The Brick
The Brick's Overview
The Brick Ltd. is a prominent Canadian retailer specializing in household furniture, mattresses, appliances, and home electronics. Founded in 1971 in Edmonton, Alberta, The Brick has grown to become one of Canada's largest retailers in its segment. Known for its wide selection of products, 'saving you more' tagline, promotional offers, and various financing options, the company operates numerous retail stores across Canada, including superstores under 'The Brick' and 'The Brick Outlet' banners, as well as a comprehensive e-commerce platform. The Brick is committed to helping Canadians furnish their homes with style and value, and is a subsidiary of Leon's Furniture Limited (LFL).
Where is The Brick's Headquarters?
HQ Function
The Edmonton headquarters serves as the central command for The Brick's national operations, overseeing strategic planning, merchandising, marketing, supply chain management, finance, human resources, and IT infrastructure for its extensive retail network.
Notable Features:
The facility is a modern corporate office designed to support a large workforce. While specific architectural details are not widely publicized, it houses the core departments essential for managing a nationwide retail chain.
Work Culture:
The work culture at The Brick's headquarters is likely dynamic and results-oriented, characteristic of the retail industry. It would emphasize collaboration, customer focus, innovation in retail strategies, and operational efficiency to maintain competitiveness.
HQ Significance:
As the birthplace and nerve center of The Brick, the Edmonton headquarters is pivotal in shaping the company's brand identity, driving its business strategy across Canada, and ensuring a consistent customer experience both in-store and online.
Values Reflected in HQ: The headquarters' operations reflect The Brick's core values such as delivering value to customers, commitment to service, adaptability in a competitive market, and fostering a strong Canadian brand.
Location:
The Brick's primary operational and retail presence is concentrated within Canada, where it operates a vast network of stores and distribution centers. While its direct consumer-facing activities are Canadian, The Brick engages in global sourcing to procure its diverse range of products. This involves partnerships with manufacturers and suppliers from various international markets to bring furniture, appliances, mattresses, and electronics to Canadian consumers. Its parent company, Leon's Furniture Limited, also operates predominantly within Canada.
Street Address:
16930 114 Ave NW
City:
Edmonton
State/Province:
Alberta
Country:
Canada
The Brick's Global Presence
Brampton, Ontario, Canada
Address: 8875 Torbram Rd, Brampton, ON L6T 3V9, Canada
To ensure efficient inventory management and timely distribution of furniture, appliances, and electronics to The Brick's customers and stores throughout Ontario and other Eastern Canadian provinces.
Calgary, Alberta, Canada
Address: 5875 72 Ave SE, Calgary, AB T2C 4X6, Canada
To optimize The Brick's supply chain operations in Western Canada, ensuring product availability and supporting the company's retail footprint in this expansive geographical area.
Lachine, Quebec, Canada
Address: 1065 Rue Notre Dame, Lachine, QC H8S 2C3, Canada
To cater to the specific logistical and inventory needs of the Quebec market, ensuring efficient service and product availability for customers and stores in the province.
Buying Intent Signals for The Brick
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of The Brick
As of April 2025, The Brick' leadership includes:
Investors of The Brick
The Brick has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, there have been no major, publicly announced new hires or departures directly within The Brick's specific senior executive team (e.g., President of The Brick). However, a significant leadership transition occurred at its parent company, Leon's Furniture Limited (LFL), in late 2023: Michael Walsh was appointed President and CEO of LFL, overseeing all its brands including The Brick. This change reflects a strategic leadership update for the overall organization.
Technology (Tech Stack) used by The Brick
Discover the tools The Brick uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Brick Email Formats and Examples
The Brick, like many large corporations, likely utilizes standardized email formats for its employees. While the precise, exclusive format isn't publicly detailed, common conventions include combinations of first name, last name, and initials. For example, [first_initial][last]@thebrick.com or [first].[last]@thebrick.com are plausible structures.
[first_initial][last]@thebrick.com (e.g., jdoe@thebrick.com) or [first].[last]@thebrick.com (e.g., jane.doe@thebrick.com)
Format
dave.freeman@thebrick.com
Example
70%
Success rate
News and media
Newswire.ca (Leon's Furniture Limited) • February 22, 2024
The Brick Parent Co. Leon's Reports Strong Q4 & Record Full Year 2023 Financials
Leon's Furniture Limited (LFL), the parent company of The Brick, announced robust financial results for the fourth quarter and a record performance for the full year of 2023. The company highlighted its resilience and market share growth, with The Brick's performance contributing significantly to these results....more
Retail Insider • April 18, 2023
The Brick Achieves Success with Store Expansion and Renovation Strategy
The Brick is experiencing positive results from its ambitious strategy involving new store openings and extensive renovations of existing locations. This initiative aims to enhance the customer shopping experience and adapt to the evolving retail environment, as discussed by company leadership in an interview with Retail Insider....more
The Brick YouTube Channel / Press Release • November 7, 2023
The Brick Launches 2023 Holiday Campaign 'A Gift From The Brickley'
The Brick unveiled its 2023 holiday season campaign, 'A Gift From The Brickley,' featuring its popular mascot Brickley Bear. The campaign focuses on the joy of giving and creating comfortable homes for the holidays, often tying into charitable initiatives like supporting the Children's Miracle Network....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including The Brick, are just a search away.