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Teknikmagasinet is a well-known Swedish retail chain specializing in gadgets, consumer electronics, hobby items, and unique tech-related products. Founded in 1989, it has a long history of providing customers with a wide array of innovative and often quirky items through its physical stores across Sweden and its e-commerce platform. The company has undergone several transformations, including periods of financial restructuring, and was acquired by Ambia Trading Group AB in late 2022, aiming for renewed growth and stability. Teknikmagasinet is recognized for its distinctive product range, appealing to tech enthusiasts, hobbyists, and anyone looking for a fun or practical gadget.
Central management, strategic planning, product sourcing, marketing, financial operations, and logistics for the Teknikmagasinet brand, leveraging Ambia Group's shared services.
The headquarters is part of Ambia Trading Group's facilities, designed for efficient operations for its various e-commerce and retail brands. Focus is on functionality and modern logistics infrastructure.
As part of Ambia Trading Group, the work culture emphasizes e-commerce expertise, fast-moving consumer goods, operational efficiency, and adaptability. There's a focus on teamwork and achieving profitability and growth for its portfolio of brands, including Teknikmagasinet.
This location is significant as it represents the new operational hub for Teknikmagasinet after its acquisition, aiming to stabilize and grow the brand by leveraging synergies with Ambia Group's expertise, resources, and established infrastructure.
Teknikmagasinet's primary operational focus is on the Swedish market, where it manages a network of physical retail stores and a comprehensive e-commerce platform (teknikmagasinet.se). While the company historically operated in Norway, current efforts are concentrated on Sweden. Globally supported functions include international product sourcing and digital marketing outreach. However, direct sales and primary operations are centered within Sweden.
August Barks gata 2
Västra Frölunda
Västra Götalands län
Sweden
Address: Various retail locations (full list available on the company's store locator page)
To serve local communities with physical access to Teknikmagasinet's products, enhance brand visibility in key commercial areas, and provide localized customer support across Sweden. Corporate and administrative functions are centralized at the headquarters.
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As of April 2025, Teknikmagasinet' leadership includes:
Teknikmagasinet has been backed by several prominent investors over the years, including:
In the past 12 months, the most significant executive change directly related to Teknikmagasinet was the departure of its acting CEO. Leadership and strategic oversight for the Teknikmagasinet brand are now primarily managed by the executive team of its parent company, Ambia Trading Group.
Discover the tools Teknikmagasinet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Teknikmagasinet's email addresses predominantly use the @teknikmagasinet.se domain. Common formats for employee emails usually involve combinations of their first and last names. For personnel in roles that are highly integrated with the parent company, Ambia Trading Group, email formats associated with @ambiatrading.se might also be used.
firstname.lastname@teknikmagasinet.se or f.lastname@teknikmagasinet.se
Format
example.user@teknikmagasinet.se
Example
75%
Success rate
Cision / Ambia Trading Group AB • May 17, 2024
Ambia Trading Group's Q1 2024 report highlighted a return to profitability, with Teknikmagasinet showing increased net sales of SEK 46.2 million (compared to SEK 37.9 million in Q1 2023) and improved EBIT. This indicates a positive trajectory for Teknikmagasinet under its new ownership....more
Ehandel.se • May 17, 2024
Teknikmagasinet's strong performance in early 2024 is positively impacting its parent company, Ambia Trading Group. The Q1 results demonstrated robust sales, underscoring the success of the ongoing integration and turnaround strategy for the electronics retailer....more
Dagens Handel • February 20, 2024
Teknikmagasinet expanded its retail presence by opening a new store in the Femman shopping center in Nordstan, Gothenburg. This move signals continued investment in its physical store network as part of its broader growth and accessibility strategy....more
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