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The Beach People is an Australian-based, globally recognized lifestyle brand renowned for its iconic 'Roundie' towels and a curated collection of luxurious seaside essentials. Founded in 2013 by sisters Emma Henderson and Victoria Beattie, the company designs beautiful and functional products for the beach, bath, kids, and home, inspired by their coastal upbringing and a desire to create lasting memories. Their offerings have expanded to include bedding, apparel, and various accessories, all embodying a relaxed, yet sophisticated coastal aesthetic and a commitment to quality.
Serves as the central hub for operations, design conceptualization, product development, warehousing for Australia and international orders (excluding North America), and customer service.
Likely a modern, functional commercial space designed to support creative processes and efficient logistics, embodying the brand's coastal, minimalist aesthetic. It facilitates the design-to-dispatch workflow.
A creative, collaborative, and dynamic environment inspired by the coastal lifestyle. The culture likely emphasizes a passion for design, quality craftsmanship, sustainability, and customer satisfaction, fostering a close-knit team atmosphere.
The headquarters is central to The Beach People's Australian roots and brand identity. Its location in a coastal region directly influences their design philosophy and allows for authentic brand storytelling. It's the heart of their global operations.
The Beach People supports a global customer base through its e-commerce platform, shipping worldwide from its warehouses in Australia and the USA. The brand also partners with a curated selection of international retailers and department stores across various countries, extending its reach and making its products accessible to a wider audience seeking luxury coastal-inspired goods.
Unit 2, 28-30 Piper Drive
Ballina
New South Wales
Australia
Address: Warehouse facility location not publicly specified
To provide faster shipping, reduce logistics costs, and improve customer service for The Beach People's growing customer base in North America, enhancing their market presence and accessibility in the region.
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As of April 2025, The Beach People' leadership includes:
The Beach People has been backed by several prominent investors over the years, including:
No significant high-profile executive hires or departures have been publicly announced by The Beach People in the last 12 months. The founding team continues to lead the company's strategic direction.
Discover the tools The Beach People uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for The Beach People likely follow standard professional patterns, such as using the first name or first initial and last name. The primary domain is @thebeachpeople.com.au.
[first]@thebeachpeople.com.au or [first].[last]@thebeachpeople.com.au
Format
emma@thebeachpeople.com.au
Example
75%
Success rate
Forbes Australia • October 25, 2023
An interview with Emma Henderson and Victoria Beattie discussing their journey from a single product idea, the Roundie towel, to establishing a globally recognized lifestyle brand. They share insights into their business growth, brand building, and international expansion....more
The CEO Magazine • March 1, 2023
Profile on The Beach People founders Victoria Beattie and Emma Henderson, detailing the brand's evolution, its commitment to quality and design, and its expansion into new product categories beyond beach towels....more
EatWell Magazine • November 15, 2023
A feature highlighting The Beach People as a beloved Australian brand, focusing on their aesthetic, product quality, and the lifestyle they represent. It often covers their latest collections and sustainability efforts....more
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