What Does The Beach People Do?

Total employees35
HeadquartersBallina
Founded2013

The Beach People is an Australian-based, globally recognized lifestyle brand renowned for its iconic 'Roundie' towels and a curated collection of luxurious seaside essentials. Founded in 2013 by sisters Emma Henderson and Victoria Beattie, the company designs beautiful and functional products for the beach, bath, kids, and home, inspired by their coastal upbringing and a desire to create lasting memories. Their offerings have expanded to include bedding, apparel, and various accessories, all embodying a relaxed, yet sophisticated coastal aesthetic and a commitment to quality.

Where Is The Beach People's Headquarters?

The Beach People officeThe Beach People officeThe Beach People officeThe Beach People office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for operations, design conceptualization, product development, warehousing for Australia and international orders (excluding North America), and customer service.

Notable Features:

Likely a modern, functional commercial space designed to support creative processes and efficient logistics, embodying the brand's coastal, minimalist aesthetic. It facilitates the design-to-dispatch workflow.

Work Culture:

A creative, collaborative, and dynamic environment inspired by the coastal lifestyle. The culture likely emphasizes a passion for design, quality craftsmanship, sustainability, and customer satisfaction, fostering a close-knit team atmosphere.

HQ Significance:

The headquarters is central to The Beach People's Australian roots and brand identity. Its location in a coastal region directly influences their design philosophy and allows for authentic brand storytelling. It's the heart of their global operations.

Values Reflected in HQ: The headquarters reflects values of quality, thoughtful design, connection to nature (coastal inspiration), and operational efficiency in serving a global customer base.

Location:

The Beach People supports a global customer base through its e-commerce platform, shipping worldwide from its warehouses in Australia and the USA. The brand also partners with a curated selection of international retailers and department stores across various countries, extending its reach and making its products accessible to a wider audience seeking luxury coastal-inspired goods.

Street Address:

Unit 2, 28-30 Piper Drive

City:

Ballina

State/Province:

New South Wales

Country:

Australia

Where Else Does The Beach People Operate Around the World?

USA (Specific location not publicly detailed)

Address: Warehouse facility location not publicly specified

To provide faster shipping, reduce logistics costs, and improve customer service for The Beach People's growing customer base in North America, enhancing their market presence and accessibility in the region.

Buying Intent Signals for The Beach People

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading The Beach People? Meet the Executive Team

As of April 2025, The Beach People' leadership includes:

Emma Henderson - Co-Founder & Director
Victoria Beattie - Co-Founder & Director

Who's Investing in The Beach People?

The Beach People has been backed by several prominent investors over the years, including:

Privately Held: The Beach People is primarily a founder-owned and operated company. Information regarding specific external private investors is not publicly disclosed.

What Leadership Changes Has The Beach People Seen Recently?

Hire0
Exits0

No significant high-profile executive hires or departures have been publicly announced by The Beach People in the last 12 months. The founding team continues to lead the company's strategic direction.

Departures

N/A, No publicly reported executive departures in the last 12 months.

New Appointments:

N/A, No publicly reported new executive appointments in the last 12 months.

What Technology (Tech Stack) Is Used byThe Beach People?

Discover the tools The Beach People uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

The Beach People Email Formats and Examples

Common email formats for The Beach People likely follow standard professional patterns, such as using the first name or first initial and last name. The primary domain is @thebeachpeople.com.au.

[first]@thebeachpeople.com.au or [first].[last]@thebeachpeople.com.au

Format

emma@thebeachpeople.com.au

Example

75%

Success rate

What's the Latest News About The Beach People?

Forbes AustraliaOctober 25, 2023

The Beach People co-founders on how they built a global empire

An interview with Emma Henderson and Victoria Beattie discussing their journey from a single product idea, the Roundie towel, to establishing a globally recognized lifestyle brand. They share insights into their business growth, brand building, and international expansion....more

The CEO MagazineMarch 1, 2023

The Beach People: from a single round towel to a global lifestyle brand

Profile on The Beach People founders Victoria Beattie and Emma Henderson, detailing the brand's evolution, its commitment to quality and design, and its expansion into new product categories beyond beach towels....more

EatWell MagazineNovember 15, 2023

Brands We Love: The Beach People

A feature highlighting The Beach People as a beloved Australian brand, focusing on their aesthetic, product quality, and the lifestyle they represent. It often covers their latest collections and sustainability efforts....more

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