Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
The Good Guys is a prominent Australian retailer specializing in consumer electronics, home appliances, and white goods. Originally known for its 'Pay Less, Pay Cash' slogan, the company has evolved to offer a wide range of products from leading brands, both online and through its extensive network of over 100 physical stores across Australia. Acquired by JB Hi-Fi in 2016, The Good Guys focuses on providing competitive pricing, a broad product selection, and strong customer service. They are also involved in various community initiatives and emphasize providing value to Australian consumers.
The headquarters serves as the central command for The Good Guys' national operations, encompassing strategic planning, merchandising, marketing, finance, supply chain management, human resources, and IT.
Modern office facilities within a prominent commercial building, designed to foster collaboration and efficiency. It supports the extensive retail network and online operations of the brand across Australia.
The work culture at The Good Guys HQ, integrated within the JB Hi-Fi group, likely emphasizes a fast-paced retail environment, customer-centricity, commercial acumen, and collaborative teamwork. Values such as passion, integrity, and empowerment often feature in such organizations, fostering a dynamic and results-oriented workplace.
The headquarters is crucial as it directs the strategy and operations for one of Australia's largest home appliance and electronics retailers, influencing its market position, customer experience, and overall business performance.
The Good Guys' operations are exclusively focused within Australia, where it maintains a significant retail footprint with over 100 stores and a robust e-commerce platform. While the company sources products through international supply chains, its brand, sales operations, and corporate functions are concentrated entirely on the Australian market. It does not operate retail stores or corporate offices internationally under The Good Guys banner.
Podium Level, 60 City Road
Southbank
VIC
Australia
Address: Over 100 retail store locations across all Australian states and territories.
To ensure broad accessibility of products and services to customers across Australia, cater to diverse local market demands, provide in-person product demonstrations, and manage regional sales, support, and basic logistics.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, The Good Guys' leadership includes:
The Good Guys has been backed by several prominent investors over the years, including:
Specific executive movements directly within The Good Guys' leadership tier are not frequently publicized independently of its parent company, JB Hi-Fi Limited. The current leadership, including Managing Director Biag Capasso, has demonstrated stability. Any significant group-level executive changes impacting JB Hi-Fi Limited, and by extension The Good Guys, would typically be announced via Australian Securities Exchange (ASX) disclosures or major financial news outlets.
Discover the tools The Good Guys uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Good Guys, as part of JB Hi-Fi Limited, likely utilizes standardized corporate email formats. Common patterns in such organizations include [firstinitial][lastname]@[domain] or [firstname].[lastname]@[domain].
Likely formats include [firstinitial][lastname]@thegoodguys.com.au or [firstname].[lastname]@thegoodguys.com.au
Format
bsmith@thegoodguys.com.au or biag.capasso@thegoodguys.com.au
Example
80%
Success rate
ChannelNews • April 29, 2024
Biag Capasso, Managing Director of The Good Guys, discussed a new strategy focusing on enhancing customer experience, expanding connected home offerings, and leveraging data analytics. This includes investments in staff training and digital platforms to better serve customers and personalize promotions....more
Appliance Retailer • December 6, 2023
The Good Guys unveiled a new concept store in Hoppers Crossing, Victoria, featuring an upgraded layout, interactive product displays, and an increased focus on premium appliances and electronics. The store is designed to offer an enhanced shopping experience and showcase the latest home technology....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including The Good Guys, are just a search away.