What Does Terra Firma Capital Partners Do?

Total employees120
HeadquartersLondon
Founded2002

Terra Firma Capital Partners is a leading European private equity firm founded by Guy Hands in 2002, following its spin-out from Nomura's Principal Finance Group. The firm specializes in investing in asset-rich businesses, often in essential industries, and transforming their performance through a hands-on, operational approach. Terra Firma targets investments where it can drive significant improvements in strategy, operations, and management to create long-term value. Key sectors have included renewable energy, housing, agriculture, and aircraft leasing, among others. They are known for their contrarian investment style and focus on businesses that require substantial operational change.

Where Is Terra Firma Capital Partners's Headquarters?

Terra Firma Capital Partners officeTerra Firma Capital Partners officeTerra Firma Capital Partners officeTerra Firma Capital Partners office
*Images sourced via web search. Rights belong to original owners

HQ Function

The London headquarters serves as the central hub for investment strategy, deal origination and execution, portfolio company management, investor relations, and overall corporate governance.

Notable Features:

Located in the More London complex, offering modern facilities with views of the River Thames and Tower Bridge, reflecting its status as a prominent financial institution.

Work Culture:

The work culture at Terra Firma is typically characterized by a high-performance, analytical, and entrepreneurial environment, with a strong emphasis on operational expertise and value creation.

HQ Significance:

Its London location provides Terra Firma with direct access to European markets, a deep talent pool, and a robust network of financial and advisory services critical for private equity operations.

Values Reflected in HQ: The choice of a prime, modern location in a key financial center reflects professionalism, ambition, and a commitment to excellence and strategic positioning.

Location:

While headquartered in London with a key office in Guernsey, Terra Firma's primary focus is on investments across Europe. Their portfolio companies operate in various European countries, and the firm's expertise is geared towards managing and transforming businesses within this geographical scope. Their global presence is thus defined by the operational footprint of their investments rather than a multitude of Terra Firma branded offices.

Street Address:

2 More London Riverside

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Terra Firma Capital Partners Operate Around the World?

St Peter Port, Guernsey

Address: PO Box 656, Valley House, Hirzel Street, St Peter Port, Guernsey, GY1 3PE

Guernsey is a well-established offshore financial center, offering a favorable regulatory and tax environment for managing investment funds.

Buying Intent Signals for Terra Firma Capital Partners

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Terra Firma Capital Partners? Meet the Executive Team

As of April 2025, Terra Firma Capital Partners' leadership includes:

Guy Hands - Chairman and Chief Investment Officer
Vivek Ahuja - Chief Executive Officer
Paul Hatter - Chief Financial Officer
Justin King CBE - Senior Advisor & Vice Chairman
Andrew Miller - Managing Director

Who's Investing in Terra Firma Capital Partners?

Terra Firma Capital Partners has been backed by several prominent investors over the years, including:

Institutional Investors (e.g., Pension Funds, Sovereign Wealth Funds)
Endowments and Foundations
Family Offices
High Net Worth Individuals

What Leadership Changes Has Terra Firma Capital Partners Seen Recently?

Hire1
Exits1

Terra Firma has seen key leadership transitions, notably the appointment of a new CEO to steer the firm's strategy.

Departures

Andrew Géczy, Andrew Géczy departed as CEO, with Vivek Ahuja taking over the role.

New Appointments:

Vivek Ahuja, Vivek Ahuja was appointed as the new Chief Executive Officer of Terra Firma.

What Technology (Tech Stack) Is Used byTerra Firma Capital Partners?

Discover the tools Terra Firma Capital Partners uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Terra Firma Capital Partners Email Formats and Examples

Terra Firma Capital Partners likely utilizes standard corporate email formats. Common patterns include first initial followed by last name, or first name separated from last name by a dot.

flast@terrafirma.com or first.last@terrafirma.com

Format

ghands@terrafirma.com

Example

80%

Success rate

What's the Latest News About Terra Firma Capital Partners?

Reuters • 2023-10-17

Terra Firma-owned Welcome Break nears 2.5 bln pound refinancing - Sky

Welcome Break, Britain's second-biggest motorway services operator owned by private equity firm Terra Firma, is nearing a 2.5 billion pound ($3.05 billion) refinancing deal. This refinancing aims to address upcoming debt maturities....more

Private Equity News • 2023-02-09

Terra Firma hires new CEO as Guy Hands remains CIO

Vivek Ahuja was appointed CEO of Terra Firma in late 2022. Guy Hands remains chairman and chief investment officer of the European private equity firm....more

Sky News • 2021-03-05

Hands' Terra Firma seals £110m swoop on Kier Living (now Tilia Homes)

Terra Firma Capital Partners acquired Kier Group's housebuilding arm, Kier Living, for £110 million. The business was subsequently rebranded as Tilia Homes....more

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