What Does The Critical Thinking Co. Do?

Total employees35
HeadquartersNorth Bend
Founded1958

The Critical Thinking Co. is a leading publisher of educational materials dedicated to fostering critical thinking skills in students from PreK through grade 12 and beyond. Founded by John Baker, the company offers a wide array of award-winning books, software, and digital resources across various subjects, including reading, writing, math, science, and social studies. Their core mission is to empower students to become better problem-solvers, analytical thinkers, and lifelong learners by developing their cognitive abilities through engaging and effective educational content.

Where Is The Critical Thinking Co.'s Headquarters?

The Critical Thinking Co. officeThe Critical Thinking Co. officeThe Critical Thinking Co. officeThe Critical Thinking Co. office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary administrative, editorial, product development, and customer support center for the company's global operations.

Notable Features:

Likely a functional office space designed to support publishing operations, including editorial work, product design, and warehousing/distribution logistics, rather than notable architectural highlights.

Work Culture:

The work culture is expected to be intellectually stimulating and mission-driven, emphasizing collaboration, educational excellence, and a passion for developing high-quality learning materials that make a tangible impact on students' cognitive development.

HQ Significance:

The North Bend headquarters is central to The Critical Thinking Co.'s operations, from conceptualizing new educational products to distributing them to schools, educators, and families worldwide. It represents the core of their commitment to improving critical thinking skills.

Values Reflected in HQ: The headquarters likely reflects values of educational integrity, innovation in learning, and a commitment to quality in product development and customer service.

Location:

While primarily based in the United States, The Critical Thinking Co. has a global reach through its online store, international distributors, and partnerships. Their educational materials are used by students, teachers, and homeschooling families in numerous countries, supporting critical thinking education worldwide. They support global customers through direct sales and a network of educational resellers.

Street Address:

1991 Sherman Ave Ste 200

City:

North Bend

State/Province:

OR

Country:

USA

Where Else Does The Critical Thinking Co. Operate Around the World?

No additional office locations available.

Buying Intent Signals for The Critical Thinking Co.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Critical Thinking Co.? Meet the Executive Team

As of April 2025, The Critical Thinking Co.' leadership includes:

Nile Baker - President

Who's Investing in The Critical Thinking Co.?

The Critical Thinking Co. has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has The Critical Thinking Co. Seen Recently?

Hire0
Exits0

As a privately held company, The Critical Thinking Co. does not frequently publicize executive team changes. No major executive hires or exits have been publicly announced in the last 12 months.

What Technology (Tech Stack) Is Used byThe Critical Thinking Co.?

Discover the tools The Critical Thinking Co. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Critical Thinking Co. Email Formats and Examples

The Critical Thinking Co. likely uses common corporate email formats. While specific internal patterns are not public, a frequent structure involves the first initial followed by the last name.

[first_initial][last]@criticalthinking.com

Format

nbaker@criticalthinking.com

Example

70%

Success rate

What's the Latest News About The Critical Thinking Co.?

The Critical Thinking Co. Blog • August 1, 2023

The Critical Thinking Co. Wins Seven 1st Place Practical Homeschooling Reader Awards™ 2023

The Critical Thinking Co. announced it has received seven 1st place awards in the 2023 Practical Homeschooling Reader Awards™, recognizing excellence in various subject categories for its educational products. This highlights their continued recognition within the homeschooling community....more

The Critical Thinking Co. Blog • January 24, 2024

The Critical Thinking Co. Highlights 'Pattern Explorer' Series as Editor's Choice

The Critical Thinking Co. featured its 'Pattern Explorer' series (Levels A, B, & C) as an Editor's Choice, emphasizing its role in developing students' abilities to identify and understand patterns, a key component of critical thinking and mathematical reasoning....more

The Critical Thinking Co. Website • Ongoing

The Critical Thinking Co. Offers Regular Discounts and Special Bundles

The Critical Thinking Co. frequently updates its 'Specials' section with discounted products and bundled offers, providing cost-effective ways for educators and parents to access their award-winning critical thinking resources....more

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