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Drybar is a popular chain of salons that revolutionized the beauty industry by focusing exclusively on one service: blowouts. Founded in 2010 by Alli Webb, the concept is 'No cuts. No color. Just blowouts.' Drybar aims to provide a fun, sophisticated, and affordable luxury experience where clients can get a professional hairstyle from a menu of signature looks, enjoy a chic salon atmosphere often complete with complimentary drinks and movies. Beyond its salon services, Drybar has also developed a highly successful line of branded hair care products and styling tools, designed to help customers achieve and maintain the perfect blowout at home. The Drybar salon franchise business is now owned and managed by WellBiz Brands Inc., while the Drybar Products line is owned by Helen of Troy Limited.
This Irvine location historically served as the central hub for brand development, initial operational strategies, marketing, and corporate administration before the brand's operational components were acquired. Core brand identity and legacy aspects may still be associated with this origin.
The office space was likely designed to reflect Drybar's distinctive brand aesthetic, featuring its signature yellow and grey color palette, modern furnishings, and an atmosphere that mirrors the chic and playful vibe of its salons.
The work culture at Drybar's corporate level has traditionally been described as energetic, creative, and customer-centric, emphasizing innovation in beauty services, brand consistency, and a collaborative team environment.
The Irvine headquarters is significant as the birthplace and command center for a brand that created and popularized a new category in the beauty service industry, scaling the blowout-only concept nationwide.
Drybar's salon operations are primarily located in the United States, with a significant number of franchised shops across the country, and have also expanded into Canada. While the physical salon footprint is concentrated in North America, Drybar's branded hair care products and styling tools, managed by Helen of Troy, enjoy a broader international reach. These products are available through various online retailers, department stores, and beauty specialty stores in multiple countries, giving the Drybar product line a global consumer base.
125 Technology Drive, Suite 150
Irvine
CA
USA
Address: 1888 N. Sherman Street, Suite 600, Denver, CO 80203
Serves as the central management and operational hub for the Drybar salon franchise network across North America.
Address: One Helen of Troy Plaza, El Paso, Texas 79912
Manages the global product business for the Drybar brand, including innovation, supply chain, and sales channel management for Drybar's retail products.
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As of April 2025, Drybar' leadership includes:
Drybar has been backed by several prominent investors over the years, including:
Direct executive changes specifically for the Drybar brand are not commonly publicized as distinct events, as leadership transitions usually occur within its parent companies: WellBiz Brands Inc. for salon operations and Helen of Troy for products. Key leadership roles impacting Drybar are typically at the parent company level. No prominent Drybar-specific top-level executive appointments or departures have been announced in the past 12 months under the 'Drybar' brand alone.
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Corporate email communications related to Drybar operations are now likely handled through its parent companies. For salon franchise operations, emails would typically use the WellBiz Brands Inc. domain (@wellbizbrands.com), and for product-related matters, the Helen of Troy domain (@helenoftroy.com). Historically, Drybar's own domain (@thedrybar.com) was used.
Common formats include [first].[last]@[parentcompanydomain].com or [first_initial][last]@[parentcompanydomain].com. For example, j.doe@wellbizbrands.com or jdoe@helenoftroy.com.
Format
example.person@thedrybar.com (legacy example, actual current formats follow parent companies)
Example
70%
Success rate
dbusiness.com • November 2, 2023
Drybar, a WellBiz Brands Inc. portfolio company, announced the upcoming opening of a new franchised shop in Bloomfield Hills, Michigan. This expansion signifies continued growth for the blowout service chain in the Metro Detroit area, offering its signature services to more customers....more
PR Newswire • August 15, 2023
WellBiz Brands Inc., the parent company of Drybar salons, was recognized on the Inc. 5000 list of fastest-growing private companies. This achievement highlights the robust growth of its portfolio of beauty and wellness franchises, including the Drybar network....more
Helen of Troy News Release • February 7, 2024
Helen of Troy Limited released its Q3 fiscal 2024 financial results, often discussing the performance of its Beauty & Wellness segment, which includes Drybar products. Such reports provide insights into the product line's market performance and strategic direction....more
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