What Does Tenoverten Do?

Total employees65
HeadquartersNew York
Founded2011

Tenoverten is a beauty brand renowned for pioneering non-toxic nail care. Founded in 2011, the company initially gained popularity for its chic nail salons in New York City, Los Angeles, and Austin, which offered healthier manicure and pedicure experiences. Tenoverten also developed its own line of '8-free' nail polishes (free of formaldehyde, toluene, DBP, camphor, formaldehyde resin, ethyl tosylamide, xylene, and TPHP), along with nail treatments and hand care products that are vegan and cruelty-free. In early 2023, Tenoverten strategically closed its physical salon locations to focus on expanding its product business through e-commerce and retail partnerships, continuing its mission to provide safer, cleaner beauty options to a wider audience.

Where Is Tenoverten's Headquarters?

Tenoverten officeTenoverten officeTenoverten officeTenoverten office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the registered corporate address and hub for brand management, product development, marketing strategy, e-commerce operations, and retail partnership management.

Notable Features:

The specific features of the current operational space are not publicly detailed, but it supports the brand's focus on product innovation and digital-first strategy. The brand aesthetic emphasizes clean, minimalist design.

Work Culture:

Likely fosters a creative, agile, and entrepreneurial environment, focused on innovation in clean beauty, digital marketing, and sustainable practices. The culture would reflect a passion for wellness and high-quality, non-toxic products.

HQ Significance:

New York City remains significant as the origin of Tenoverten and a key market for beauty and wellness trends. The HQ's role has evolved to support the brand's global product reach through digital channels.

Values Reflected in HQ: The company's operations reflect values of health-consciousness (non-toxic formulas), transparency, quality, cruelty-free practices, and adapting to market dynamics to serve customers effectively.

Location:

Tenoverten's primary market has historically been the United States. Following the closure of its physical salons, the company focuses on its product line, which is available for purchase globally through its e-commerce website (tenoverten.com) with international shipping options. They also partner with select online retailers that may offer wider international distribution. Its global presence is thus driven by digital sales and online retail partnerships rather than physical international offices.

Street Address:

119 W 56th St

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Tenoverten Operate Around the World?

Culver City, CA/USA (Formerly)

Address: 8830 Washington Blvd #102, Culver City, CA 90232 (Former salon location)

Previously aimed to cater to the health-conscious and trend-aware Los Angeles beauty consumer, expanding brand awareness and accessibility beyond New York. It served as a key physical touchpoint for customers in Southern California.

Buying Intent Signals for Tenoverten

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Tenoverten? Meet the Executive Team

As of April 2025, Tenoverten' leadership includes:

Nadine Abramcyk - Co-Founder
Adair Ilyinsky - Co-Founder
Jaclyn Ferber - Co-Founder

Who's Investing in Tenoverten?

Tenoverten has been backed by several prominent investors over the years, including:

Female Founders Fund
Burch Creative Capital
Green Circle Capital Partners

What Leadership Changes Has Tenoverten Seen Recently?

Hire0
Exits0

Tenoverten's co-founding team continues to lead the company following its strategic pivot in early 2023 to focus on its product line and e-commerce. No major public announcements regarding new executive hires or departures have been identified in the last 12 months (May 2023 - May 2024). The leadership focus has been on navigating the transition and scaling the product business.

What Technology (Tech Stack) Is Used byTenoverten?

Discover the tools Tenoverten uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Tenoverten Email Formats and Examples

Tenoverten likely utilizes standard professional email formats for its employees, typically combining parts of an employee's name with the company domain @tenoverten.com. The most common observed format is the first name.

[first]@tenoverten.com

Format

jane@tenoverten.com

Example

75%

Success rate

What's the Latest News About Tenoverten?

Glossy.co • January 25, 2023

Tenoverten pivots from salons to focus on product business

Tenoverten, a pioneer in non-toxic nail care, announced the closure of its physical salon locations to concentrate on expanding its product line through e-commerce and retail partnerships. This strategic shift aims to scale the brand's reach for its clean nail polishes and treatments....more

Beauty Independent • January 26, 2023

Tenoverten Closes Salons To Refocus On Its Product Business

Nail care brand Tenoverten is shuttering its six salons across New York, Los Angeles, and Austin to concentrate on its product business. The brand, known for its 8-free nail polishes, aims to grow its direct-to-consumer sales and wholesale partnerships, adapting to changing market conditions and consumer preferences....more

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