What Does The Financial Brand Do?

Total employees25
HeadquartersSeattle
Founded2008

The Financial Brand is a leading digital publication focused on retail banking and credit union executives globally. It offers in-depth strategic analysis, real-world case studies, and actionable insights on digital transformation, marketing strategies, customer experience, innovation, and emerging trends shaping the future of financial services. Founded in 2008 by Jeffry Pilcher, the publication was acquired by Jim Marous and Ghela Boskovich in August 2023. It serves as a key resource for financial leaders seeking to navigate the evolving industry landscape and build the financial institution of the future.

Where Is The Financial Brand's Headquarters?

The Financial Brand officeThe Financial Brand officeThe Financial Brand officeThe Financial Brand office
*Images sourced via web search. Rights belong to original owners

HQ Function

Primary administrative, editorial strategy, and business operations hub for the digital publication.

Notable Features:

As a modern digital media company, the physical headquarters likely emphasizes flexible, technology-enabled workspaces rather than large, traditional office infrastructure. The focus is on digital infrastructure and collaborative tools supporting a potentially distributed workforce.

Work Culture:

The work culture at The Financial Brand is likely dynamic, insight-driven, and collaborative, focusing on producing high-quality, timely content for senior executives in the financial services industry. It probably embraces remote work and digital collaboration tools extensively.

HQ Significance:

The headquarters, though potentially small physically, serves as the central point for the strategic direction and operational management of one of the most influential global publications covering marketing, strategy, and digital transformation in banking.

Values Reflected in HQ: The operational setup likely reflects values such as agility, innovation, digital-first thinking, and global connectivity, essential for a leading online publication in the fast-paced financial technology and marketing sector.

Location:

The Financial Brand has a significant global presence through its digital platform, reaching financial institution executives and professionals in virtually every country. Its content, including articles, reports, webinars, and podcasts, is consumed worldwide, supporting strategic thinking and innovation in banking and credit unions internationally. While its core team and administrative functions may be centered in the US, its readership, contributors, and influence are global.

Street Address:

Specific street address not publicly listed.

City:

Seattle

State/Province:

WA

Country:

USA

Where Else Does The Financial Brand Operate Around the World?

No additional office locations available.

Buying Intent Signals for The Financial Brand

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Financial Brand? Meet the Executive Team

As of April 2025, The Financial Brand' leadership includes:

Jim Marous - Co-Publisher, Owner and CEO
Ghela Boskovich - Co-Publisher, Owner and CRO

Who's Investing in The Financial Brand?

The Financial Brand has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has The Financial Brand Seen Recently?

Hire2
Exits1

In August 2023, The Financial Brand underwent a significant leadership change with its acquisition by Jim Marous and Ghela Boskovich. This led to the departure of its founder, Jeffry Pilcher, and the appointment of Marous as CEO and Boskovich as CRO, ushering in a new era for the publication.

Departures

Jeffry Pilcher, Jeffry Pilcher departed from The Financial Brand after selling the publication he founded in 2008.

New Appointments:

Jim Marous, Jim Marous was appointed Co-Publisher, Owner and CEO following the acquisition of The Financial Brand.
Ghela Boskovich, Ghela Boskovich was appointed Co-Publisher, Owner and CRO as part of the new leadership team at The Financial Brand.

What Technology (Tech Stack) Is Used byThe Financial Brand?

Discover the tools The Financial Brand uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Financial Brand Email Formats and Examples

The Financial Brand primarily uses a contact form on their website for general inquiries. Direct email addresses for specific team members are not publicly listed. However, common professional email formats for media organizations include variations of [first name], [first initial][last name], or [first name].[last name] @domain.com.

A plausible email format for The Financial Brand could be `[first_initial][last]@thefinancialbrand.com` or `[first].[last]@thefinancialbrand.com`.

Format

Example: `jmarous@thefinancialbrand.com` (speculative based on common formats)

Example

65%

Success rate

What's the Latest News About The Financial Brand?

The Financial BrandAugust 1, 2023

The Financial Brand Announces New Ownership and Expanded Vision for the Future

The Financial Brand announced its acquisition by Jim Marous, a globally recognized financial industry strategist, and Ghela Boskovich, a prominent advocate for fintech and financial inclusion. Jim Marous assumes the role of CEO, and Ghela Boskovich takes on the role of CRO. Founder Jeffry Pilcher transitions out after 15 years of building the publication, marking a new chapter for the influential financial media outlet....more

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