HQ Function

This Irvine location historically served as the central hub for brand development, initial operational strategies, marketing, and corporate administration before the brand's operational components were acquired. Core brand identity and legacy aspects may still be associated with this origin.

Notable Features:

The office space was likely designed to reflect Drybar's distinctive brand aesthetic, featuring its signature yellow and grey color palette, modern furnishings, and an atmosphere that mirrors the chic and playful vibe of its salons.

Work Culture:

The work culture at Drybar's corporate level has traditionally been described as energetic, creative, and customer-centric, emphasizing innovation in beauty services, brand consistency, and a collaborative team environment.

HQ Significance:

The Irvine headquarters is significant as the birthplace and command center for a brand that created and popularized a new category in the beauty service industry, scaling the blowout-only concept nationwide.

Values Reflected in HQ: The headquarters environment aimed to reflect Drybar's core values: focus on customer experience, providing an affordable luxury, fun, quality, and a passion for hairstyling and beauty.

Location:

Drybar's salon operations are primarily located in the United States, with a significant number of franchised shops across the country, and have also expanded into Canada. While the physical salon footprint is concentrated in North America, Drybar's branded hair care products and styling tools, managed by Helen of Troy, enjoy a broader international reach. These products are available through various online retailers, department stores, and beauty specialty stores in multiple countries, giving the Drybar product line a global consumer base.

Street Address:

125 Technology Drive, Suite 150

City:

Irvine

State/Province:

CA

Country:

USA