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Tenoverten is a beauty brand renowned for pioneering non-toxic nail care. Founded in 2011, the company initially gained popularity for its chic nail salons in New York City, Los Angeles, and Austin, which offered healthier manicure and pedicure experiences. Tenoverten also developed its own line of '8-free' nail polishes (free of formaldehyde, toluene, DBP, camphor, formaldehyde resin, ethyl tosylamide, xylene, and TPHP), along with nail treatments and hand care products that are vegan and cruelty-free. In early 2023, Tenoverten strategically closed its physical salon locations to focus on expanding its product business through e-commerce and retail partnerships, continuing its mission to provide safer, cleaner beauty options to a wider audience.
Serves as the registered corporate address and hub for brand management, product development, marketing strategy, e-commerce operations, and retail partnership management.
The specific features of the current operational space are not publicly detailed, but it supports the brand's focus on product innovation and digital-first strategy. The brand aesthetic emphasizes clean, minimalist design.
Likely fosters a creative, agile, and entrepreneurial environment, focused on innovation in clean beauty, digital marketing, and sustainable practices. The culture would reflect a passion for wellness and high-quality, non-toxic products.
New York City remains significant as the origin of Tenoverten and a key market for beauty and wellness trends. The HQ's role has evolved to support the brand's global product reach through digital channels.
Tenoverten's primary market has historically been the United States. Following the closure of its physical salons, the company focuses on its product line, which is available for purchase globally through its e-commerce website (tenoverten.com) with international shipping options. They also partner with select online retailers that may offer wider international distribution. Its global presence is thus driven by digital sales and online retail partnerships rather than physical international offices.
119 W 56th St
New York
NY
USA
Address: 8830 Washington Blvd #102, Culver City, CA 90232 (Former salon location)
Previously aimed to cater to the health-conscious and trend-aware Los Angeles beauty consumer, expanding brand awareness and accessibility beyond New York. It served as a key physical touchpoint for customers in Southern California.
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As of April 2025, Tenoverten' leadership includes:
Tenoverten has been backed by several prominent investors over the years, including:
Tenoverten's co-founding team continues to lead the company following its strategic pivot in early 2023 to focus on its product line and e-commerce. No major public announcements regarding new executive hires or departures have been identified in the last 12 months (May 2023 - May 2024). The leadership focus has been on navigating the transition and scaling the product business.
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Tenoverten likely utilizes standard professional email formats for its employees, typically combining parts of an employee's name with the company domain @tenoverten.com. The most common observed format is the first name.
[first]@tenoverten.com
Format
jane@tenoverten.com
Example
75%
Success rate
Glossy.co • January 25, 2023
Tenoverten, a pioneer in non-toxic nail care, announced the closure of its physical salon locations to concentrate on expanding its product line through e-commerce and retail partnerships. This strategic shift aims to scale the brand's reach for its clean nail polishes and treatments....more
Beauty Independent • January 26, 2023
Nail care brand Tenoverten is shuttering its six salons across New York, Los Angeles, and Austin to concentrate on its product business. The brand, known for its 8-free nail polishes, aims to grow its direct-to-consumer sales and wholesale partnerships, adapting to changing market conditions and consumer preferences....more
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