What Does Telaria Do?

Total employees15
HeadquartersNew York
FoundedN/A

Telaria, Inc. operated as a fully programmatic, sell-side software platform (SSP) dedicated to premium video publishers. The company's advanced Video Management Platform (VMP) enabled publishers to manage and monetize their video advertising inventory across all screens, including Connected TV (CTV), mobile, and desktop. Telaria provided tools for yield optimization, inventory management, robust analytics, and direct-sold campaign management, empowering publishers to maximize revenue from their video content. It emphasized transparency, brand safety, and control for publishers in the complex programmatic advertising ecosystem. In April 2020, Telaria merged with Rubicon Project to create Magnite (NASDAQ: MGNI), becoming the world's largest independent sell-side advertising platform.

Where Is Telaria's Headquarters?

Telaria officeTelaria officeTelaria officeTelaria office
*Images sourced via web search. Rights belong to original owners

HQ Function

Core corporate operations, including executive leadership, product strategy, engineering oversight, global sales and marketing direction, and administrative functions.

Notable Features:

Modern office space in a central Manhattan location, part of the historic former New York Times Building complex, designed to foster collaboration and reflect its status as a leading ad-tech firm.

Work Culture:

Telaria cultivated a dynamic, innovative, and data-driven work culture, characteristic of the ad-tech industry. There was a strong emphasis on publisher success, transparency in media transactions, and rapidly adapting to the evolving digital video and CTV landscape.

HQ Significance:

As the global headquarters, this New York office served as the central hub for Telaria's strategic decision-making, technological innovation, and coordination of its worldwide operations in the competitive video SSP market, particularly spearheading its growth in Connected TV.

Values Reflected in HQ: The choice of a prominent, accessible Manhattan location and a contemporary office layout likely aimed to reflect Telaria's values of industry leadership, innovation, transparency, and robust connection within the broader media and advertising ecosystem.

Location:

Prior to its merger with Rubicon Project to form Magnite, Telaria had established a significant global presence with offices and operations across North America, Europe (EMEA), Latin America, and the Asia-Pacific (APAC) region. This international network supported vital functions including sales, publisher relations, account management, and technical support, enabling Telaria to effectively serve a diverse, global base of premium video publishers and connect them with worldwide advertising demand, especially in the burgeoning CTV space.

Street Address:

229 W 43rd St, 10th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Telaria Operate Around the World?

London, UK

Address: Alphabeta Building, 14-18 Finsbury Square, London, EC2A 1AH, UK (Known past address)

To expand Telaria's programmatic video advertising footprint across Europe, providing localized support and tailored solutions to premium publishers and buyers in the region.

Sydney, NSW, Australia

Address: Central Business District, Sydney, NSW, Australia (General location for regional HQ)

To cater to the growing demand for programmatic video advertising solutions among publishers in the APAC market, fostering relationships and delivering Telaria's platform capabilities.

Baltimore, MD, USA

Address: Tide Point, 1050 Hull St, Baltimore, MD 21230, USA (Historically a key engineering site for Tremor Video, talent likely maintained by Telaria)

To leverage specialized engineering talent for enhancing Telaria's video advertising technology, focusing on innovation, platform stability, and performance.

Los Angeles, CA, USA

Address: Greater Los Angeles Area, CA, USA (General location for sales office)

To strengthen Telaria's presence in a key media market, driving adoption of its video monetization platform among premium content creators and distributors.

Buying Intent Signals for Telaria

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Telaria? Meet the Executive Team

As of April 2025, Telaria' leadership includes:

Mark Zagorski - Chief Executive Officer (CEO)
John Huffman - Chief Financial Officer (CFO)
Katie Evans - Chief Operating Officer (COO)
Adam Lowy - Chief Commercial Officer (CCO)
Paige Bilins - Chief Product Officer (CPO)
Doug Campbell - Chief Strategy Officer (CSO)

Who's Investing in Telaria?

Telaria has been backed by several prominent investors over the years, including:

Telaria was a publicly traded company on the New York Stock Exchange (NYSE: TLRA) after its spin-off in 2017 until its merger in 2020.
As a public entity, its primary investors included a range of institutional asset managers, mutual funds, and individual retail investors.
Prior to becoming Telaria, the underlying SSP technology, as part of Tremor Video, was supported by venture capital funding from firms including Canaan Partners, Draper Fisher Jurvetson (DFJ) Growth, General Catalyst, and Khosla Ventures.

What Leadership Changes Has Telaria Seen Recently?

Hire1
Exits0

In its final year of independent operation before the Magnite merger, Telaria focused on strategic growth, particularly in CTV. Key executive news included strategic appointments to strengthen its product leadership. Most significant executive changes occurred subsequently as part of the merger integration into Magnite in April 2020, where Mark Zagorski, Telaria's CEO, became CEO of the newly formed Magnite.

New Appointments:

Paige Bilins, Paige Bilins joined Telaria as Chief Product Officer, bringing extensive experience to enhance Telaria's product offerings, especially in the rapidly expanding CTV sector.

What Technology (Tech Stack) Is Used byTelaria?

Discover the tools Telaria uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Telaria Email Formats and Examples

Telaria, during its operation, likely utilized standard corporate email address formats. Common patterns included the first initial followed by the last name, or the full first name separated from the last name by a period.

[first_initial][last]@telaria.com (e.g., jsmith@telaria.com) and [first].[last]@telaria.com (e.g., jane.doe@telaria.com)

Format

mzagorski@telaria.com

Example

70%

Success rate

What's the Latest News About Telaria?

Magnite Investor Relations / PR Newswire • April 1, 2020

Telaria and Rubicon Project Complete Merger to Form Magnite, the Largest Independent Sell-Side Advertising Platform

Telaria and Rubicon Project announced the successful completion of their merger of equals, creating Magnite. The combined company stands as the largest independent sell-side advertising platform, poised to offer enhanced scale and services to publishers and buyers globally....more

GlobeNewswire / Telaria Press Release • November 7, 2019

Telaria Appoints Paige Bilins as Chief Product Officer

Telaria announced the strategic appointment of Paige Bilins as its new Chief Product Officer. Bilins was tasked with leading the company's global product vision and strategy, with a particular emphasis on accelerating Telaria's leadership in the Connected TV (CTV) space....more

GlobeNewswire / Telaria Earnings Release • August 7, 2019

Telaria Reports Second Quarter 2019 Financial Results, CTV Revenue Grows 133% Year-Over-Year

Telaria released its Q2 2019 financial results, showcasing strong performance driven by exceptional growth in its Connected TV (CTV) segment. CTV revenue increased by 133% compared to the previous year, underscoring the company's successful strategic focus on the premium video and CTV advertising market....more

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