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The Design Files (TDF) is Australia's most popular digital design publication, founded by Lucy Feagins in 2008. It stands as a premier daily source for inspiration, showcasing exceptional Australian interior design, architecture, stunning homes, beautiful gardens, art, and craft. Renowned for its original photography, compelling storytelling, and unwavering commitment to celebrating Australian creativity, TDF has cultivated a loyal following. Beyond its influential blog, The Design Files actively engages its community through events like the TDF Design Awards and a vibrant social media presence, solidifying its role as a pivotal voice and indispensable resource within the Australian and international design landscape.
Serves as the central hub for all editorial planning, content creation, original photography coordination, digital publishing, partnership management, and business operations for Australia's leading design blog.
The workspace is curated to be inspiring and functional, reflecting the brand's strong design aesthetic and fostering creativity and collaboration among the team. Specific architectural details of their private office are not publicly disclosed.
A dynamic, creative, and highly collaborative environment, driven by a collective passion for design, aesthetics, and storytelling. The culture emphasizes meticulous attention to detail, high-quality visual and written content, and authentic engagement with the Australian design community.
The operational and creative heart of Australia's most influential independent design publication, shaping design discourse, discovering new talent, and inspiring a dedicated audience both nationally and internationally.
While deeply rooted in showcasing Australian design, The Design Files commands a significant and growing international readership. Its digital platform, including the website and active social media channels, ensures its content reaches design enthusiasts, professionals, and creatives across the globe. Functions supported globally include digital content distribution, fostering an international online community interested in unique design perspectives, and highlighting Australian talent on a world stage.
Not publicly listed
Melbourne
Victoria
Australia
Address: N/A
N/A
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As of April 2025, The Design Files' leadership includes:
The Design Files has been backed by several prominent investors over the years, including:
The Design Files maintains a consistent core leadership team. Public announcements of executive-level hires or departures are infrequent, reflecting the stable nature of this founder-led organization. No major executive changes have been publicly noted in the past 12 months.
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The Design Files likely utilizes standard professional email formats typical for digital media companies. Common formats usually involve the first name or a combination of first and last names with their domain thedesignfiles.net.
firstname@thedesignfiles.net (e.g., lucy@thedesignfiles.net) is a highly probable format.
Format
lucy@thedesignfiles.net
Example
80%
Success rate
The Design Files • October 26, 2023
The Design Files celebrated outstanding Australian design and creativity by announcing the winners of its prestigious 2023 Design Awards. The awards recognized excellence across diverse categories including residential architecture, interior design, landscape design, and sustainable design, further cementing TDF's role in championing local talent....more
The Design Files / Industry Recognition • Throughout 2023
In 2023, The Design Files celebrated its 15th anniversary, a significant milestone acknowledging over a decade and a half of influential design journalism, consistently championing Australian creatives, and inspiring a dedicated local and global audience with daily content....more
The Design Files • April 15, 2024
Continuing its dedication to unearthing and promoting Australian talent, The Design Files featured an in-depth profile on a promising emerging ceramic artist, showcasing their unique process and contribution to the contemporary craft scene. This highlights TDF's ongoing commitment to diverse creative disciplines....more
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