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The Critical Thinking Co. is a leading publisher of educational materials dedicated to fostering critical thinking skills in students from PreK through grade 12 and beyond. Founded by John Baker, the company offers a wide array of award-winning books, software, and digital resources across various subjects, including reading, writing, math, science, and social studies. Their core mission is to empower students to become better problem-solvers, analytical thinkers, and lifelong learners by developing their cognitive abilities through engaging and effective educational content.
Serves as the primary administrative, editorial, product development, and customer support center for the company's global operations.
Likely a functional office space designed to support publishing operations, including editorial work, product design, and warehousing/distribution logistics, rather than notable architectural highlights.
The work culture is expected to be intellectually stimulating and mission-driven, emphasizing collaboration, educational excellence, and a passion for developing high-quality learning materials that make a tangible impact on students' cognitive development.
The North Bend headquarters is central to The Critical Thinking Co.'s operations, from conceptualizing new educational products to distributing them to schools, educators, and families worldwide. It represents the core of their commitment to improving critical thinking skills.
While primarily based in the United States, The Critical Thinking Co. has a global reach through its online store, international distributors, and partnerships. Their educational materials are used by students, teachers, and homeschooling families in numerous countries, supporting critical thinking education worldwide. They support global customers through direct sales and a network of educational resellers.
1991 Sherman Ave Ste 200
North Bend
OR
USA
No additional office locations available.
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As of April 2025, The Critical Thinking Co.' leadership includes:
The Critical Thinking Co. has been backed by several prominent investors over the years, including:
As a privately held company, The Critical Thinking Co. does not frequently publicize executive team changes. No major executive hires or exits have been publicly announced in the last 12 months.
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The Critical Thinking Co. likely uses common corporate email formats. While specific internal patterns are not public, a frequent structure involves the first initial followed by the last name.
[first_initial][last]@criticalthinking.com
Format
nbaker@criticalthinking.com
Example
70%
Success rate
The Critical Thinking Co. Blog • August 1, 2023
The Critical Thinking Co. announced it has received seven 1st place awards in the 2023 Practical Homeschooling Reader Awards™, recognizing excellence in various subject categories for its educational products. This highlights their continued recognition within the homeschooling community....more
The Critical Thinking Co. Blog • January 24, 2024
The Critical Thinking Co. featured its 'Pattern Explorer' series (Levels A, B, & C) as an Editor's Choice, emphasizing its role in developing students' abilities to identify and understand patterns, a key component of critical thinking and mathematical reasoning....more
The Critical Thinking Co. Website • Ongoing
The Critical Thinking Co. frequently updates its 'Specials' section with discounted products and bundled offers, providing cost-effective ways for educators and parents to access their award-winning critical thinking resources....more
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