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The Creative Assembly (CA) is one of Europe's leading and largest game development studios, founded in 1987 by Tim Ansell and based in Horsham, West Sussex, UK. Acquired by SEGA in 2005, CA is renowned for its critically acclaimed and commercially successful Total Warâ„¢ series, a strategy game franchise that has sold tens of millions of copies. Beyond strategy, the studio has diversified its portfolio with titles like the award-winning survival horror game Alien: Isolation and the team-based shooter Hyenas (though development on Hyenas was ceased in late 2023). With multiple development teams, CA continues to work on new Total War titles, unannounced projects, and explore new genres, consistently pushing the boundaries of game development.
Serves as the primary development hub for the Total War franchise and other major IP development, housing core design, art, programming, audio, QA, publishing, and administrative functions.
State-of-the-art development facilities, including a dedicated motion capture studio. Modern office spaces designed to foster collaboration and creativity, often themed around their game worlds.
Known for a passionate, creative, and collaborative work environment. Strong emphasis on quality, innovation, and employee well-being, with various clubs and social events. Encourages a culture of learning and skill development.
The Horsham HQ is the birthplace and nerve center of the Total War series, driving the strategic direction and technological innovation for the company's flagship franchise and other key projects.
While The Creative Assembly's primary development studios are located in the UK (Horsham) and Bulgaria (Sofia), its games reach a global audience through SEGA's worldwide publishing and distribution network. This global reach involves international marketing campaigns, localized game versions, global community management, and customer support across numerous countries and languages. Their player base spans across North America, Europe, Asia, and Oceania.
2 Park Street
Horsham
West Sussex
United Kingdom
Address: Boulevard Aleksandar Stamboliyski 101, 1303 Sofia Center, Sofia, Bulgaria
To expand development capacity for the Total War series, access a diverse talent pool, and provide robust support for ongoing game development and live operations.
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As of April 2025, Creative Assembly' leadership includes:
Creative Assembly has been backed by several prominent investors over the years, including:
Within the last ~18 months, the most significant leadership transition was Gareth Edmondson's appointment as Studio Director in January 2023. No other major public executive hires or departures at the top-tier level have been widely reported for The Creative Assembly in the immediate past 12 months. Internal promotions or shuffles related to project realignments, such as the cessation of Hyenas development, may have occurred but are not typically publicly detailed.
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The Creative Assembly primarily uses the email format [first_initial][last]@creative-assembly.com. Variations such as [first].[last] may exist but are less common.
[first_initial][last]@creative-assembly.com
Format
jdoe@creative-assembly.com
Example
85%
Success rate
PC Gamer • May 23, 2024
The Creative Assembly announced a free update for Total War: Pharaoh titled 'High Tide,' introducing new Sea Peoples factions and gameplay mechanics. Additionally, the base game's price was reduced, with partial refunds offered to those who purchased it at its original price, reflecting a shift in how the game is positioned and its content offering expanded based on community feedback....more
GamesIndustry.biz • February 15, 2024
Following community feedback on Total War: Pharaoh, Creative Assembly leadership discussed the game's launch, future updates, and reaffirmed their commitment to historical Total War titles alongside their fantasy offerings. They outlined plans for more frequent communication and future content directions....more
Eurogamer • September 28, 2023
SEGA announced the cancellation of Hyenas, the multiplayer shooter in development at The Creative Assembly. This decision was part of a wider restructuring within SEGA Europe, leading to some job losses and a refocusing of the studio's development efforts, primarily back towards its core strengths in strategy games....more
GamesIndustry.biz • January 26, 2023
Gareth Edmondson was appointed as the new studio director for The Creative Assembly, taking over from Tim Heaton who moved into a chairman role for CA while also serving as EVP for Sega's West studios. Edmondson previously served as COO....more
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