What Does TENDAM Do?

Total employees6432
HeadquartersMadrid
Founded1880

Tendam Brands, S.A.U., formerly Grupo Cortefiel, is one of Europe's leading fashion retailers in the specialized chain store segment. The company portfolio includes eight distinct brands: Cortefiel, Pedro del Hierro, Springfield, Women'secret, Hoss Intropia, Fifty (its outlet chain), High Spirits, and Dash and Stars, alongside its new menswear brand OOTO. Tendam is present in over 70 countries with around 1,800 points of sale, leveraging a strong omnichannel strategy that combines physical stores, online sales, and franchise operations.

Where Is TENDAM's Headquarters?

TENDAM officeTENDAM officeTENDAM officeTENDAM office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central command for Tendam's global operations, overseeing corporate strategy, brand management, design innovation, marketing, financial operations, and human resources for all its brands.

Notable Features:

A modern office facility designed to foster creativity, collaboration, and innovation. It likely includes showrooms for its diverse brands and spaces supporting agile work methodologies, reflecting a contemporary work environment.

Work Culture:

A dynamic, fast-paced, and collaborative environment focused on fashion innovation and retail excellence. Employees experience an international setting driven by seasonal collections and evolving market trends, with an emphasis on teamwork across diverse brand portfolios and omnichannel expertise.

HQ Significance:

The Madrid headquarters is the strategic nerve center for Tendam's global operations, driving brand development, international expansion, digital transformation, and sustainability initiatives for its extensive portfolio of fashion brands.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Tendam's core values such as leadership, innovation, omnichannel excellence, international collaboration, customer focus, and a commitment to sustainability and ethical practices.

Location:

Tendam supports a comprehensive range of functions globally, including design and product development, multi-channel retail operations (own stores, e-commerce, franchises), sourcing and supply chain management, international logistics, marketing and brand communication, and customer relationship management. Its brands are present in over 70 countries across Europe, Latin America, Asia, and the Middle East, through a mix of directly operated stores, franchises, and online platforms.

Street Address:

Avenida del Llano Castellano 51

City:

Madrid

State/Province:

Community of Madrid

Country:

Spain

Where Else Does TENDAM Operate Around the World?

Kowloon, Hong Kong

Address: Tendam Global Fashion (Asia) Limited, Unit 701, 7/F, Mirror Tower, 61 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong

Facilitates efficient procurement and logistics from Asia, a critical region for global fashion manufacturing. It also supports market intelligence and potential expansion efforts within the Asian market.

Buying Intent Signals for TENDAM

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading TENDAM? Meet the Executive Team

As of April 2025, TENDAM' leadership includes:

Jaume Miquel - Chairman & CEO
Ignacio Aguilera - Managing Director of Cortefiel, Pedro del Hierro, Hoss Intropia and Slowlove
Marie Castellvi-Dépée - Managing Director of Women'secret, Dash and Stars and High Spirits
Ignacio Acha - CFO (Chief Financial Officer)
Manuel Serrano - Chief Supply Chain Officer
Pedro Esquivias - Chief Customer Officer
Alejandra Santaolalla - Chief People & Organisation Officer
Mar Oña - General Counsel & Secretary of the Board of Directors

Who's Investing in TENDAM?

TENDAM has been backed by several prominent investors over the years, including:

CVC Capital Partners
PAI Partners

What Leadership Changes Has TENDAM Seen Recently?

Hire1
Exits1

Over the past year, Tendam has made strategic adjustments to its leadership team, particularly within its brand management divisions, to further strengthen its market position and drive growth for its key brands.

Departures

Eva Romeo, Eva Romeo departed from her role as General Manager of Women'secret.

New Appointments:

Marie Castellvi-Dépée, Marie Castellvi-Dépée took on the leadership of Women'secret and associated brands. (Previously she was promoted to General Manager of Cortefiel, Pedro del Hierro and Hoss Intropia brands earlier in 2023. This is a significant role for her within Tendam).

What Technology (Tech Stack) Is Used byTENDAM?

Discover the tools TENDAM uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

TENDAM Email Formats and Examples

Common email formats at Tendam likely follow standard corporate patterns. The most probable formats include [first_initial][lastname]@[domain] or [firstname].[lastname]@[domain].

Common patterns: flastname@tendam.es (e.g. jdoe@tendam.es), first.last@tendam.es (e.g. jane.doe@tendam.es)

Format

jdoe@tendam.es

Example

75%

Success rate

What's the Latest News About TENDAM?

Tendam Press Room • May 22, 2024

Tendam reports record sales and EBITDA in 2023 and confirms all targets in its strategic plan

Tendam announced record financial results for its 2023-2024 fiscal year (ending February 29, 2024), with total sales reaching €1.288 billion, up 6.5%, and recurring EBITDA growing by 10.3% to €313.3 million. The company highlighted strong performance across its brands and successful omnichannel strategy....more

Tendam Press Room • February 29, 2024

Tendam launches Club Tendam, the new umbrella loyalty programme for all its brands

Tendam introduced 'Club Tendam,' a new multi-brand loyalty program aiming to unify customer benefits across all its eight brands. This initiative is designed to enhance customer engagement and leverage the group's diverse brand portfolio....more

FashionNetwork.com • October 19, 2023

Tendam strengthens its executive team and appoints new general manager for Women'secret

Tendam announced changes in its leadership, appointing Marie Castellvi-Dépée as the new general manager of Women'secret, Dash and Stars, and High Spirits. Eva Romeo, former head of Women'secret, left the company....more

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