What Does The Brand Agency Do?

Total employees220
HeadquartersWest Leederville
Founded1991

The Brand Agency is one of Australia’s largest and most successful integrated communications companies, with offices in Perth, Melbourne, Sydney, and Auckland (New Zealand). They offer a comprehensive suite of services including strategy, advertising, brand design, digital experience, content & social media, media planning and buying, and public relations. The agency is known for delivering effective communication solutions that help clients achieve their business objectives and has a strong reputation across various industries. The Brand Agency is part of WPP, the world's largest advertising and PR group, providing them access to a global network of resources and expertise.

Where Is The Brand Agency's Headquarters?

The Brand Agency officeThe Brand Agency officeThe Brand Agency officeThe Brand Agency office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Perth headquarters functions as the central operational and creative hub, managing national campaigns, pioneering strategic brand development, and housing core administrative and leadership teams.

Notable Features:

The Perth HQ features a modern, open-plan office design fostering collaboration and creativity. It is equipped with state-of-the-art technology and dedicated creative suites to support its diverse service offerings, including in-house production capabilities.

Work Culture:

The Brand Agency promotes a dynamic, inclusive, and collaborative work culture. Employees often describe it as a fast-paced yet supportive environment that values creativity, strategic thinking, and continuous learning, with a strong focus on teamwork and achieving client success.

HQ Significance:

As the founding office and the largest in the agency's network, the Perth headquarters is highly significant. It has played a pivotal role in establishing The Brand Agency's reputation for creative excellence and effectiveness in Western Australia and nationally, serving major local and national clients.

Values Reflected in HQ: The HQ's design, atmosphere, and operations reflect The Brand Agency's core values of creativity, collaboration, strategic insight, innovation, and a profound commitment to delivering impactful results for its clients. The open and modern environment encourages transparent communication and idea-sharing.

Location:

Primarily focused on Australia and New Zealand, The Brand Agency significantly benefits from being part of WPP, the world's largest communications services group. This affiliation provides access to an extensive global network of specialized agencies, market intelligence, and technological resources. This allows The Brand Agency to support clients with international ambitions by leveraging WPP's worldwide presence for campaign execution, cross-market research, and global strategy alignment, effectively offering global reach with local expertise.

Street Address:

178 Railway Parade

City:

West Leederville

State/Province:

WA

Country:

Australia

Where Else Does The Brand Agency Operate Around the World?

Melbourne, VIC/Australia

Address: Level 7, 161 Collins Street, Melbourne VIC 3000

Serves as a key hub for eastern Australia, providing localized market expertise, fostering client relationships in Victoria, and expanding the agency's national footprint in major metropolitan markets.

Sydney, NSW/Australia

Address: WPP, 1 Kent Street, Millers Point NSW 2000

To strengthen The Brand Agency's presence in New South Wales, offering access to WPP's broad resources for major clients and complex, integrated projects, ensuring strong market penetration in Sydney.

Auckland, /New Zealand

Address: Level 1, 202 Ponsonby Road, Ponsonby, Auckland 1011

To serve clients effectively within New Zealand by offering localized market insights and creative services, and to act as a strategic trans-Tasman link for the agency's Australasian operations.

Buying Intent Signals for The Brand Agency

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Brand Agency? Meet the Executive Team

As of April 2025, The Brand Agency' leadership includes:

Nick Bayes - Managing Director, Perth
Hannah Muirhead - Managing Director, Melbourne
Paul Hamilton - Executive Creative Director
Angela Naaykens - Head of Media and Analytics
Brendon Lewis - Head of Digital
Emily Colman - Head of Planning, Perth
Anna College - Head of Strategy, Melbourne

Who's Investing in The Brand Agency?

The Brand Agency has been backed by several prominent investors over the years, including:

WPP plc

What Leadership Changes Has The Brand Agency Seen Recently?

Hire2
Exits0

In the past 12-18 months, The Brand Agency has focused on strengthening its strategic and creative leadership teams with key appointments in its Perth and Melbourne offices. Notable hires include new Heads of Planning and Strategy, indicating a drive to enhance service offerings and market leadership. No major executive departures have been publicly announced during this period.

New Appointments:

Emily Colman, Emily Colman appointed as the new Head of Planning for The Brand Agency's Perth office.
Anna College, Anna College appointed as the new Head of Strategy for The Brand Agency's Melbourne office.

What Technology (Tech Stack) Is Used byThe Brand Agency?

Discover the tools The Brand Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Brand Agency Email Formats and Examples

The Brand Agency primarily utilizes the email format [first].[last]@thebrandagency.com.au for its employees. While this is the most common structure, other formats may exist in isolated cases. This format is typical for many professional service firms.

[first].[last]@thebrandagency.com.au

Format

nick.bayes@thebrandagency.com.au

Example

85%

Success rate

What's the Latest News About The Brand Agency?

Mumbrella • May 7, 2024

The Brand Agency unveils latest ‘Ride Your Own Story’ campaign for RAC

The Brand Agency launched a new campaign for RAC Insurance in Western Australia, titled 'Ride Your Own Story.' The campaign specifically targets motorcycle insurance, emphasizing the freedom and personal journey associated with riding....more

B&T • October 26, 2023

The Brand Agency Appoints Emily Colman As Head Of Planning In Perth

The Brand Agency announced the appointment of Emily Colman to the role of Head of Planning in its Perth office. This strategic hire aims to enhance the agency's strategic planning capabilities and client service offerings....more

Campaign Brief Australia • October 10, 2023

The Brand Agency Melbourne appoints Anna College as head of strategy

The Brand Agency's Melbourne office strengthened its leadership by appointing Anna College as its new Head of Strategy. College is expected to drive strategic thinking and innovation for the agency's Melbourne clients....more

Campaign Brief Asia • February 20, 2023

The Brand Agency Perth appoints Dean Hunt as Creative Director

Dean Hunt joined The Brand Agency in Perth as Creative Director, tasked with leading the creative department and elevating the agency's creative output for its diverse client roster....more

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