HQ Function

Serves as the central hub for strategic planning, operations management, brand marketing, product development, human resources, and administrative functions for The Coffee House's extensive network of coffee shops across Vietnam.

Notable Features:

Located in Empire Tower, a modern office building in Ho Chi Minh City's central business district (District 1), offering a professional and accessible environment for its corporate team.

Work Culture:

The work culture at The Coffee House headquarters is likely dynamic, fast-paced, and customer-centric, reflecting the brand's youthful and innovative spirit. There is an emphasis on teamwork, continuous improvement, and embodying the core mission of 'Delivering Happiness'.

HQ Significance:

The headquarters is crucial for coordinating operations across hundreds of outlets, driving growth strategy, maintaining brand consistency, innovating on products and services, and managing the company's expansion in a competitive market.

Values Reflected in HQ: The headquarters' location and setup likely reflect values such as professionalism, ambition, efficiency in operations, and a connection to the urban, dynamic environment its brand serves.

Location:

The Coffee House's operations are primarily concentrated in Vietnam, where it has established a significant national footprint with stores in numerous cities and provinces. While its main focus has been domestic growth, its strong brand and operational capabilities provide a foundation for potential future international expansion in the Southeast Asian region or beyond.

Street Address:

Floor 7, Empire Tower, 26-28 Ham Nghi Street

City:

Ho Chi Minh City

State/Province:

Ho Chi Minh City

Country:

Vietnam