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The Folklore is a retail platform connecting consumers to contemporary fashion and lifestyle brands from Africa and the diaspora. They offer a curated selection of clothing, accessories, and home goods, allowing customers to shop directly from independent designers and supporting ethical and sustainable practices within the African fashion industry.
Serves as the primary location for business operations, including sourcing, marketing, and customer support.
Likely a modern office space suited for e-commerce operations and team collaboration. Given the company's focus, the space likely reflects a stylish and creative aesthetic.
Expected to foster a collaborative, entrepreneurial, and design-focused environment. The company values diversity, ethical sourcing, and supporting African designers.
Brooklyn serves as a central hub for The Folklore’s operations, providing access to a diverse talent pool and a strong network of potential partners and customers.
The Folklore operates primarily through its e-commerce platform, serving customers globally. Their global presence is focused on online retail and distribution, marketing, and establishing relationships with African designers.
Address details are kept private
Brooklyn
New York
United States
Address: Address details are kept private
To build relationships with designers in South Africa, support the sourcing process, and conduct quality control.
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As of April 2025, The Folklore' leadership includes:
The Folklore has been backed by several prominent investors over the years, including:
There appears to be limited publicly available news regarding executive-level hires or exits within the last 12 months.
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The email format for The Folklore follows a standard structure. Further research is required for definitive format.
[first].[last]@thefolklore.com
Format
john.doe@thefolklore.com
Example
80%
Success rate
News Source not available • Date not available
Recent news surrounding The Folklore may include features in fashion publications about their unique brand offering, updates on partnerships with new African designers, or announcements about funding rounds. Check fashion industry publications and business news sources for more up-to-date information....more
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