are concentrated entirely on the Australian market. It does not operate retail stores or corporate offices internationally under The Good Guys banner.

Street Address:

Podium Level, 60 City Road

City:

Southbank

State/Province:

VIC

Country:

Australia

Where Else Does The Good Guys Operate Around the World?

Nationwide, Australia

Address: Over 100 retail store locations across all Australian states and territories.

To ensure broad accessibility of products and services to customers across Australia, cater to diverse local market demands, provide in-person product demonstrations, and manage regional sales, support, and basic logistics.

Buying Intent Signals for The Good Guys

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Good Guys? Meet the Executive Team

As of April 2025, The Good Guys' leadership includes:

Biag Capasso - Managing Director, The Good Guys
Terry Smart - Group Chief Executive Officer (JB Hi-Fi Limited)
Nick Wells - Group Chief Financial Officer (JB Hi-Fi Limited)

Who's Investing in The Good Guys?

The Good Guys has been backed by several prominent investors over the years, including:

JB Hi-Fi Limited (Parent Company, ASX: JBH)

What Leadership Changes Has The Good Guys Seen Recently?

Hire0
Exits0

Specific executive movements directly within The Good Guys' leadership tier are not frequently publicized independently of its parent company, JB Hi-Fi Limited. The current leadership, including Managing Director Biag Capasso, has demonstrated stability. Any significant group-level executive changes impacting JB Hi-Fi Limited, and by extension The Good Guys, would typically be announced via Australian Securities Exchange (ASX) disclosures or major financial news outlets.

What Technology (Tech Stack) Is Used byThe Good Guys?

Discover the tools The Good Guys uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Good Guys Email Formats and Examples

The Good Guys, as part of JB Hi-Fi Limited, likely utilizes standardized corporate email formats. Common patterns in such organizations include [firstinitial][lastname]@[domain] or [firstname].[lastname]@[domain].

Likely formats include [firstinitial][lastname]@thegoodguys.com.au or [firstname].[lastname]@thegoodguys.com.au

Format

bsmith@thegoodguys.com.au or biag.capasso@thegoodguys.com.au

Example

80%

Success rate

What's the Latest News About The Good Guys?

ChannelNews • April 29, 2024

The Good Guys Boss Lays Out New Strategy For The Mass Retailer

Biag Capasso, Managing Director of The Good Guys, discussed a new strategy focusing on enhancing customer experience, expanding connected home offerings, and leveraging data analytics. This includes investments in staff training and digital platforms to better serve customers and personalize promotions....more

Appliance Retailer • December 6, 2023

The Good Guys opens new concept store in Hoppers Crossing VIC

The Good Guys unveiled a new concept store in Hoppers Crossing, Victoria, featuring an upgraded layout, interactive product displays, and an increased focus on premium appliances and electronics. The store is designed to offer an enhanced shopping experience and showcase the latest home technology....more

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