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Athletics
What Does Athletics Do?
The Athletic is a global subscription-based sports media company that provides in-depth, ad-free coverage of professional and college sports. Founded in 2016 on the premise of delivering high-quality journalism, it covers major sports leagues and teams across North America and Europe, offering expert analysis, long-form storytelling, and breaking news. The Athletic was acquired by The New York Times Company in January 2022 and operates as a subsidiary, aiming to become the premier destination for sports fans seeking comprehensive and engaging content.
Where Is Athletics's Headquarters?
HQ Function
Serves as the central operational and editorial hub for The Athletic, integrated with The New York Times Company. This includes leadership, strategic planning, business operations, and coordination of its global sports journalism.
Notable Features:
The New York Times Building, designed by Renzo Piano Workshop and FXFOWLE Architects, is acclaimed for its modern architecture, double-skin curtain wall providing transparency and energy efficiency, and state-of-the-art facilities.
Work Culture:
As part of The New York Times Company, the culture emphasizes journalistic excellence, integrity, rigorous reporting, and innovation in digital media. The Athletic contributes its dynamic, sports-focused expertise within this established framework, fostering collaboration between dedicated sports journalists and the broader newsroom.
HQ Significance:
The headquarters' location within The New York Times Building underscores The Athletic's integration into a leading global news organization, providing access to unparalleled journalistic resources, technological support, and a wider audience reach.
Values Reflected in HQ: The headquarters reflects values of journalistic quality, transparency, innovation, and a commitment to providing authoritative and engaging content to a global audience.
Location:
The Athletic maintains a significant global presence primarily through its extensive network of journalists and editorial staff situated in key sports markets across North America (United States and Canada) and Europe (notably the United Kingdom, with expanding coverage of major European football leagues). Core functions supported globally include on-the-ground sports reporting, in-depth analysis, feature writing, podcast production, and editorial oversight. Since its acquisition by The New York Times Company, this global reach is further enhanced by leveraging NYT's international infrastructure and resources, enabling comprehensive coverage of international sports events and leagues.
Street Address:
620 Eighth Avenue
City:
New York
State/Province:
NY
Country:
USA
Where Else Does Athletics Operate Around the World?
London, UK
Address: Central London. Operations are significantly integrated with The New York Times' London bureau or utilize flexible and remote working arrangements. Historically, The Athletic maintained a presence for its UK and European editorial teams.
To deliver specialized, in-depth sports journalism for the UK and European audiences, focusing on major leagues like the Premier League, and to expand The Athletic's international subscriber base.
Toronto, ON, Canada
Address: Greater Toronto Area. Operations are largely supported by a network of remote journalists and flexible workspace solutions, reflecting its Canadian market focus rather than a large centralized office.
To cater specifically to the Canadian sports audience with tailored content, analysis, and reporting, and to grow its subscription footprint within Canada.
Buying Intent Signals for Athletics
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Athletics? Meet the Executive Team
As of April 2025, Athletics' leadership includes:
Who's Investing in Athletics?
Athletics has been backed by several prominent investors over the years, including:
What Leadership Changes Has Athletics Seen Recently?
In the past year, The Athletic, under The New York Times Company, has focused on strengthening its editorial leadership and expanding its content offerings. Notable appointments in senior editorial roles were made to enhance specific coverage areas like audio and daily news. Founders Alex Mather and Adam Hansmann had previously transitioned from their roles following the acquisition in early 2022.
New Appointments:
What Technology (Tech Stack) Is Used byAthletics?
Discover the tools Athletics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Athletics Email Formats and Examples
The Athletic, as part of The New York Times Company, likely uses standardized email formats for its employees. Common formats in media organizations include variations of first name, last name, and initials. For The Athletic, a prevalent format appears to be [first].[last]@theathletic.com. Some personnel integrated more deeply with NYT operations might also use @nytimes.com addresses.
[first].[last]@theathletic.com
Format
jane.doe@theathletic.com
Example
75%
Success rate
What's the Latest News About Athletics?
The New York Times Company • May 8, 2024
The New York Times Company Reports First-Quarter 2024 Results, The Athletic Nears Profitability
The New York Times Company's Q1 2024 financial results indicated significant progress for The Athletic, which narrowed its adjusted operating losses to $4.3 million from $11.3 million year-over-year. The company anticipates The Athletic will achieve profitability in the second half of 2024 and for the full year 2025....more
Axios • May 13, 2024
The Athletic Launches Dedicated WNBA Vertical Amidst Growing Interest
Capitalizing on the surging popularity of women's basketball, particularly with stars like Caitlin Clark entering the league, The Athletic announced the launch of a new, dedicated vertical for WNBA coverage. This initiative aims to provide comprehensive, in-depth reporting, analysis, and features on the league, its teams, and players....more
The New York Times • June 12, 2023
The Athletic Lays Off Around 20 Staffers and Reassigns Others
The Athletic, the sports news site owned by The New York Times Company, laid off nearly 4 percent of its newsroom staff, amounting to around 20 employees, and reassigned about 20 more. The move was part of a strategic shift to reallocate resources towards covering specific leagues more broadly rather than dedicating reporters to individual teams for some sports....more
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