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The Bar Method
What Does The Bar Method Do?
The Bar Method is a boutique fitness company renowned for its signature barre-based workouts. Founded in 2001 by Burr Leonard, the program is designed to be safe, effective, and transformative, integrating principles of dance conditioning, physical therapy, and interval training. Classes focus on isometric exercises to sculpt and tone muscles, interspersed with periods of stretching to elongate them, resulting in a lean, strong physique. The Bar Method emphasizes precise movements, proper form, and a mind-body connection, making it suitable for various fitness levels. It fosters a strong sense of community within its studios and also offers online classes for at-home workouts. In 2019, The Bar Method was acquired by Self Esteem Brands, the parent company of Anytime Fitness and other wellness franchises.
Where Is The Bar Method's Headquarters?
HQ Function
Serves as the central hub for The Bar Method's brand strategy, franchise support, curriculum development, marketing, and overall operational management under the Self Esteem Brands umbrella.
Notable Features:
Modern corporate campus of Self Esteem Brands, designed to foster collaboration, innovation, and support for its portfolio of wellness and fitness brands. Includes amenities that promote a healthy work-life balance.
Work Culture:
The work culture, influenced by Self Esteem Brands, is dynamic and growth-oriented, emphasizing health, wellness, community, and franchisee success. It's collaborative and driven by a passion for improving lives through fitness.
HQ Significance:
This location is pivotal for the strategic direction of The Bar Method, ensuring brand consistency, driving innovation in its fitness offerings, and providing comprehensive support to its network of franchisees.
Values Reflected in HQ: The headquarters reflects values of excellence, community, support, innovation, and a commitment to health and well-being, central to both The Bar Method and Self Esteem Brands.
Location:
The Bar Method operates a significant network of franchised studios primarily across the United States and Canada. While its physical studio presence is concentrated in North America, its digital platform, Bar Method Online, allows individuals worldwide to access its unique barre workouts, significantly extending its global reach. The company actively supports its North American franchisees and leverages its online offerings to engage an international fitness audience.
Street Address:
111 Weir Drive
City:
Woodbury
State/Province:
MN
Country:
USA
Where Else Does The Bar Method Operate Around the World?
San Francisco, CA/USA
Address: 333 Fillmore St, San Francisco, CA 94117 (Example Studio: Marina)
Serves the fitness needs of the local San Francisco community, building brand loyalty and presence in a key urban market.
Chicago, IL/USA
Address: 1271 N Milwaukee Ave, Chicago, IL 60622 (Example Studio: Wicker Park)
Caters to the health and wellness demand in the Chicago metropolitan area, expanding The Bar Method's footprint in the Midwest.
New York, NY/USA
Address: 750 Broadway, Fl 2, New York, NY 10003 (Example Studio: NoHo)
Establishes a strong brand presence in the densely populated New York City area, serving a diverse clientele seeking effective and safe fitness solutions.
Toronto, ON/Canada
Address: 357 Spadina Rd, Toronto, ON M5P 2V7, Canada (Example Studio)
Serves the Greater Toronto Area, contributing to The Bar Method's international presence and brand growth in Canada.
Buying Intent Signals for The Bar Method
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Bar Method? Meet the Executive Team
As of April 2025, The Bar Method' leadership includes:
Who's Investing in The Bar Method?
The Bar Method has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Bar Method Seen Recently?
No specific high-profile executive hires or exits exclusively for The Bar Method brand leadership have been publicly announced in the last 12 months. Key leadership appointments and changes occur at the parent company level, Self Esteem Brands, which oversees The Bar Method's strategy and operations.
What Technology (Tech Stack) Is Used byThe Bar Method?
Discover the tools The Bar Method uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Bar Method Email Formats and Examples
Corporate email addresses for The Bar Method, as part of Self Esteem Brands, likely utilize the parent company's domain or a dedicated brand domain. Common formats include [first_initial][last] or [first].[last]. For inquiries related to specific studios, contacting the local studio directly via their listed contact information is recommended.
[first_initial][last]@thebarmethod.com or [first_initial][last]@sebrands.com
Format
jdoe@thebarmethod.com
Example
70%
Success rate
What's the Latest News About The Bar Method?
PR Newswire • January 9, 2024
Self Esteem Brands (Parent Company of The Bar Method) Kicks Off 2024 Poised for Continued Global Growth and Community Impact
Self Esteem Brands, the parent company of The Bar Method, announced its strong positioning for 2024, highlighting continued global growth across its portfolio of brands and a commitment to community impact. The report underscores the strength and resilience of its franchise model....more
Club Industry • October 4, 2023
Self Esteem Brands (Parent of The Bar Method) Experiences Growth in First Half of 2023
Self Esteem Brands reported significant growth in the first half of 2023, with expansion across its fitness and wellness brands, including The Bar Method. The company highlighted increased membership and new franchise openings....more
PR Newswire • September 19, 2019
Self Esteem Brands Acquires The Bar Method
Self Esteem Brands, the parent company of Anytime Fitness, LLC and Waxing the City Worldwide, LLC, announced its acquisition of The Bar Method, a U.S.-based fitness franchisor with 122 studios in the U.S. and Canada....more
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