What Does The Folklore Do?

Total employees30
HeadquartersBrooklyn
Founded2017

The Folklore is a retail platform connecting consumers to contemporary fashion and lifestyle brands from Africa and the diaspora. They offer a curated selection of clothing, accessories, and home goods, allowing customers to shop directly from independent designers and supporting ethical and sustainable practices within the African fashion industry.

Where Is The Folklore's Headquarters?

The Folklore officeThe Folklore officeThe Folklore officeThe Folklore office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary location for business operations, including sourcing, marketing, and customer support.

Notable Features:

Likely a modern office space suited for e-commerce operations and team collaboration. Given the company's focus, the space likely reflects a stylish and creative aesthetic.

Work Culture:

Expected to foster a collaborative, entrepreneurial, and design-focused environment. The company values diversity, ethical sourcing, and supporting African designers.

HQ Significance:

Brooklyn serves as a central hub for The Folklore’s operations, providing access to a diverse talent pool and a strong network of potential partners and customers.

Values Reflected in HQ: The HQ's location and design likely reflect The Folklore's commitment to style, innovation, and supporting African businesses.

Location:

The Folklore operates primarily through its e-commerce platform, serving customers globally. Their global presence is focused on online retail and distribution, marketing, and establishing relationships with African designers.

Street Address:

Address details are kept private

City:

Brooklyn

State/Province:

New York

Country:

United States

Where Else Does The Folklore Operate Around the World?

Johannesburg, Gauteng, South Africa

Address: Address details are kept private

To build relationships with designers in South Africa, support the sourcing process, and conduct quality control.

Buying Intent Signals for The Folklore

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Folklore? Meet the Executive Team

As of April 2025, The Folklore' leadership includes:

Amira Rasool - Founder & CEO

Who's Investing in The Folklore?

The Folklore has been backed by several prominent investors over the years, including:

Sefu Capital

What Leadership Changes Has The Folklore Seen Recently?

Hire0
Exits0

There appears to be limited publicly available news regarding executive-level hires or exits within the last 12 months.

What Technology (Tech Stack) Is Used byThe Folklore?

Discover the tools The Folklore uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Folklore Email Formats and Examples

The email format for The Folklore follows a standard structure. Further research is required for definitive format.

[first].[last]@thefolklore.com

Format

john.doe@thefolklore.com

Example

80%

Success rate

What's the Latest News About The Folklore?

News Source not available • Date not available

The Folklore News Update

Recent news surrounding The Folklore may include features in fashion publications about their unique brand offering, updates on partnerships with new African designers, or announcements about funding rounds. Check fashion industry publications and business news sources for more up-to-date information....more

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