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The Cassandra Report
What Does The Cassandra Report Do?
The Cassandra Report, a service of Big Village, is a premier consultancy specializing in generational insights and youth culture. For over two decades, it has been a vital resource for brands seeking to understand and engage with young consumers, particularly Gen Z and Millennials. Cassandra delivers in-depth research, trend forecasting, and strategic recommendations to help businesses navigate the evolving youth market, develop impactful products, and create resonant marketing campaigns. Their expertise lies in uncovering the 'why' behind youth behaviors and preferences, offering a forward-looking perspective on cultural shifts.
Where Is The Cassandra Report's Headquarters?
HQ Function
Central hub for Big Village's U.S. operations, including strategic leadership, client management, research and insights divisions like The Cassandra Report, data analytics, and administrative functions.
Notable Features:
Situated in the Hudson Square neighborhood of Manhattan, a vibrant hub for media, tech, and creative industries, offering modern office amenities and collaborative workspaces.
Work Culture:
A dynamic, fast-paced, and insights-driven environment that fosters collaboration, innovation, and a deep understanding of consumer behavior and market trends, reflecting the nature of a leading research and advertising consultancy.
HQ Significance:
Key center for developing and disseminating The Cassandra Report's influential youth insights, and for Big Village's broader market research and strategic services in North America. Its NYC location provides proximity to major clients and talent.
Values Reflected in HQ: Expertise in data and insights, forward-thinking, client partnership, innovation, and a commitment to understanding cultural and consumer evolution.
Location:
The Cassandra Report's insights are utilized globally through its parent company, Big Village. Big Village maintains an international footprint with offices in key markets across North America (including multiple US cities and Canada) and Europe (UK). This network enables them to conduct global research, serve multinational clients, and provide localized strategic support. Functions supported globally include market research (like Cassandra's trend forecasting), data analytics, advertising and creative services, media planning, and technology solutions, often with a focus on adapting insights for diverse cultural contexts.
Street Address:
200 Varick Street, Suite 901
City:
New York
State/Province:
NY
Country:
USA
Where Else Does The Cassandra Report Operate Around the World?
London, UK
Address: The Joiner Smithfields, 1-5 St. John Street, London, EC1M 4AA, UK
Key center for addressing the specific market dynamics and consumer trends within the EMEA (Europe, Middle East, and Africa) region, offering localized expertise and support for global and regional brands.
Buying Intent Signals for The Cassandra Report
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Cassandra Report? Meet the Executive Team
As of April 2025, The Cassandra Report' leadership includes:
Who's Investing in The Cassandra Report?
The Cassandra Report has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Cassandra Report Seen Recently?
Big Village has undergone significant leadership renewal in the past year, notably with the appointment of a new CEO in March 2023 and a new CFO in July 2023, signaling a new phase of growth and strategic focus under its ownership by Lake Capital.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byThe Cassandra Report?
Discover the tools The Cassandra Report uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Cassandra Report Email Formats and Examples
Common email formats for Big Village, the parent company of The Cassandra Report, typically utilize combinations of an employee's first name and last name, or first initial and last name. These are standard corporate email patterns.
[first].[last]@big-village.com or [f][last]@big-village.com
Format
jane.doe@big-village.com or jdoe@big-village.com
Example
80%
Success rate
What's the Latest News About The Cassandra Report?
PR Newswire • July 18, 2023
Cassandra Report®: Gen Z's Stance on Social Issues and Brand Activism: Navigating the Complexities of Purpose-Driven Marketing
The Cassandra Report released new findings on Gen Z's expectations regarding brand activism and social issues, highlighting the complexities for marketers in engaging this demographic authentically. The report delves into how brands can effectively align with youth values without appearing performative....more
PR Newswire • March 7, 2023
Big Village Appoints Dev Berg as Chief Executive Officer
Big Village announced the appointment of Dev Berg as its new Chief Executive Officer. Berg brings extensive experience in technology, data, and client services to lead Big Village into its next chapter of growth and innovation in the advertising and marketing solutions space....more
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