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The Athletic
What Does The Athletic Do?
The Athletic Media Company is a global, subscription-based sports media organization that provides in-depth, ad-free coverage of numerous sports leagues and teams. Founded with a vision to offer high-quality sports journalism, it boasts a large roster of talented writers covering local teams and national sports stories with unparalleled detail. In January 2022, The Athletic was acquired by The New York Times Company, aiming to expand its reach and become a global leader in sports journalism. It focuses on premium content, including long-form articles, breaking news, podcasts, and newsletters, catering to dedicated sports fans seeking more than just scores and highlights.
Where Is The Athletic's Headquarters?
HQ Function
Originally served as the central hub for editorial leadership, business operations, product development, and administrative functions. Many core functions are now integrated with or managed from The New York Times headquarters in New York City.
Notable Features:
The San Francisco location was in a prominent downtown area, indicative of a modern tech/media startup. Post-acquisition, it leverages The New York Times' state-of-the-art facilities in New York.
Work Culture:
Known for a dynamic, fast-paced environment focused on high-quality journalism and digital innovation. It fosters collaboration among its widespread network of writers and editors. Integrates with the broader journalistic and corporate culture of The New York Times.
HQ Significance:
The original San Francisco headquarters marked its establishment as a disruptive force in sports media, rooted in a tech-forward environment. Its current operational integration with New York signifies its evolution as part of a leading global news organization.
Values Reflected in HQ: The company's operational setup reflects a commitment to journalistic excellence, digital innovation, and comprehensive sports coverage, supported by the robust infrastructure of The New York Times.
Location:
The Athletic supports global functions primarily through its extensive network of remote journalists and dedicated coverage desks for various international sports. It has a strong presence in North America (USA & Canada) covering all major leagues, and a significant footprint in the UK and Europe, especially for football (soccer), and expanding coverage in regions like Australia. Content production, editorial management, and audience engagement are supported globally, leveraging The New York Times Company's international infrastructure where applicable. Key areas of global operation include sports reporting, podcast production, video content, and localized subscription marketing.
Street Address:
600 California St (Original founding location; operations now significantly integrated with The New York Times)
City:
San Francisco
State/Province:
CA
Country:
USA
Where Else Does The Athletic Operate Around the World?
New York, NY/USA
Address: c/o The New York Times Building, 620 Eighth Avenue, New York, NY 10018
Serves as the main East Coast center and strategic headquarters within the NYT framework, coordinating U.S. and international sports journalism efforts.
London, UK
Address: Operations primarily integrated with The New York Times' London bureau and supported by remote staff. (No specific publicly listed standalone 'The Athletic' office address post-NYT acquisition).
Central point for European content strategy, editorial management, and audience engagement in the UK and continental Europe.
Buying Intent Signals for The Athletic
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Athletic? Meet the Executive Team
As of April 2025, The Athletic' leadership includes:
Who's Investing in The Athletic?
The Athletic has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Athletic Seen Recently?
The past year (mid-2023 to mid-2024) featured key leadership changes at The Athletic as it further integrated with The New York Times. This included the appointment of a new Executive Editor and departures of other senior executives as the organizational structure evolved.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byThe Athletic?
Discover the tools The Athletic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Athletic Email Formats and Examples
The Athletic Media Company, as part of The New York Times Company, utilizes professional email formats. The most common structure for employees is typically [firstinitial][lastname]@theathletic.com or [first].[lastname]@theathletic.com. For broader New York Times Company employees, formats involving @nytimes.com might also be relevant depending on their role and integration.
[firstinitial][last]@theathletic.com (e.g. jdoe@theathletic.com) or [first].[last]@theathletic.com (e.g. jane.doe@theathletic.com)
Format
jdoe@theathletic.com
Example
85%
Success rate
What's the Latest News About The Athletic?
The New York Times Company • May 8, 2024
The Athletic Shows Strong Revenue and Subscriber Growth in NYT Q1 2024 Report
In The New York Times Company's first-quarter 2024 earnings report, The Athletic demonstrated significant progress. Revenue for The Athletic increased to $37.2 million, up 33.6 percent year-over-year, and it contributed to the company's growing digital-only subscriber base, highlighting its successful integration and growth trajectory within the NYT portfolio....more
Nieman Lab • March 12, 2024
The Athletic's New Executive Editor Steven Ginsberg Details Vision for Content and Growth
Steven Ginsberg, who became The Athletic's executive editor in January 2024, outlined his strategic vision for the sports media site. His plans include deepening storytelling, expanding coverage into new areas, and further leveraging The New York Times' resources to enhance subscriber value and attract a wider audience....more
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