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The Financial Brand is a leading digital publication focused on retail banking and credit union executives globally. It offers in-depth strategic analysis, real-world case studies, and actionable insights on digital transformation, marketing strategies, customer experience, innovation, and emerging trends shaping the future of financial services. Founded in 2008 by Jeffry Pilcher, the publication was acquired by Jim Marous and Ghela Boskovich in August 2023. It serves as a key resource for financial leaders seeking to navigate the evolving industry landscape and build the financial institution of the future.
Primary administrative, editorial strategy, and business operations hub for the digital publication.
As a modern digital media company, the physical headquarters likely emphasizes flexible, technology-enabled workspaces rather than large, traditional office infrastructure. The focus is on digital infrastructure and collaborative tools supporting a potentially distributed workforce.
The work culture at The Financial Brand is likely dynamic, insight-driven, and collaborative, focusing on producing high-quality, timely content for senior executives in the financial services industry. It probably embraces remote work and digital collaboration tools extensively.
The headquarters, though potentially small physically, serves as the central point for the strategic direction and operational management of one of the most influential global publications covering marketing, strategy, and digital transformation in banking.
The Financial Brand has a significant global presence through its digital platform, reaching financial institution executives and professionals in virtually every country. Its content, including articles, reports, webinars, and podcasts, is consumed worldwide, supporting strategic thinking and innovation in banking and credit unions internationally. While its core team and administrative functions may be centered in the US, its readership, contributors, and influence are global.
Specific street address not publicly listed.
Seattle
WA
USA
No additional office locations available.
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As of April 2025, The Financial Brand' leadership includes:
The Financial Brand has been backed by several prominent investors over the years, including:
In August 2023, The Financial Brand underwent a significant leadership change with its acquisition by Jim Marous and Ghela Boskovich. This led to the departure of its founder, Jeffry Pilcher, and the appointment of Marous as CEO and Boskovich as CRO, ushering in a new era for the publication.
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The Financial Brand primarily uses a contact form on their website for general inquiries. Direct email addresses for specific team members are not publicly listed. However, common professional email formats for media organizations include variations of [first name], [first initial][last name], or [first name].[last name] @domain.com.
A plausible email format for The Financial Brand could be `[first_initial][last]@thefinancialbrand.com` or `[first].[last]@thefinancialbrand.com`.
Format
Example: `jmarous@thefinancialbrand.com` (speculative based on common formats)
Example
65%
Success rate
The Financial Brand • August 1, 2023
The Financial Brand announced its acquisition by Jim Marous, a globally recognized financial industry strategist, and Ghela Boskovich, a prominent advocate for fintech and financial inclusion. Jim Marous assumes the role of CEO, and Ghela Boskovich takes on the role of CRO. Founder Jeffry Pilcher transitions out after 15 years of building the publication, marking a new chapter for the influential financial media outlet....more
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