HQ Function

Serves as the primary museum facility, housing the art collection, temporary exhibitions, educational programs, administrative offices, retail store, and public engagement spaces.

Notable Features:

The 'veil-and-vault' architectural design by Diller Scofidio + Renfro; the third-floor galleries with diffuse natural light filtered through the 'veil'; the 'Oculus' window offering a view into the storage vault; The Plaza at The Broad, a public green space; and the visible art storage 'vault' at the heart of the building.

Work Culture:

A mission-driven environment focused on public access to contemporary art, curatorial excellence, visitor engagement, and education. The culture likely fosters collaboration among teams dedicated to collections management, exhibition development, operations, and public programming, with a strong emphasis on visitor experience.

HQ Significance:

A major cultural landmark in Los Angeles, renowned for its significant collection of contemporary art, distinctive architecture, and commitment to free public access. It plays a vital role in the city's cultural landscape and contributes to the international contemporary art discourse.

Values Reflected in HQ: Accessibility (evidenced by free general admission and extensive public programming), architectural innovation, a deep commitment to collecting and exhibiting contemporary art, public service, and cultural enrichment for a diverse audience.

Location:

While The Broad's physical museum is situated exclusively in Los Angeles, its global influence is significant. This is primarily achieved through The Broad Art Foundation's extensive international art lending program, which makes works from the collection accessible to museums and galleries worldwide. Furthermore, the collection itself features internationally acclaimed artists, and the museum actively participates in the global contemporary art dialogue through its curated exhibitions, publications, and scholarly research.

Street Address:

221 S Grand Ave

City:

Los Angeles

State/Province:

CA

Country:

USA