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The Brand Agency is one of Australia’s largest and most successful integrated communications companies, with offices in Perth, Melbourne, Sydney, and Auckland (New Zealand). They offer a comprehensive suite of services including strategy, advertising, brand design, digital experience, content & social media, media planning and buying, and public relations. The agency is known for delivering effective communication solutions that help clients achieve their business objectives and has a strong reputation across various industries. The Brand Agency is part of WPP, the world's largest advertising and PR group, providing them access to a global network of resources and expertise.
The Perth headquarters functions as the central operational and creative hub, managing national campaigns, pioneering strategic brand development, and housing core administrative and leadership teams.
The Perth HQ features a modern, open-plan office design fostering collaboration and creativity. It is equipped with state-of-the-art technology and dedicated creative suites to support its diverse service offerings, including in-house production capabilities.
The Brand Agency promotes a dynamic, inclusive, and collaborative work culture. Employees often describe it as a fast-paced yet supportive environment that values creativity, strategic thinking, and continuous learning, with a strong focus on teamwork and achieving client success.
As the founding office and the largest in the agency's network, the Perth headquarters is highly significant. It has played a pivotal role in establishing The Brand Agency's reputation for creative excellence and effectiveness in Western Australia and nationally, serving major local and national clients.
Primarily focused on Australia and New Zealand, The Brand Agency significantly benefits from being part of WPP, the world's largest communications services group. This affiliation provides access to an extensive global network of specialized agencies, market intelligence, and technological resources. This allows The Brand Agency to support clients with international ambitions by leveraging WPP's worldwide presence for campaign execution, cross-market research, and global strategy alignment, effectively offering global reach with local expertise.
178 Railway Parade
West Leederville
WA
Australia
Address: Level 7, 161 Collins Street, Melbourne VIC 3000
Serves as a key hub for eastern Australia, providing localized market expertise, fostering client relationships in Victoria, and expanding the agency's national footprint in major metropolitan markets.
Address: WPP, 1 Kent Street, Millers Point NSW 2000
To strengthen The Brand Agency's presence in New South Wales, offering access to WPP's broad resources for major clients and complex, integrated projects, ensuring strong market penetration in Sydney.
Address: Level 1, 202 Ponsonby Road, Ponsonby, Auckland 1011
To serve clients effectively within New Zealand by offering localized market insights and creative services, and to act as a strategic trans-Tasman link for the agency's Australasian operations.
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As of April 2025, The Brand Agency' leadership includes:
The Brand Agency has been backed by several prominent investors over the years, including:
In the past 12-18 months, The Brand Agency has focused on strengthening its strategic and creative leadership teams with key appointments in its Perth and Melbourne offices. Notable hires include new Heads of Planning and Strategy, indicating a drive to enhance service offerings and market leadership. No major executive departures have been publicly announced during this period.
Discover the tools The Brand Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Brand Agency primarily utilizes the email format [first].[last]@thebrandagency.com.au for its employees. While this is the most common structure, other formats may exist in isolated cases. This format is typical for many professional service firms.
[first].[last]@thebrandagency.com.au
Format
nick.bayes@thebrandagency.com.au
Example
85%
Success rate
Mumbrella • May 7, 2024
The Brand Agency launched a new campaign for RAC Insurance in Western Australia, titled 'Ride Your Own Story.' The campaign specifically targets motorcycle insurance, emphasizing the freedom and personal journey associated with riding....more
B&T • October 26, 2023
The Brand Agency announced the appointment of Emily Colman to the role of Head of Planning in its Perth office. This strategic hire aims to enhance the agency's strategic planning capabilities and client service offerings....more
Campaign Brief Australia • October 10, 2023
The Brand Agency's Melbourne office strengthened its leadership by appointing Anna College as its new Head of Strategy. College is expected to drive strategic thinking and innovation for the agency's Melbourne clients....more
Campaign Brief Asia • February 20, 2023
Dean Hunt joined The Brand Agency in Perth as Creative Director, tasked with leading the creative department and elevating the agency's creative output for its diverse client roster....more
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