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The Araca Group
What Does The Araca Group Do?
The Araca Group, founded in 1997 by Matthew Rego, Michael Rego, and Hank Unger, is a highly respected and multifaceted theatrical production and live event merchandising company. Headquartered in New York City, Araca has a significant global presence with offices and operations in Los Angeles, Las Vegas, London, Sydney, and Melbourne. The company has been instrumental in producing and/or merchandising over 350 theatrical productions and live events across the globe, ranging from Broadway hits like 'Wicked,' 'Book of Mormon,' and 'Hadestown' to various touring productions and special events. They offer a comprehensive suite of services including creative development, production financing and management, marketing, and the design, sourcing, and sale of merchandise, making them a key partner for many successful live entertainment ventures.
Where Is The Araca Group's Headquarters?
HQ Function
The New York headquarters serves as the central command for all global operations, including executive leadership, creative development, production oversight, financial management, and strategic planning for merchandising.
Notable Features:
Located in a prominent building in Manhattan, the office likely provides a modern, collaborative workspace designed to foster creativity and efficiency, with proximity to major Broadway theatres and industry partners.
Work Culture:
The work culture at The Araca Group is described as dynamic, passionate, and deeply rooted in the world of live entertainment. Employees often share a strong enthusiasm for theatre and work in a fast-paced environment that demands creativity, collaboration, and attention to detail.
HQ Significance:
Being headquartered in New York City places The Araca Group at the heart of the global theatre industry, enabling direct engagement with playwrights, directors, performers, and other key stakeholders, which is crucial for their production and merchandising businesses.
Values Reflected in HQ: The headquarters' location and functionality reflect Araca's commitment to professionalism, innovation, and excellence within the live entertainment sector, providing an inspiring and effective environment for its team.
Location:
The Araca Group maintains a significant global presence with key operational hubs in North America, Europe, and Australia. This international network allows them to support a wide array of functions worldwide, including theatrical production from conception to execution, comprehensive tour management, creative development for new works, global brand management for established entertainment properties, and extensive merchandise design, sourcing, and retail operations. Their global teams are adept at navigating diverse cultural landscapes and consumer markets to deliver successful live entertainment experiences and merchandise programs internationally.
Street Address:
520 8th Ave, Suite 701
City:
New York
State/Province:
NY
Country:
USA
Where Else Does The Araca Group Operate Around the World?
Los Angeles, California, USA
Address: 10 Universal City Plaza, Suite 2000, Universal City, CA 91608, USA (Araca Media & Theatricals West, Inc.)
Serves as a key hub for projects in the significant Los Angeles entertainment market and facilitates Araca's brand management and merchandising activities on the West Coast.
Las Vegas, Nevada, USA
Address: Office presence in Las Vegas; specific public address not listed, operations support major productions and residencies.
Caters to the unique, high-volume demands of the Las Vegas entertainment market, providing on-site management for merchandise and event logistics.
London, United Kingdom
Address: Office presence in London; specific public address not listed, supporting West End and European theatrical activities.
Expands The Araca Group's international footprint, managing productions and merchandising tailored for European audiences and partners.
Sydney, New South Wales, Australia
Address: Office presence in Sydney; specific public address not listed, facilitating operations in the Australasian region.
Serves as a primary base for Araca's activities in Australasia, bringing international entertainment properties to the region and supporting local productions.
Melbourne, Victoria, Australia
Address: Office presence in Melbourne; specific public address not listed, complementing Sydney operations.
Strengthens Araca's operational capabilities in Australia, catering to productions and events in Victoria and enhancing their reach across the continent.
Buying Intent Signals for The Araca Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading The Araca Group? Meet the Executive Team
As of April 2025, The Araca Group' leadership includes:
Who's Investing in The Araca Group?
The Araca Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has The Araca Group Seen Recently?
There have been no major public announcements regarding new hires or departures at the senior executive level (Co-Founders, C-suite) for The Araca Group in the last 12 months. The company's leadership team appears to be stable.
What Technology (Tech Stack) Is Used byThe Araca Group?
Discover the tools The Araca Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The Araca Group Email Formats and Examples
The Araca Group likely employs standard professional email address formats for its employees. A common pattern observed for companies in this industry is the use of the first initial combined with the last name, or the full first name and last name separated by a dot.
Common formats include [first_initial][last]@araca.com (e.g., jdoe@araca.com) or [first].[last]@araca.com (e.g., jane.doe@araca.com).
Format
mrego@araca.com (example based on a common format for Matthew Rego)
Example
75%
Success rate
What's the Latest News About The Araca Group?
Playbill • February 11, 2024
The Araca Group Co-Produced 'Gutenberg! The Musical!' Concludes Successful Broadway Run
'Gutenberg! The Musical!', co-produced by The Araca Group and starring Josh Gad and Andrew Rannells, concluded its critically acclaimed limited Broadway engagement on February 11, 2024, at the James Earl Jones Theatre. The Araca Group was among the producers of this hit show....more
BroadwayWorld • October 27, 2023
The Araca Group Marks Wicked's 20th Anniversary with Exclusive Merchandise Lines
As the long-standing merchandising partner for the iconic Broadway musical 'Wicked,' The Araca Group celebrated the show's 20th anniversary in October 2023. They rolled out exclusive anniversary-themed merchandise, reinforcing their significant role in enhancing the fan experience and managing brand legacies for major theatrical productions....more
The Araca Group Website • Ongoing
The Araca Group Continues to Provide Merchandising for Top Broadway Shows
The Araca Group consistently manages merchandising for a premier portfolio of Broadway shows, including 'Hamilton,' 'MJ The Musical,' 'Moulin Rouge! The Musical,' and '& Juliet.' Their expertise in creating and distributing compelling merchandise plays a vital role in extending the theatrical experience for audiences....more
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